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Pet

Dog and cat food, treats, toys

Last checked September 2026 · 10 good · 12 lookalikes · 2 on the fence

Fromm
Sourced
Dog & cat food
Fifth-generation family-owned (Nieman family); owns its own Wisconsin plants
Source →
Petcurean (GO!, NOW)
Sourced
Dog & cat food
Family-owned, Canadian, founded by two friends in 1999; no outside shareholders
Source →
Open Farm
Solid
Dog & cat food
Founder-led; minority growth investors (General Atlantic, Encore Consumer Capital), founders control
Source →
Farmina
Not yet verified
Dog & cat food
Family-owned, Italy
Zignature (Pets Global)
Not yet verified
Dog & cat food
Privately held
Smallbatch
Not yet verified
Raw pet food
Independent
The Farmer's Dog
Solid
Fresh dog food
Founder-led (Jonathan Regev, CEO); venture-backed with $150M+ raised; still private; bought pet-wellness brand Woof in 2026
Source →
Earth Animal
Not yet verified
Treats, supplements
Independent
West Paw
Solid
Toys
Employee-owned, B Corp
Kong
Solid
Toys
Family-owned
Looks independent, isn't
Orijen, Acana (Champion) — owned by Mars since 2023
Blue Buffalo — owned by General Mills since 2018
Tiki Pets (Whitebridge) — owned by General Mills since 2025source
Wellness, Old Mother Hubbard — owned by Clearlake Capital (private equity)
Purina, Merrick, Castor & Pollux — owned by Nestlé
Iams, Eukanuba, Royal Canin, Pedigree, Whiskas, Nutro, Greenies — owned by Mars
Hill's — owned by Colgate-Palmolive
Natural Balance — owned by Nexus Capital (private equity) since 2021
Nulo — owned by Bansk Group (private equity) since 2021
Primal Pet Foods — owned by Kinderhook (private equity) since 2018
Halo — owned by Better Choice Company
Rachael Ray Nutrish — owned by J.M. Smucker
On the fence
Stella & Chewy's — Ownership unclear from public records. Parked until checked.
The Honest Kitchen — Founder Lucy Postins was majority owner in the mid-2010s; since then $150M from Monarch Alternative Capital plus stakes from two PE/growth firms. PitchBook lists it PE-backed; CEO isn't the founder. Control unclear. Your call.record

What the tags mean

Sourced
Primary source linked.
Solid
Widely documented. Source link still to add.
Not yet verified
Believed independent. Check the owner before relying on it.

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