Who makes this, and how
One person, off hours. No company, no staff, no funding.
Firefighter paramedic in the Bay Area. BS in Chemistry. Born in New York to a French-Iranian father and an Iranian mother.
Project Clarity started as a question I couldn't stop asking on the way home from work.
I use AI to do the research
Finding out who owns what means going through filings, old press releases, and certification directories. I don't have months for that. I have evenings. So I use AI to do the searching, the cross-referencing, and the first drafts. Without it this site wouldn't exist.
What I do: decide the rules, make the calls, and check ownership claims against a real source before they're marked sourced. AI gets things wrong, confidently, in clean sentences. That's why every entry shows how far it's been checked.
Yes, most of it is still unverified. I'd rather publish the whole draft with the state of each entry visible than a short list that pretends to be done. The last number should go down over time. If it isn't, ask me why.
A site about companies being straight with people should be straight about how it's made.
Tell me when I'm wrong
Companies get bought. Certifications lapse. If something here is out of date, send me a source and I'll fix it.
Email: contact@theprojectclarity.org
A link to a filing, press release, or certification page is worth more than a paragraph. I check every one.
Not the first
On the money side, Ethical Consumer (UK) and Good On You (clothing) have done this longer and deeper. If they cover what you need, use them. I'm doing US household essentials, one shelf at a time. On the communication side, the scale is Erin Meyer's; this is a plain version of how to use it. On the awareness side, the idea of watching the mind is older than any of us; this is one word and five rules.
No advertising, no affiliate links.
No company pays to be on this list, or to stay off it.