Category
Cleaning & Laundry
Dish soap, laundry, surface cleaner, hand soap, scrub, cleaning tools
Last checked September 2026 · 26 good · 17 lookalikes · 4 on the fence
Castile soap, all-purpose
Family-owned, top pay capped at 5x lowest, dropped B Corp in protest 2025
Laundry, dish, surface
Family-owned since 1967, never sold; run by the founder's daughter. Private, four US factories, full ingredient list
Tablets, refills
Founder-led, venture-backed, no acquisition. Refill tablets, B Corp
Laundry powder
Founder-owned, no parent, B Corp + MADE SAFE, every ingredient on the label
Branch Basics
Not yet verifiedConcentrate
Independent, full disclosure, no outside audit
Scouring powder
Faultless Brands, family-owned since 1886
Full Circle
Not yet verifiedBrushes, sponges
Independent, B Corp
If You Care
Not yet verifiedFoil, parchment, bags
Independent, FSC and unbleached lines
Friendsheep
Not yet verifiedDryer balls
Independent, fair-trade wool
Aunt Fannie's
Not yet verifiedSurface, floor
Independent, Portland
Laundry, dish
Family-owned, Vancouver WA
Laundry strips
Canadian-owned, founder-led, B Corp; strips made in British Columbia
Molly's Suds
Not yet verifiedLaundry powder
Independent, family
Dirty Labs
Not yet verifiedLaundry, dish
Independent, enzyme-based
Common Good
Not yet verifiedAll-purpose
Independent, refill stations
Koala Eco
Not yet verifiedAll-purpose
Independent, Australia
Better Life
Not yet verifiedAll-purpose, dish
Independent, St. Louis
Laundry, dish
Founder Jean-François Bernier is still owner and CEO; made in Montreal, EWG-verified
Force of Nature
Not yet verifiedDisinfectant
Independent, EPA-registered
Laundry
Family-owned, Canada
Charlie's Soap
Not yet verifiedLaundry
Family-owned, North Carolina
Brushes
Family-owned, Germany
Marley's Monsters
Not yet verifiedCloth towels, wipes
Independent, Oregon
Sponge cloths
Independent, family
Zum (Indigo Wild)
Not yet verifiedSoap, cleaners
Independent, Kansas City
Dish soap, wraps
Independent, plastic-free
Looks independent, isn't
Seventh Generation — owned by Unilever since 2016
source Method — owned by SC Johnson since 2017
source Ecover — owned by SC Johnson since 2017
source Mrs. Meyer's — owned by SC Johnson (via Caldrea)
Stasher — owned by SC Johnson since 2019
Green Works — owned by Clorox
Brita — owned by Clorox
Pine-Sol — owned by Clorox
Persil, Purex, All, Snuggle — owned by Henkel
Arm & Hammer, OxiClean — owned by Church & Dwight
Palmolive, Ajax, Fabuloso — owned by Colgate-Palmolive
Lysol, Finish — owned by Reckitt
Windex, Pledge, Scrubbing Bubbles, Shout — owned by SC Johnson
Tide, Gain, Dawn, Cascade, Swiffer, Febreze, Bounce, Downy — owned by Procter & Gamble
Simple Green — owned by Sunshine Makers (independent, but check labor record)
Puracy — owned by Branded Group (Amazon-brand aggregator, private-equity backed) since 2021
source Dropps — owned by The Craftory (PE/VC stake; investors hold board control, founder no longer CEO) since 2020
source On the fence
Grove Co. / Grove Collaborative — Public company, single-focus household, B Corp. Passes Gate 1 on the rule — your call.
Truman's — Its $5M seed round was led by Henkel — the German giant behind Persil, All, Dial, and Loctite. Henkel's stake size isn't public. Your call.
record Earth Breeze — Something Good Ventures (venture capital) took a minority stake in 2025; founders still run it.
record Cleancult — Vanterra Capital (venture capital) took a minority stake in 2018; founders still run it.
record What the tags mean
Sourced
Primary source linked.
Solid
Widely documented. Source link still to add.
Not yet verified
Believed independent. Check the owner before relying on it.
Search everything · How I pick