Baby & Kids

Diapers, wipes, formula, baby food, baby skin care

Last checked September 2026 · 10 good · 18 lookalikes · 3 on the fence

Bambo Nature (Abena)

Not yet verified

Diapers

Family-owned, Denmark

Dyper

Solid

Diapers

Founder-led (Sergio Radovcic); $29M raised, led by The Craftory (impact fund). No sale

Source →

Bobbie

Solid

Formula

Founder-led, venture-backed; owns its Ohio plant after buying Nature's One in 2023, which brought in Juggernaut Capital (private equity) as a shareholder

Source →

Holle

Not yet verified

Formula

Family-owned, Germany

HiPP

Solid

Formula, baby food

Family-owned, Germany

Serenity Kids

Solid

Baby food

Founder-led (Serenity and Joe Carr); $52M minority growth investment from Stride Consumer Partners in 2024. Founders control

Source →

Once Upon a Farm

Sourced

Baby food

Public benefit corporation; went public in 2026. Single focus. Co-founded by former Annie's CEO John Foraker and Jennifer Garner

Source →

Little Spoon

Not yet verified

Baby food

Independent

Tubby Todd

Not yet verified

Baby skin care

Family-owned

Badger

Sourced

Baby skin care

Family-owned, B Corp, NH benefit corporation, top pay capped at 5x the lowest-paid

Source →

Looks independent, isn't

Hello Bello — owned by Hildred Capital (private equity) since 2023

Happy Family — owned by Danone

Earth's Best, Ella's Kitchen — owned by Hain Celestial

Plum Organics — owned by Sun-Maid since 2021

Gerber — owned by Nestlé

Sprout — owned by North Castle Partners (private equity)

Beech-Nut — owned by Hero Group (Switzerland)

Kabrita — owned by Ausnutria (China, public)

Babyganics — owned by SC Johnson since 2016

Aveeno Baby, Johnson's — owned by Kenvue

Burt's Bees Baby — owned by Clorox

Cetaphil Baby — owned by Galderma

Seventh Generation diapers — owned by Unilever since 2016

Pampers, Luvs — owned by Procter & Gamble

Huggies, Pull-Ups — owned by Kimberly-Clark

Similac — owned by Abbott

Enfamil — owned by Reckitt

WaterWipes — owned by 3i Group (private equity, majority stake); founder kept a minority since 2024source

On the fence

Coterie — Now part of Mammoth Brands (with Harry's). Multi-aisle by the rule.

The Honest Company — Public, baby and beauty. Two aisles. Borderline.

ByHeart — Failed on record. November 2025 nationwide recall after an infant botulism outbreak hospitalized 15+ babies in 12 states; C. botulinum confirmed in unopened cans by genome sequencing. Also a 2022 Cronobacter recall and a 2023 FDA warning letter. Production paused. Off unless the record clears.record

What the tags mean

Sourced

Primary source linked.

Solid

Widely documented. Source link still to add.

Not yet verified

Believed independent. Check the owner before relying on it.

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