Category
Clothing & Footwear
Basics, socks, underwear, outerwear, work wear, shoes, boots
Last checked September 2026 · 24 good · 13 lookalikes · 5 on the fence
Outerwear, layers
Owned by a purpose trust and a nonprofit collective since 2022; profits to climate work
Socks
Family-owned, Vermont, lifetime warranty
Tees, basics
All three founders still run it (Helali is CEO); B Corp; direct trade with Egyptian cotton farmers; no sale found
Socks
Private and independent; founder stepped back to a strategic role in 2025, no sale
Basics
Founder-led (Emsley brothers), Canadian-owned, B Corp; PitchBook lists it as PE-growth-backed. Confirm founder control
Outerknown
Not yet verifiedBasics
Independent, Fair Trade
Basics
Independent, B Corp
Known Supply
Not yet verifiedBasics
Independent, Fair Trade
Fair Indigo
Not yet verifiedBasics
Independent
Girlfriend Collective
SolidActivewear
Founded and run by Ellie and Quang Dinh, Seattle; discloses its factory; no sale found
American Giant
Not yet verifiedBasics
Privately held, US-made
Work wear
Family-owned, single focus
Outdoor, basics
Family-owned
Wool, blankets
Family-owned since 1863
Outdoor
Bedrock Manufacturing (private)
Kids clothing
Family-owned, UK
Sneakers
The two founders still wholly own it; no investors ever, no advertising
Boots
Family-owned since 1905
Shoes, sandals
Privately held, family (Fuerst)
Boots
Family-owned, Australia
Thursday Boots
Not yet verifiedBoots
Independent
Xero Shoes
Not yet verifiedShoes
Independent
Looks independent, isn't
Timberland, North Face, Vans, Icebreaker, Smartwool, Dickies — owned by VF Corp
prAna, Sorel — owned by Columbia Sportswear
Converse — owned by Nike
Champion, Sperry — owned by Authentic Brands Group since 2024
Hanes — owned by HanesBrands
Fruit of the Loom, Brooks — owned by Berkshire Hathaway
Hanna Andersson — owned by L Catterton (private equity) since 2016
Danner — owned by ABC-Mart (Japan) since 2012
Allen Edmonds — owned by Caleres since 2016
Merrell, Chaco, Saucony, Sperry (until 2024) — owned by Wolverine
Teva, Hoka, UGG — owned by Deckers
Birkenstock — owned by Public, L Catterton majority
Wrangler, Lee — owned by Kontoor Brands
On the fence
Levi's — Public, single-focus apparel. Passes Gate 1 on the rule. Your call.
Allbirds — Public benefit corporation, single focus. Passes on the rule; financially shaky.
Duluth Trading — Public, single focus. Passes on the rule. Not checked further.
Everlane — Privately held, VC-backed. Transparency record is mixed. Your call.
Pact — Acquired in 2011 by Revelry Brands, a holding company run by a serial build-and-sell operator; private-equity growth stake (Sunrise Strategic Partners) in 2016. PitchBook lists it as PE-backed. GOTS and Fair Trade certified. Your call.
record What the tags mean
Sourced
Primary source linked.
Solid
Widely documented. Source link still to add.
Not yet verified
Believed independent. Check the owner before relying on it.
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