{
 "meta": {
  "name": "Project Clarity — who owns what",
  "description": "Consumer brands checked for independent ownership and record. verdict = good | lookalike (looks independent, owned by a multi-aisle company or private equity) | on_the_fence (independent with a flag). status on good entries = sourced (primary source linked) | solid (widely documented) | verify (not yet verified).",
  "publisher": "Project Clarity",
  "url": "https://theprojectclarity.org",
  "license": "https://creativecommons.org/licenses/by/4.0/",
  "attribution": "Project Clarity (theprojectclarity.org)",
  "method": "https://theprojectclarity.org/method.html",
  "corrections": "contact@theprojectclarity.org",
  "generated": "2026-09-26",
  "counts": {
   "good": 290,
   "lookalike": 232,
   "on_the_fence": 51,
   "sourced": 40,
   "solid": 66,
   "verify": 184
  }
 },
 "entries": [
  {
   "id": "cleaning/dr-bronner-s",
   "name": "Dr. Bronner's",
   "category": "Cleaning & Laundry",
   "verdict": "good",
   "status": "sourced",
   "product": "Castile soap, all-purpose",
   "owner": "",
   "since": "",
   "note": "Family-owned, top pay capped at 5x lowest, dropped B Corp in protest 2025",
   "source_url": "https://info.drbronner.com/?p=23480",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-cleaning.html#dr-bronner-s"
  },
  {
   "id": "cleaning/ecos",
   "name": "ECOS",
   "category": "Cleaning & Laundry",
   "verdict": "good",
   "status": "sourced",
   "product": "Laundry, dish, surface",
   "owner": "",
   "since": "",
   "note": "Family-owned since 1967, never sold; run by the founder's daughter. Private, four US factories, full ingredient list",
   "source_url": "https://www.ocbj.com/oc-homepage/ecos-ramps-up-production-capacity/",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-cleaning.html#ecos"
  },
  {
   "id": "cleaning/blueland",
   "name": "Blueland",
   "category": "Cleaning & Laundry",
   "verdict": "good",
   "status": "solid",
   "product": "Tablets, refills",
   "owner": "",
   "since": "",
   "note": "Founder-led, venture-backed, no acquisition. Refill tablets, B Corp",
   "source_url": "https://www.cbinsights.com/investor/blueland",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-cleaning.html#blueland"
  },
  {
   "id": "cleaning/meliora",
   "name": "Meliora",
   "category": "Cleaning & Laundry",
   "verdict": "good",
   "status": "solid",
   "product": "Laundry powder",
   "owner": "",
   "since": "",
   "note": "Founder-owned, no parent, B Corp + MADE SAFE, every ingredient on the label",
   "source_url": "https://www.sustainablejungle.com/brand-ratings/meliora/",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-cleaning.html#meliora"
  },
  {
   "id": "cleaning/branch-basics",
   "name": "Branch Basics",
   "category": "Cleaning & Laundry",
   "verdict": "good",
   "status": "verify",
   "product": "Concentrate",
   "owner": "",
   "since": "",
   "note": "Independent, full disclosure, no outside audit",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-cleaning.html#branch-basics"
  },
  {
   "id": "cleaning/bon-ami",
   "name": "Bon Ami",
   "category": "Cleaning & Laundry",
   "verdict": "good",
   "status": "verify",
   "product": "Scouring powder",
   "owner": "",
   "since": "",
   "note": "Faultless Brands, family-owned since 1886",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-cleaning.html#bon-ami"
  },
  {
   "id": "cleaning/full-circle",
   "name": "Full Circle",
   "category": "Cleaning & Laundry",
   "verdict": "good",
   "status": "verify",
   "product": "Brushes, sponges",
   "owner": "",
   "since": "",
   "note": "Independent, B Corp",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-cleaning.html#full-circle"
  },
  {
   "id": "cleaning/if-you-care",
   "name": "If You Care",
   "category": "Cleaning & Laundry",
   "verdict": "good",
   "status": "verify",
   "product": "Foil, parchment, bags",
   "owner": "",
   "since": "",
   "note": "Independent, FSC and unbleached lines",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-cleaning.html#if-you-care"
  },
  {
   "id": "cleaning/friendsheep",
   "name": "Friendsheep",
   "category": "Cleaning & Laundry",
   "verdict": "good",
   "status": "verify",
   "product": "Dryer balls",
   "owner": "",
   "since": "",
   "note": "Independent, fair-trade wool",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-cleaning.html#friendsheep"
  },
  {
   "id": "cleaning/aunt-fannie-s",
   "name": "Aunt Fannie's",
   "category": "Cleaning & Laundry",
   "verdict": "good",
   "status": "verify",
   "product": "Surface, floor",
   "owner": "",
   "since": "",
   "note": "Independent, Portland",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-cleaning.html#aunt-fannie-s"
  },
  {
   "id": "cleaning/biokleen",
   "name": "Biokleen",
   "category": "Cleaning & Laundry",
   "verdict": "good",
   "status": "verify",
   "product": "Laundry, dish",
   "owner": "",
   "since": "",
   "note": "Family-owned, Vancouver WA",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-cleaning.html#biokleen"
  },
  {
   "id": "cleaning/tru-earth",
   "name": "Tru Earth",
   "category": "Cleaning & Laundry",
   "verdict": "good",
   "status": "solid",
   "product": "Laundry strips",
   "owner": "",
   "since": "",
   "note": "Canadian-owned, founder-led, B Corp; strips made in British Columbia",
   "source_url": "https://thechallengerproject.com/blog/challenger-brands-to-watch-2022-tru-earth",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-cleaning.html#tru-earth"
  },
  {
   "id": "cleaning/molly-s-suds",
   "name": "Molly's Suds",
   "category": "Cleaning & Laundry",
   "verdict": "good",
   "status": "verify",
   "product": "Laundry powder",
   "owner": "",
   "since": "",
   "note": "Independent, family",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-cleaning.html#molly-s-suds"
  },
  {
   "id": "cleaning/dirty-labs",
   "name": "Dirty Labs",
   "category": "Cleaning & Laundry",
   "verdict": "good",
   "status": "verify",
   "product": "Laundry, dish",
   "owner": "",
   "since": "",
   "note": "Independent, enzyme-based",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-cleaning.html#dirty-labs"
  },
  {
   "id": "cleaning/common-good",
   "name": "Common Good",
   "category": "Cleaning & Laundry",
   "verdict": "good",
   "status": "verify",
   "product": "All-purpose",
   "owner": "",
   "since": "",
   "note": "Independent, refill stations",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-cleaning.html#common-good"
  },
  {
   "id": "cleaning/koala-eco",
   "name": "Koala Eco",
   "category": "Cleaning & Laundry",
   "verdict": "good",
   "status": "verify",
   "product": "All-purpose",
   "owner": "",
   "since": "",
   "note": "Independent, Australia",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-cleaning.html#koala-eco"
  },
  {
   "id": "cleaning/better-life",
   "name": "Better Life",
   "category": "Cleaning & Laundry",
   "verdict": "good",
   "status": "verify",
   "product": "All-purpose, dish",
   "owner": "",
   "since": "",
   "note": "Independent, St. Louis",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-cleaning.html#better-life"
  },
  {
   "id": "cleaning/attitude",
   "name": "Attitude",
   "category": "Cleaning & Laundry",
   "verdict": "good",
   "status": "solid",
   "product": "Laundry, dish",
   "owner": "",
   "since": "",
   "note": "Founder Jean-François Bernier is still owner and CEO; made in Montreal, EWG-verified",
   "source_url": "https://madeinca.ca/?p=2322",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-cleaning.html#attitude"
  },
  {
   "id": "cleaning/force-of-nature",
   "name": "Force of Nature",
   "category": "Cleaning & Laundry",
   "verdict": "good",
   "status": "verify",
   "product": "Disinfectant",
   "owner": "",
   "since": "",
   "note": "Independent, EPA-registered",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-cleaning.html#force-of-nature"
  },
  {
   "id": "cleaning/nellie-s",
   "name": "Nellie's",
   "category": "Cleaning & Laundry",
   "verdict": "good",
   "status": "verify",
   "product": "Laundry",
   "owner": "",
   "since": "",
   "note": "Family-owned, Canada",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-cleaning.html#nellie-s"
  },
  {
   "id": "cleaning/charlie-s-soap",
   "name": "Charlie's Soap",
   "category": "Cleaning & Laundry",
   "verdict": "good",
   "status": "verify",
   "product": "Laundry",
   "owner": "",
   "since": "",
   "note": "Family-owned, North Carolina",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-cleaning.html#charlie-s-soap"
  },
  {
   "id": "cleaning/redecker",
   "name": "Redecker",
   "category": "Cleaning & Laundry",
   "verdict": "good",
   "status": "verify",
   "product": "Brushes",
   "owner": "",
   "since": "",
   "note": "Family-owned, Germany",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-cleaning.html#redecker"
  },
  {
   "id": "cleaning/marley-s-monsters",
   "name": "Marley's Monsters",
   "category": "Cleaning & Laundry",
   "verdict": "good",
   "status": "verify",
   "product": "Cloth towels, wipes",
   "owner": "",
   "since": "",
   "note": "Independent, Oregon",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-cleaning.html#marley-s-monsters"
  },
  {
   "id": "cleaning/skoy",
   "name": "Skoy",
   "category": "Cleaning & Laundry",
   "verdict": "good",
   "status": "verify",
   "product": "Sponge cloths",
   "owner": "",
   "since": "",
   "note": "Independent, family",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-cleaning.html#skoy"
  },
  {
   "id": "cleaning/zum",
   "name": "Zum (Indigo Wild)",
   "category": "Cleaning & Laundry",
   "verdict": "good",
   "status": "verify",
   "product": "Soap, cleaners",
   "owner": "",
   "since": "",
   "note": "Independent, Kansas City",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-cleaning.html#zum"
  },
  {
   "id": "cleaning/etee",
   "name": "Etee",
   "category": "Cleaning & Laundry",
   "verdict": "good",
   "status": "verify",
   "product": "Dish soap, wraps",
   "owner": "",
   "since": "",
   "note": "Independent, plastic-free",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-cleaning.html#etee"
  },
  {
   "id": "cleaning/seventh-generation",
   "name": "Seventh Generation",
   "category": "Cleaning & Laundry",
   "verdict": "lookalike",
   "status": "",
   "product": "",
   "owner": "Unilever",
   "since": "2016",
   "note": "",
   "source_url": "https://www.sec.gov/Archives/edgar/data/0000217410/000119312517060492/d305877d20f.htm",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-cleaning.html#seventh-generation"
  },
  {
   "id": "cleaning/method",
   "name": "Method",
   "category": "Cleaning & Laundry",
   "verdict": "lookalike",
   "status": "",
   "product": "",
   "owner": "SC Johnson",
   "since": "2017",
   "note": "",
   "source_url": "https://csrwire.com/press-release/sc-johnson-signs-agreement-to-acquire-method-and-ecover/",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-cleaning.html#method"
  },
  {
   "id": "cleaning/ecover",
   "name": "Ecover",
   "category": "Cleaning & Laundry",
   "verdict": "lookalike",
   "status": "",
   "product": "",
   "owner": "SC Johnson",
   "since": "2017",
   "note": "",
   "source_url": "https://csrwire.com/press-release/sc-johnson-signs-agreement-to-acquire-method-and-ecover/",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-cleaning.html#ecover"
  },
  {
   "id": "cleaning/mrs-meyer-s",
   "name": "Mrs. Meyer's",
   "category": "Cleaning & Laundry",
   "verdict": "lookalike",
   "status": "",
   "product": "",
   "owner": "SC Johnson (via Caldrea)",
   "since": "",
   "note": "",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-cleaning.html#mrs-meyer-s"
  },
  {
   "id": "cleaning/stasher",
   "name": "Stasher",
   "category": "Cleaning & Laundry",
   "verdict": "lookalike",
   "status": "",
   "product": "",
   "owner": "SC Johnson",
   "since": "2019",
   "note": "",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-cleaning.html#stasher"
  },
  {
   "id": "cleaning/green-works",
   "name": "Green Works",
   "category": "Cleaning & Laundry",
   "verdict": "lookalike",
   "status": "",
   "product": "",
   "owner": "Clorox",
   "since": "",
   "note": "",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-cleaning.html#green-works"
  },
  {
   "id": "cleaning/brita",
   "name": "Brita",
   "category": "Cleaning & Laundry",
   "verdict": "lookalike",
   "status": "",
   "product": "",
   "owner": "Clorox",
   "since": "",
   "note": "",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-cleaning.html#brita"
  },
  {
   "id": "cleaning/pine-sol",
   "name": "Pine-Sol",
   "category": "Cleaning & Laundry",
   "verdict": "lookalike",
   "status": "",
   "product": "",
   "owner": "Clorox",
   "since": "",
   "note": "",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-cleaning.html#pine-sol"
  },
  {
   "id": "cleaning/persil-purex-all-snuggle",
   "name": "Persil, Purex, All, Snuggle",
   "category": "Cleaning & Laundry",
   "verdict": "lookalike",
   "status": "",
   "product": "",
   "owner": "Henkel",
   "since": "",
   "note": "",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-cleaning.html#persil-purex-all-snuggle"
  },
  {
   "id": "cleaning/arm-and-hammer-oxiclean",
   "name": "Arm & Hammer, OxiClean",
   "category": "Cleaning & Laundry",
   "verdict": "lookalike",
   "status": "",
   "product": "",
   "owner": "Church & Dwight",
   "since": "",
   "note": "",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-cleaning.html#arm-and-hammer-oxiclean"
  },
  {
   "id": "cleaning/palmolive-ajax-fabuloso",
   "name": "Palmolive, Ajax, Fabuloso",
   "category": "Cleaning & Laundry",
   "verdict": "lookalike",
   "status": "",
   "product": "",
   "owner": "Colgate-Palmolive",
   "since": "",
   "note": "",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-cleaning.html#palmolive-ajax-fabuloso"
  },
  {
   "id": "cleaning/lysol-finish",
   "name": "Lysol, Finish",
   "category": "Cleaning & Laundry",
   "verdict": "lookalike",
   "status": "",
   "product": "",
   "owner": "Reckitt",
   "since": "",
   "note": "",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-cleaning.html#lysol-finish"
  },
  {
   "id": "cleaning/windex-pledge-scrubbing-bubbles-shout",
   "name": "Windex, Pledge, Scrubbing Bubbles, Shout",
   "category": "Cleaning & Laundry",
   "verdict": "lookalike",
   "status": "",
   "product": "",
   "owner": "SC Johnson",
   "since": "",
   "note": "",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-cleaning.html#windex-pledge-scrubbing-bubbles-shout"
  },
  {
   "id": "cleaning/tide-gain-dawn-cascade-swiffer-febreze-bounce-downy",
   "name": "Tide, Gain, Dawn, Cascade, Swiffer, Febreze, Bounce, Downy",
   "category": "Cleaning & Laundry",
   "verdict": "lookalike",
   "status": "",
   "product": "",
   "owner": "Procter & Gamble",
   "since": "",
   "note": "",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-cleaning.html#tide-gain-dawn-cascade-swiffer-febreze-bounce-downy"
  },
  {
   "id": "cleaning/simple-green",
   "name": "Simple Green",
   "category": "Cleaning & Laundry",
   "verdict": "lookalike",
   "status": "",
   "product": "",
   "owner": "Sunshine Makers (independent, but check labor record)",
   "since": "",
   "note": "",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-cleaning.html#simple-green"
  },
  {
   "id": "cleaning/puracy",
   "name": "Puracy",
   "category": "Cleaning & Laundry",
   "verdict": "lookalike",
   "status": "",
   "product": "",
   "owner": "Branded Group (Amazon-brand aggregator, private-equity backed)",
   "since": "2021",
   "note": "",
   "source_url": "https://www.beautymatter.com/articles/amazon-aggregator-company-acquires-puracy",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-cleaning.html#puracy"
  },
  {
   "id": "cleaning/dropps",
   "name": "Dropps",
   "category": "Cleaning & Laundry",
   "verdict": "lookalike",
   "status": "",
   "product": "",
   "owner": "The Craftory (PE/VC stake; investors hold board control, founder no longer CEO)",
   "since": "2020",
   "note": "",
   "source_url": "https://www.thecraftory.io/dropps-investment-announcement-1",
   "last_verified": "2026-09-19",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-cleaning.html#dropps"
  },
  {
   "id": "cleaning/grove-co-grove-collaborative",
   "name": "Grove Co. / Grove Collaborative",
   "category": "Cleaning & Laundry",
   "verdict": "on_the_fence",
   "status": "",
   "product": "",
   "owner": "",
   "since": "",
   "note": "Public company, single-focus household, B Corp. Passes Gate 1 on the rule — your call.",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-cleaning.html#grove-co-grove-collaborative"
  },
  {
   "id": "cleaning/truman-s",
   "name": "Truman's",
   "category": "Cleaning & Laundry",
   "verdict": "on_the_fence",
   "status": "",
   "product": "",
   "owner": "",
   "since": "",
   "note": "Its $5M seed round was led by Henkel — the German giant behind Persil, All, Dial, and Loctite. Henkel's stake size isn't public. Your call.",
   "source_url": "https://www.tradeandindustrydev.com/region/kentucky/news/ky-startup-company-trumans-establish-headquarters-15765",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-cleaning.html#truman-s"
  },
  {
   "id": "cleaning/earth-breeze",
   "name": "Earth Breeze",
   "category": "Cleaning & Laundry",
   "verdict": "on_the_fence",
   "status": "",
   "product": "",
   "owner": "",
   "since": "",
   "note": "Something Good Ventures (venture capital) took a minority stake in 2025; founders still run it.",
   "source_url": "https://pitchbook.com/profiles/company/529169-50",
   "last_verified": "2026-09-19",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-cleaning.html#earth-breeze"
  },
  {
   "id": "cleaning/cleancult",
   "name": "Cleancult",
   "category": "Cleaning & Laundry",
   "verdict": "on_the_fence",
   "status": "",
   "product": "",
   "owner": "",
   "since": "",
   "note": "Vanterra Capital (venture capital) took a minority stake in 2018; founders still run it.",
   "source_url": "https://www.forbes.com/sites/rebeccaszkutak/2021/09/28/zero-waste-cleaning-product-company-cleancult-raises-25-million/",
   "last_verified": "2026-09-19",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-cleaning.html#cleancult"
  },
  {
   "id": "paper/who-gives-a-crap",
   "name": "Who Gives A Crap",
   "category": "Paper & Disposables",
   "verdict": "good",
   "status": "solid",
   "product": "Toilet paper, towels, tissue",
   "owner": "",
   "since": "",
   "note": "Independent, B Corp, half of profits to sanitation",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-paper.html#who-gives-a-crap"
  },
  {
   "id": "paper/reel",
   "name": "Reel",
   "category": "Paper & Disposables",
   "verdict": "good",
   "status": "solid",
   "product": "Toilet paper, towels",
   "owner": "",
   "since": "",
   "note": "Founder-led, venture-backed ($14M), B Corp; now acquiring brands itself (HoldOn Bags). One investor has said openly they hope Kimberly-Clark or P&G buys it someday",
   "source_url": "https://www.reelpaper.com/blogs/news/holdon",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-paper.html#reel"
  },
  {
   "id": "paper/bim-bam-boo",
   "name": "Bim Bam Boo",
   "category": "Paper & Disposables",
   "verdict": "good",
   "status": "verify",
   "product": "Toilet paper",
   "owner": "",
   "since": "",
   "note": "Independent",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-paper.html#bim-bam-boo"
  },
  {
   "id": "paper/plant-paper",
   "name": "Plant Paper",
   "category": "Paper & Disposables",
   "verdict": "good",
   "status": "verify",
   "product": "Toilet paper",
   "owner": "",
   "since": "",
   "note": "Independent",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-paper.html#plant-paper"
  },
  {
   "id": "paper/cheeky-panda",
   "name": "Cheeky Panda",
   "category": "Paper & Disposables",
   "verdict": "good",
   "status": "verify",
   "product": "Toilet paper, tissue",
   "owner": "",
   "since": "",
   "note": "Independent, UK, B Corp",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-paper.html#cheeky-panda"
  },
  {
   "id": "paper/repurpose",
   "name": "Repurpose",
   "category": "Paper & Disposables",
   "verdict": "good",
   "status": "verify",
   "product": "Plates, cutlery",
   "owner": "",
   "since": "",
   "note": "Independent, compostable",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-paper.html#repurpose"
  },
  {
   "id": "paper/bambu",
   "name": "Bambu",
   "category": "Paper & Disposables",
   "verdict": "good",
   "status": "verify",
   "product": "Bamboo utensils",
   "owner": "",
   "since": "",
   "note": "Independent, B Corp",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-paper.html#bambu"
  },
  {
   "id": "paper/if-you-care",
   "name": "If You Care",
   "category": "Paper & Disposables",
   "verdict": "good",
   "status": "verify",
   "product": "Parchment, bags, foil",
   "owner": "",
   "since": "",
   "note": "Independent",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-paper.html#if-you-care"
  },
  {
   "id": "paper/seventh-generation-paper",
   "name": "Seventh Generation paper",
   "category": "Paper & Disposables",
   "verdict": "lookalike",
   "status": "",
   "product": "",
   "owner": "Unilever",
   "since": "2016",
   "note": "",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-paper.html#seventh-generation-paper"
  },
  {
   "id": "paper/bounty-charmin-puffs",
   "name": "Bounty, Charmin, Puffs",
   "category": "Paper & Disposables",
   "verdict": "lookalike",
   "status": "",
   "product": "",
   "owner": "Procter & Gamble",
   "since": "",
   "note": "",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-paper.html#bounty-charmin-puffs"
  },
  {
   "id": "paper/cottonelle-kleenex-scott-viva",
   "name": "Cottonelle, Kleenex, Scott, Viva",
   "category": "Paper & Disposables",
   "verdict": "lookalike",
   "status": "",
   "product": "",
   "owner": "Kimberly-Clark",
   "since": "",
   "note": "",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-paper.html#cottonelle-kleenex-scott-viva"
  },
  {
   "id": "paper/angel-soft-quilted-northern-brawny-dixie-vanity-fair",
   "name": "Angel Soft, Quilted Northern, Brawny, Dixie, Vanity Fair",
   "category": "Paper & Disposables",
   "verdict": "lookalike",
   "status": "",
   "product": "",
   "owner": "Georgia-Pacific (Koch Industries)",
   "since": "",
   "note": "",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-paper.html#angel-soft-quilted-northern-brawny-dixie-vanity-fair"
  },
  {
   "id": "paper/hefty-reynolds-wrap",
   "name": "Hefty, Reynolds Wrap",
   "category": "Paper & Disposables",
   "verdict": "lookalike",
   "status": "",
   "product": "",
   "owner": "Reynolds Consumer Products",
   "since": "",
   "note": "",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-paper.html#hefty-reynolds-wrap"
  },
  {
   "id": "paper/glad",
   "name": "Glad",
   "category": "Paper & Disposables",
   "verdict": "lookalike",
   "status": "",
   "product": "",
   "owner": "Clorox",
   "since": "",
   "note": "",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-paper.html#glad"
  },
  {
   "id": "paper/ziploc",
   "name": "Ziploc",
   "category": "Paper & Disposables",
   "verdict": "lookalike",
   "status": "",
   "product": "",
   "owner": "SC Johnson",
   "since": "",
   "note": "",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-paper.html#ziploc"
  },
  {
   "id": "paper/solo-dart",
   "name": "Solo, Dart",
   "category": "Paper & Disposables",
   "verdict": "lookalike",
   "status": "",
   "product": "",
   "owner": "Dart Container (private, family)",
   "since": "",
   "note": "",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-paper.html#solo-dart"
  },
  {
   "id": "paper/marcal",
   "name": "Marcal",
   "category": "Paper & Disposables",
   "verdict": "lookalike",
   "status": "",
   "product": "",
   "owner": "Soundview Paper (private equity)",
   "since": "",
   "note": "",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-paper.html#marcal"
  },
  {
   "id": "paper/caboo",
   "name": "Caboo",
   "category": "Paper & Disposables",
   "verdict": "on_the_fence",
   "status": "",
   "product": "",
   "owner": "",
   "since": "",
   "note": "Renewal Funds (venture capital) took a minority stake in 2021; founders still run it.",
   "source_url": "https://www.renewalfunds.com/2021/04/06/renewal4-invests-in-caboo-paper-products/",
   "last_verified": "2026-09-19",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-paper.html#caboo"
  },
  {
   "id": "paper/cloud-paper",
   "name": "Cloud Paper",
   "category": "Paper & Disposables",
   "verdict": "on_the_fence",
   "status": "",
   "product": "",
   "owner": "",
   "since": "",
   "note": "Greycroft (venture capital) took a minority stake in 2020; founders still run it.",
   "source_url": "https://techcrunch.com/2022/02/03/cloud-paper-funding",
   "last_verified": "2026-09-19",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-paper.html#cloud-paper"
  },
  {
   "id": "personal/dr-bronner-s",
   "name": "Dr. Bronner's",
   "category": "Personal Care",
   "verdict": "good",
   "status": "sourced",
   "product": "Bar soap, body wash",
   "owner": "",
   "since": "",
   "note": "See cleaning",
   "source_url": "https://info.drbronner.com/?p=23480",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-personal.html#dr-bronner-s"
  },
  {
   "id": "personal/kirk-s-castile",
   "name": "Kirk's Castile",
   "category": "Personal Care",
   "verdict": "good",
   "status": "sourced",
   "product": "Bar soap",
   "owner": "",
   "since": "",
   "note": "Family-owned and operated (they trademarked the phrase in 2025); women-owned certified; made in Kentucky since 1839",
   "source_url": "https://gleanmark.com/owner/kirksnaturalllc",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-personal.html#kirk-s-castile"
  },
  {
   "id": "personal/everyone",
   "name": "Everyone (EO Products)",
   "category": "Personal Care",
   "verdict": "good",
   "status": "sourced",
   "product": "Bar & hand soap",
   "owner": "",
   "since": "",
   "note": "Founders Susan Griffin-Black and Brad Black are still co-CEOs; family-owned zero-waste factory in Marin County; no sale",
   "source_url": "https://beautyindependent.com/eo-products-organic-personal-care-powerhouse",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-personal.html#everyone"
  },
  {
   "id": "personal/zum",
   "name": "Zum (Indigo Wild)",
   "category": "Personal Care",
   "verdict": "good",
   "status": "verify",
   "product": "Bar soap",
   "owner": "",
   "since": "",
   "note": "Independent, Kansas City",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-personal.html#zum"
  },
  {
   "id": "personal/little-seed-farm",
   "name": "Little Seed Farm",
   "category": "Personal Care",
   "verdict": "good",
   "status": "verify",
   "product": "Soap, lotion",
   "owner": "",
   "since": "",
   "note": "Independent, family, Tennessee",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-personal.html#little-seed-farm"
  },
  {
   "id": "personal/booda-organics",
   "name": "Booda Organics",
   "category": "Personal Care",
   "verdict": "good",
   "status": "verify",
   "product": "Soap",
   "owner": "",
   "since": "",
   "note": "Independent, small",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-personal.html#booda-organics"
  },
  {
   "id": "personal/hibar",
   "name": "HiBAR",
   "category": "Personal Care",
   "verdict": "good",
   "status": "verify",
   "product": "Shampoo bars",
   "owner": "",
   "since": "",
   "note": "Independent, plastic-free",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-personal.html#hibar"
  },
  {
   "id": "personal/attitude",
   "name": "Attitude",
   "category": "Personal Care",
   "verdict": "good",
   "status": "solid",
   "product": "Shampoo, body",
   "owner": "",
   "since": "",
   "note": "Founder Jean-François Bernier is still owner and CEO; made in Montreal, EWG-verified",
   "source_url": "https://madeinca.ca/?p=2322",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-personal.html#attitude"
  },
  {
   "id": "personal/rahua",
   "name": "Rahua",
   "category": "Personal Care",
   "verdict": "good",
   "status": "verify",
   "product": "Hair care",
   "owner": "",
   "since": "",
   "note": "Independent, Amazon rainforest sourcing",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-personal.html#rahua"
  },
  {
   "id": "personal/innersense",
   "name": "Innersense",
   "category": "Personal Care",
   "verdict": "good",
   "status": "verify",
   "product": "Hair care",
   "owner": "",
   "since": "",
   "note": "Family-owned, California",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-personal.html#innersense"
  },
  {
   "id": "personal/plaine-products",
   "name": "Plaine Products",
   "category": "Personal Care",
   "verdict": "good",
   "status": "verify",
   "product": "Hair care refills",
   "owner": "",
   "since": "",
   "note": "Independent, refill model",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-personal.html#plaine-products"
  },
  {
   "id": "personal/giovanni",
   "name": "Giovanni",
   "category": "Personal Care",
   "verdict": "good",
   "status": "verify",
   "product": "Hair care",
   "owner": "",
   "since": "",
   "note": "Family-owned",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-personal.html#giovanni"
  },
  {
   "id": "personal/weleda",
   "name": "Weleda",
   "category": "Personal Care",
   "verdict": "good",
   "status": "sourced",
   "product": "Lotion, skin",
   "owner": "",
   "since": "",
   "note": "Foundation-controlled (Switzerland): two nonprofits hold about 80% of voting rights, remaining shares restricted",
   "source_url": "https://www.weleda.co.uk/our-story/who-we-are/weleda-today",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-personal.html#weleda"
  },
  {
   "id": "personal/dr-hauschka",
   "name": "Dr. Hauschka (WALA)",
   "category": "Personal Care",
   "verdict": "good",
   "status": "verify",
   "product": "Skin",
   "owner": "",
   "since": "",
   "note": "Foundation-owned, Germany",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-personal.html#dr-hauschka"
  },
  {
   "id": "personal/alaffia",
   "name": "Alaffia",
   "category": "Personal Care",
   "verdict": "good",
   "status": "solid",
   "product": "Skin, fair-trade shea",
   "owner": "",
   "since": "",
   "note": "Founder bought the company back and controls it; prior owners hold a minority stake. Fair-trade shea from women's co-ops in Togo",
   "source_url": "https://www.beautyindependent.com/founder-olowo-ndjo-tchala-buys-back-alaffia-refocus-mission-growth/",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-personal.html#alaffia"
  },
  {
   "id": "personal/badger",
   "name": "Badger",
   "category": "Personal Care",
   "verdict": "good",
   "status": "sourced",
   "product": "Balms, sunscreen, lip",
   "owner": "",
   "since": "",
   "note": "Family-owned, B Corp, NH benefit corporation, top pay capped at 5x the lowest-paid",
   "source_url": "https://www.badgerbalm.com/pages/who-we-are",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-personal.html#badger"
  },
  {
   "id": "personal/cocokind",
   "name": "Cocokind",
   "category": "Personal Care",
   "verdict": "good",
   "status": "solid",
   "product": "Skin",
   "owner": "",
   "since": "",
   "note": "Founder Priscilla Tsai owns and runs it; self-financed; sold at Target, Ulta, Whole Foods",
   "source_url": "https://www.gcimagazine.com/brands-products/news/article/21848932/everyone-wants-a-clean-story-cocokinds-skin-care-mission",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-personal.html#cocokind"
  },
  {
   "id": "personal/meow-meow-tweet",
   "name": "Meow Meow Tweet",
   "category": "Personal Care",
   "verdict": "good",
   "status": "verify",
   "product": "Deodorant",
   "owner": "",
   "since": "",
   "note": "Independent, worker-run",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-personal.html#meow-meow-tweet"
  },
  {
   "id": "personal/humble-brands",
   "name": "Humble Brands",
   "category": "Personal Care",
   "verdict": "good",
   "status": "verify",
   "product": "Deodorant",
   "owner": "",
   "since": "",
   "note": "Independent, B Corp",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-personal.html#humble-brands"
  },
  {
   "id": "personal/each-and-every",
   "name": "Each & Every",
   "category": "Personal Care",
   "verdict": "good",
   "status": "verify",
   "product": "Deodorant",
   "owner": "",
   "since": "",
   "note": "Independent",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-personal.html#each-and-every"
  },
  {
   "id": "personal/davids",
   "name": "Davids",
   "category": "Personal Care",
   "verdict": "good",
   "status": "sourced",
   "product": "Toothpaste",
   "owner": "",
   "since": "",
   "note": "Family-owned and operated; founder Eric Buss is CEO; made in USA with US-origin ingredients",
   "source_url": "https://davids-usa.com/pages/about",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-personal.html#davids"
  },
  {
   "id": "personal/bite",
   "name": "Bite",
   "category": "Personal Care",
   "verdict": "good",
   "status": "verify",
   "product": "Toothpaste tablets",
   "owner": "",
   "since": "",
   "note": "Independent",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-personal.html#bite"
  },
  {
   "id": "personal/risewell",
   "name": "RiseWell",
   "category": "Personal Care",
   "verdict": "good",
   "status": "verify",
   "product": "Toothpaste",
   "owner": "",
   "since": "",
   "note": "Independent",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-personal.html#risewell"
  },
  {
   "id": "personal/preserve",
   "name": "Preserve (Recycline)",
   "category": "Personal Care",
   "verdict": "good",
   "status": "sourced",
   "product": "Toothbrush, razor",
   "owner": "",
   "since": "",
   "note": "Founder Eric Hudson is still CEO; private, B Corp since 2012; pays a living wage; products from recycled #5 plastic",
   "source_url": "https://en.wikipedia.org/wiki/Preserve_(company)",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-personal.html#preserve"
  },
  {
   "id": "personal/brush-with-bamboo",
   "name": "Brush with Bamboo",
   "category": "Personal Care",
   "verdict": "good",
   "status": "verify",
   "product": "Toothbrush",
   "owner": "",
   "since": "",
   "note": "Independent, family",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-personal.html#brush-with-bamboo"
  },
  {
   "id": "personal/cocofloss",
   "name": "Cocofloss",
   "category": "Personal Care",
   "verdict": "good",
   "status": "verify",
   "product": "Floss",
   "owner": "",
   "since": "",
   "note": "Independent",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-personal.html#cocofloss"
  },
  {
   "id": "personal/leaf-shave",
   "name": "Leaf Shave",
   "category": "Personal Care",
   "verdict": "good",
   "status": "solid",
   "product": "Razor",
   "owner": "",
   "since": "",
   "note": "Run by its two founding engineers (Hahn, Simone); launched on Kickstarter; climate-neutral certified; no outside investors found",
   "source_url": "https://www.theday.com/?p=133929",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-personal.html#leaf-shave"
  },
  {
   "id": "personal/albatross",
   "name": "Albatross",
   "category": "Personal Care",
   "verdict": "good",
   "status": "verify",
   "product": "Razor",
   "owner": "",
   "since": "",
   "note": "Independent",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-personal.html#albatross"
  },
  {
   "id": "personal/badger-2",
   "name": "Badger",
   "category": "Personal Care",
   "verdict": "good",
   "status": "sourced",
   "product": "Sunscreen",
   "owner": "",
   "since": "",
   "note": "Family-owned, B Corp, NH benefit corporation, top pay capped at 5x the lowest-paid",
   "source_url": "https://www.badgerbalm.com/pages/who-we-are",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-personal.html#badger-2"
  },
  {
   "id": "personal/thinksport",
   "name": "Thinksport",
   "category": "Personal Care",
   "verdict": "good",
   "status": "verify",
   "product": "Sunscreen",
   "owner": "",
   "since": "",
   "note": "Independent",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-personal.html#thinksport"
  },
  {
   "id": "personal/raw-elements",
   "name": "Raw Elements",
   "category": "Personal Care",
   "verdict": "good",
   "status": "verify",
   "product": "Sunscreen",
   "owner": "",
   "since": "",
   "note": "Independent, family",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-personal.html#raw-elements"
  },
  {
   "id": "personal/stream2sea",
   "name": "Stream2Sea",
   "category": "Personal Care",
   "verdict": "good",
   "status": "verify",
   "product": "Sunscreen",
   "owner": "",
   "since": "",
   "note": "Independent",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-personal.html#stream2sea"
  },
  {
   "id": "personal/suntegrity",
   "name": "Suntegrity",
   "category": "Personal Care",
   "verdict": "good",
   "status": "verify",
   "product": "Sunscreen",
   "owner": "",
   "since": "",
   "note": "Independent",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-personal.html#suntegrity"
  },
  {
   "id": "personal/saalt",
   "name": "Saalt",
   "category": "Personal Care",
   "verdict": "good",
   "status": "solid",
   "product": "Period care",
   "owner": "",
   "since": "",
   "note": "Founder-owned (Hoeger family), self-funded through 2023, B Corp, made in USA. Was seeking a first outside round in 2023 — check if it closed",
   "source_url": "https://www.axios.com/pro/retail-deals/2023/08/03/menstrual-care-saalt-seed-round-investment",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-personal.html#saalt"
  },
  {
   "id": "personal/aunt-flow",
   "name": "Aunt Flow",
   "category": "Personal Care",
   "verdict": "good",
   "status": "verify",
   "product": "Period care",
   "owner": "",
   "since": "",
   "note": "Independent",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-personal.html#aunt-flow"
  },
  {
   "id": "personal/lola",
   "name": "Lola",
   "category": "Personal Care",
   "verdict": "good",
   "status": "verify",
   "product": "Period care",
   "owner": "",
   "since": "",
   "note": "Independent",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-personal.html#lola"
  },
  {
   "id": "personal/natracare",
   "name": "Natracare",
   "category": "Personal Care",
   "verdict": "good",
   "status": "verify",
   "product": "Period care",
   "owner": "",
   "since": "",
   "note": "Family-owned, UK",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-personal.html#natracare"
  },
  {
   "id": "personal/august",
   "name": "August",
   "category": "Personal Care",
   "verdict": "good",
   "status": "verify",
   "product": "Period care",
   "owner": "",
   "since": "",
   "note": "Independent",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-personal.html#august"
  },
  {
   "id": "personal/patch",
   "name": "Patch (Nutricare)",
   "category": "Personal Care",
   "verdict": "good",
   "status": "verify",
   "product": "Bandages",
   "owner": "",
   "since": "",
   "note": "Independent (Australia), B Corp",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-personal.html#patch"
  },
  {
   "id": "personal/eos",
   "name": "Eos",
   "category": "Personal Care",
   "verdict": "good",
   "status": "verify",
   "product": "Lip balm",
   "owner": "",
   "since": "",
   "note": "Independent, private",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-personal.html#eos"
  },
  {
   "id": "personal/carmex",
   "name": "Carmex (Carma Labs)",
   "category": "Personal Care",
   "verdict": "good",
   "status": "verify",
   "product": "Lip balm",
   "owner": "",
   "since": "",
   "note": "Family-owned since 1937",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-personal.html#carmex"
  },
  {
   "id": "personal/blistex",
   "name": "Blistex",
   "category": "Personal Care",
   "verdict": "good",
   "status": "verify",
   "product": "Lip balm",
   "owner": "",
   "since": "",
   "note": "Family-owned",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-personal.html#blistex"
  },
  {
   "id": "personal/burt-s-bees",
   "name": "Burt's Bees",
   "category": "Personal Care",
   "verdict": "lookalike",
   "status": "",
   "product": "",
   "owner": "Clorox",
   "since": "2007",
   "note": "",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-personal.html#burt-s-bees"
  },
  {
   "id": "personal/tom-s-of-maine",
   "name": "Tom's of Maine",
   "category": "Personal Care",
   "verdict": "lookalike",
   "status": "",
   "product": "",
   "owner": "Colgate-Palmolive",
   "since": "2006",
   "note": "",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-personal.html#tom-s-of-maine"
  },
  {
   "id": "personal/hello",
   "name": "Hello",
   "category": "Personal Care",
   "verdict": "lookalike",
   "status": "",
   "product": "",
   "owner": "Colgate-Palmolive",
   "since": "2020",
   "note": "",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-personal.html#hello"
  },
  {
   "id": "personal/native",
   "name": "Native",
   "category": "Personal Care",
   "verdict": "lookalike",
   "status": "",
   "product": "",
   "owner": "Procter & Gamble",
   "since": "2017",
   "note": "",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-personal.html#native"
  },
  {
   "id": "personal/schmidt-s",
   "name": "Schmidt's",
   "category": "Personal Care",
   "verdict": "lookalike",
   "status": "",
   "product": "",
   "owner": "Unilever",
   "since": "2017",
   "note": "",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-personal.html#schmidt-s"
  },
  {
   "id": "personal/dr-squatch",
   "name": "Dr. Squatch",
   "category": "Personal Care",
   "verdict": "lookalike",
   "status": "",
   "product": "",
   "owner": "Unilever (from private equity)",
   "since": "2025",
   "note": "",
   "source_url": "https://www.unileverusa.com/news/press-releases/2025/unilever-to-acquire-mens-personal-care-brand-dr-squatch/",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-personal.html#dr-squatch"
  },
  {
   "id": "personal/wild",
   "name": "Wild",
   "category": "Personal Care",
   "verdict": "lookalike",
   "status": "",
   "product": "",
   "owner": "Unilever",
   "since": "2025",
   "note": "",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-personal.html#wild"
  },
  {
   "id": "personal/dollar-shave-club",
   "name": "Dollar Shave Club",
   "category": "Personal Care",
   "verdict": "lookalike",
   "status": "",
   "product": "",
   "owner": "Nexus Capital, private equity (65%)",
   "since": "2023",
   "note": "",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-personal.html#dollar-shave-club"
  },
  {
   "id": "personal/billie",
   "name": "Billie",
   "category": "Personal Care",
   "verdict": "lookalike",
   "status": "",
   "product": "",
   "owner": "Edgewell",
   "since": "2021",
   "note": "",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-personal.html#billie"
  },
  {
   "id": "personal/bevel",
   "name": "Bevel",
   "category": "Personal Care",
   "verdict": "lookalike",
   "status": "",
   "product": "",
   "owner": "Procter & Gamble",
   "since": "2018",
   "note": "",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-personal.html#bevel"
  },
  {
   "id": "personal/thinx",
   "name": "Thinx",
   "category": "Personal Care",
   "verdict": "lookalike",
   "status": "",
   "product": "",
   "owner": "Kimberly-Clark",
   "since": "2022",
   "note": "",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-personal.html#thinx"
  },
  {
   "id": "personal/the-honey-pot",
   "name": "The Honey Pot",
   "category": "Personal Care",
   "verdict": "lookalike",
   "status": "",
   "product": "",
   "owner": "Compass Diversified (majority)",
   "since": "2024",
   "note": "",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-personal.html#the-honey-pot"
  },
  {
   "id": "personal/sheamoisture-nubian-heritage",
   "name": "SheaMoisture, Nubian Heritage",
   "category": "Personal Care",
   "verdict": "lookalike",
   "status": "",
   "product": "",
   "owner": "Unilever",
   "since": "2017",
   "note": "",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-personal.html#sheamoisture-nubian-heritage"
  },
  {
   "id": "personal/tatcha",
   "name": "Tatcha",
   "category": "Personal Care",
   "verdict": "lookalike",
   "status": "",
   "product": "",
   "owner": "Unilever",
   "since": "2019",
   "note": "",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-personal.html#tatcha"
  },
  {
   "id": "personal/paula-s-choice",
   "name": "Paula's Choice",
   "category": "Personal Care",
   "verdict": "lookalike",
   "status": "",
   "product": "",
   "owner": "Unilever",
   "since": "2021",
   "note": "",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-personal.html#paula-s-choice"
  },
  {
   "id": "personal/dermalogica-kate-somerville-hourglass",
   "name": "Dermalogica, Kate Somerville, Hourglass",
   "category": "Personal Care",
   "verdict": "lookalike",
   "status": "",
   "product": "",
   "owner": "Unilever",
   "since": "",
   "note": "",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-personal.html#dermalogica-kate-somerville-hourglass"
  },
  {
   "id": "personal/dove-vaseline-axe-suave",
   "name": "Dove, Vaseline, Axe, Suave",
   "category": "Personal Care",
   "verdict": "lookalike",
   "status": "",
   "product": "",
   "owner": "Unilever",
   "since": "",
   "note": "",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-personal.html#dove-vaseline-axe-suave"
  },
  {
   "id": "personal/youth-to-the-people",
   "name": "Youth to the People",
   "category": "Personal Care",
   "verdict": "lookalike",
   "status": "",
   "product": "",
   "owner": "L'Oréal",
   "since": "2021",
   "note": "",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-personal.html#youth-to-the-people"
  },
  {
   "id": "personal/cerave-la-roche-posay",
   "name": "CeraVe, La Roche-Posay",
   "category": "Personal Care",
   "verdict": "lookalike",
   "status": "",
   "product": "",
   "owner": "L'Oréal",
   "since": "",
   "note": "",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-personal.html#cerave-la-roche-posay"
  },
  {
   "id": "personal/drunk-elephant",
   "name": "Drunk Elephant",
   "category": "Personal Care",
   "verdict": "lookalike",
   "status": "",
   "product": "",
   "owner": "Shiseido",
   "since": "2019",
   "note": "",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-personal.html#drunk-elephant"
  },
  {
   "id": "personal/aveeno-neutrogena-lubriderm-ogx-band-aid-listerine",
   "name": "Aveeno, Neutrogena, Lubriderm, OGX, Band-Aid, Listerine",
   "category": "Personal Care",
   "verdict": "lookalike",
   "status": "",
   "product": "",
   "owner": "Kenvue (ex-Johnson & Johnson)",
   "since": "",
   "note": "",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-personal.html#aveeno-neutrogena-lubriderm-ogx-band-aid-listerine"
  },
  {
   "id": "personal/eucerin-nivea-coppertone",
   "name": "Eucerin, Nivea, Coppertone",
   "category": "Personal Care",
   "verdict": "lookalike",
   "status": "",
   "product": "",
   "owner": "Beiersdorf",
   "since": "",
   "note": "",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-personal.html#eucerin-nivea-coppertone"
  },
  {
   "id": "personal/cetaphil",
   "name": "Cetaphil",
   "category": "Personal Care",
   "verdict": "lookalike",
   "status": "",
   "product": "",
   "owner": "Galderma",
   "since": "",
   "note": "",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-personal.html#cetaphil"
  },
  {
   "id": "personal/olay-gillette-crest-secret-old-spice",
   "name": "Olay, Gillette, Crest, Secret, Old Spice",
   "category": "Personal Care",
   "verdict": "lookalike",
   "status": "",
   "product": "",
   "owner": "Procter & Gamble",
   "since": "",
   "note": "",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-personal.html#olay-gillette-crest-secret-old-spice"
  },
  {
   "id": "personal/avalon-organics-alba-botanica-jason",
   "name": "Avalon Organics, Alba Botanica, Jason",
   "category": "Personal Care",
   "verdict": "lookalike",
   "status": "",
   "product": "",
   "owner": "Hain Celestial",
   "since": "",
   "note": "",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-personal.html#avalon-organics-alba-botanica-jason"
  },
  {
   "id": "personal/sun-bum",
   "name": "Sun Bum",
   "category": "Personal Care",
   "verdict": "lookalike",
   "status": "",
   "product": "",
   "owner": "SC Johnson",
   "since": "2019",
   "note": "",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-personal.html#sun-bum"
  },
  {
   "id": "personal/banana-boat-hawaiian-tropic-schick",
   "name": "Banana Boat, Hawaiian Tropic, Schick",
   "category": "Personal Care",
   "verdict": "lookalike",
   "status": "",
   "product": "",
   "owner": "Edgewell",
   "since": "",
   "note": "",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-personal.html#banana-boat-hawaiian-tropic-schick"
  },
  {
   "id": "personal/supergoop",
   "name": "Supergoop",
   "category": "Personal Care",
   "verdict": "lookalike",
   "status": "",
   "product": "",
   "owner": "Blackstone (majority)",
   "since": "2021",
   "note": "",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-personal.html#supergoop"
  },
  {
   "id": "personal/chapstick",
   "name": "ChapStick",
   "category": "Personal Care",
   "verdict": "lookalike",
   "status": "",
   "product": "",
   "owner": "Suave Brands (Yellow Wood, private equity)",
   "since": "2024",
   "note": "",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-personal.html#chapstick"
  },
  {
   "id": "personal/softsoap-irish-spring",
   "name": "Softsoap, Irish Spring",
   "category": "Personal Care",
   "verdict": "lookalike",
   "status": "",
   "product": "",
   "owner": "Colgate-Palmolive",
   "since": "",
   "note": "",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-personal.html#softsoap-irish-spring"
  },
  {
   "id": "personal/dial",
   "name": "Dial",
   "category": "Personal Care",
   "verdict": "lookalike",
   "status": "",
   "product": "",
   "owner": "Henkel",
   "since": "",
   "note": "",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-personal.html#dial"
  },
  {
   "id": "personal/seventh-generation-period-care",
   "name": "Seventh Generation period care",
   "category": "Personal Care",
   "verdict": "lookalike",
   "status": "",
   "product": "",
   "owner": "Unilever",
   "since": "2016",
   "note": "",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-personal.html#seventh-generation-period-care"
  },
  {
   "id": "personal/rael",
   "name": "Rael",
   "category": "Personal Care",
   "verdict": "lookalike",
   "status": "",
   "product": "",
   "owner": "TowerBrook Capital (private equity, typically majority); Unilever Ventures is also an investor",
   "since": "2025",
   "note": "",
   "source_url": "https://www.beautyindependent.com/?p=195733",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-personal.html#rael"
  },
  {
   "id": "personal/ethique",
   "name": "Ethique",
   "category": "Personal Care",
   "verdict": "lookalike",
   "status": "",
   "product": "",
   "owner": "Bansk Group (private equity, 75%)",
   "since": "2020",
   "note": "",
   "source_url": "https://wikipedia.com/wiki/Ethique",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-personal.html#ethique"
  },
  {
   "id": "personal/boka",
   "name": "Boka",
   "category": "Personal Care",
   "verdict": "lookalike",
   "status": "",
   "product": "",
   "owner": "Essor (the BRANDED + Heyday roll-up; PE/VC-backed, brands across five aisles)",
   "since": "2022",
   "note": "",
   "source_url": "https://www.businesswire.com/news/home/20240905284458/en/BRANDED-Acquires-Heyday-To-Form-Essor-A-Digitally-Native-CPG-Platform-Elevating-Challenger-Brands-Into-Global-Icons",
   "last_verified": "2026-09-19",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-personal.html#boka"
  },
  {
   "id": "personal/osea",
   "name": "Osea",
   "category": "Personal Care",
   "verdict": "lookalike",
   "status": "",
   "product": "",
   "owner": "General Atlantic (PE/VC stake; investors hold board control, founder no longer CEO)",
   "since": "2025",
   "note": "",
   "source_url": "https://www.businesswire.com/news/home/20250916361059/en/OSEA-Malibu-Announces-Strategic-Growth-Investment-from-General-Atlantic",
   "last_verified": "2026-09-19",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-personal.html#osea"
  },
  {
   "id": "personal/pacifica",
   "name": "Pacifica",
   "category": "Personal Care",
   "verdict": "lookalike",
   "status": "",
   "product": "",
   "owner": "Brentwood Associates (PE/VC stake; investors hold board control, founder no longer CEO)",
   "since": "2022",
   "note": "",
   "source_url": "https://www.brentwood.com/our-portfolio/pacifica/",
   "last_verified": "2026-09-19",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-personal.html#pacifica"
  },
  {
   "id": "personal/harry-s",
   "name": "Harry's",
   "category": "Personal Care",
   "verdict": "on_the_fence",
   "status": "",
   "product": "",
   "owner": "",
   "since": "",
   "note": "Now part of Mammoth Brands — Harry's, Flamingo, Lume, Mando, Coterie. VC-backed, weighing IPO. More than one aisle by the rule. Your call.",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-personal.html#harry-s"
  },
  {
   "id": "personal/lume-mando-flamingo",
   "name": "Lume, Mando, Flamingo",
   "category": "Personal Care",
   "verdict": "on_the_fence",
   "status": "",
   "product": "",
   "owner": "",
   "since": "",
   "note": "Mammoth Brands — see Harry's.",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-personal.html#lume-mando-flamingo"
  },
  {
   "id": "personal/quip",
   "name": "Quip",
   "category": "Personal Care",
   "verdict": "on_the_fence",
   "status": "",
   "product": "",
   "owner": "",
   "since": "",
   "note": "Independent, VC-backed, single focus. Passes on the rule; not yet checked.",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-personal.html#quip"
  },
  {
   "id": "personal/public-goods",
   "name": "Public Goods",
   "category": "Personal Care",
   "verdict": "on_the_fence",
   "status": "",
   "product": "",
   "owner": "",
   "since": "",
   "note": "Independent, but sells across every aisle. Doesn't fit the rule cleanly.",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-personal.html#public-goods"
  },
  {
   "id": "personal/ursa-major",
   "name": "Ursa Major",
   "category": "Personal Care",
   "verdict": "on_the_fence",
   "status": "",
   "product": "",
   "owner": "",
   "since": "",
   "note": "Fenwick Brands (private equity) took a minority stake in 2019; founders still run it.",
   "source_url": "https://www.prnewswire.com/news-releases/ursa-major-raises-growth-equity-round-led-by-fenwick-brands-300927790.html",
   "last_verified": "2026-09-19",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-personal.html#ursa-major"
  },
  {
   "id": "pantry/king-arthur",
   "name": "King Arthur",
   "category": "Pantry Staples",
   "verdict": "good",
   "status": "sourced",
   "product": "Flour, baking",
   "owner": "",
   "since": "",
   "note": "100% employee-owned, B Corp",
   "source_url": "https://usca.bcorporation.net/bcorp-resource/esop-case-study-king-arthur-baking/",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-pantry.html#king-arthur"
  },
  {
   "id": "pantry/bob-s-red-mill",
   "name": "Bob's Red Mill",
   "category": "Pantry Staples",
   "verdict": "good",
   "status": "sourced",
   "product": "Flour, oats, grains",
   "owner": "",
   "since": "",
   "note": "Employee-owned (ESOP) since 2010; 700+ employee-owners",
   "source_url": "https://bobsredmill.com/employee-owned",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-pantry.html#bob-s-red-mill"
  },
  {
   "id": "pantry/anson-mills",
   "name": "Anson Mills",
   "category": "Pantry Staples",
   "verdict": "good",
   "status": "verify",
   "product": "Flour, grains",
   "owner": "",
   "since": "",
   "note": "Independent, heritage grains",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-pantry.html#anson-mills"
  },
  {
   "id": "pantry/central-milling",
   "name": "Central Milling",
   "category": "Pantry Staples",
   "verdict": "good",
   "status": "verify",
   "product": "Flour",
   "owner": "",
   "since": "",
   "note": "Family-owned, Utah",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-pantry.html#central-milling"
  },
  {
   "id": "pantry/nielsen-massey",
   "name": "Nielsen-Massey",
   "category": "Pantry Staples",
   "verdict": "good",
   "status": "verify",
   "product": "Vanilla",
   "owner": "",
   "since": "",
   "note": "Family-owned",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-pantry.html#nielsen-massey"
  },
  {
   "id": "pantry/singing-dog",
   "name": "Singing Dog",
   "category": "Pantry Staples",
   "verdict": "good",
   "status": "verify",
   "product": "Vanilla",
   "owner": "",
   "since": "",
   "note": "Independent, fair trade",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-pantry.html#singing-dog"
  },
  {
   "id": "pantry/rodelle",
   "name": "Rodelle",
   "category": "Pantry Staples",
   "verdict": "good",
   "status": "verify",
   "product": "Vanilla, extracts",
   "owner": "",
   "since": "",
   "note": "Independent, Colorado",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-pantry.html#rodelle"
  },
  {
   "id": "pantry/lundberg-family-farms",
   "name": "Lundberg Family Farms",
   "category": "Pantry Staples",
   "verdict": "good",
   "status": "sourced",
   "product": "Rice",
   "owner": "",
   "since": "",
   "note": "Fourth-generation family-owned since 1937",
   "source_url": "https://en.wikipedia.org/wiki/Lundberg_Family_Farms",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-pantry.html#lundberg-family-farms"
  },
  {
   "id": "pantry/lotus-foods",
   "name": "Lotus Foods",
   "category": "Pantry Staples",
   "verdict": "good",
   "status": "verify",
   "product": "Rice",
   "owner": "",
   "since": "",
   "note": "Independent, B Corp",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-pantry.html#lotus-foods"
  },
  {
   "id": "pantry/nature-s-path",
   "name": "Nature's Path",
   "category": "Pantry Staples",
   "verdict": "good",
   "status": "sourced",
   "product": "Cereal, granola",
   "owner": "",
   "since": "",
   "note": "Family-owned, third generation running it; largest independent organic cereal maker",
   "source_url": "https://www.foodbusinessnews.net/articles/24199-arjan-stephens-named-president-of-natures-path",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-pantry.html#nature-s-path"
  },
  {
   "id": "pantry/one-degree-organic",
   "name": "One Degree Organic (Riverside)",
   "category": "Pantry Staples",
   "verdict": "good",
   "status": "verify",
   "product": "Cereal",
   "owner": "",
   "since": "",
   "note": "Family-owned, Canada",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-pantry.html#one-degree-organic"
  },
  {
   "id": "pantry/seven-sundays",
   "name": "Seven Sundays",
   "category": "Pantry Staples",
   "verdict": "good",
   "status": "verify",
   "product": "Cereal",
   "owner": "",
   "since": "",
   "note": "Independent",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-pantry.html#seven-sundays"
  },
  {
   "id": "pantry/food-for-life",
   "name": "Food for Life (Ezekiel)",
   "category": "Pantry Staples",
   "verdict": "good",
   "status": "verify",
   "product": "Sprouted bread, cereal",
   "owner": "",
   "since": "",
   "note": "Family-owned",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-pantry.html#food-for-life"
  },
  {
   "id": "pantry/jovial-bionaturae",
   "name": "Jovial / Bionaturae",
   "category": "Pantry Staples",
   "verdict": "good",
   "status": "verify",
   "product": "Pasta",
   "owner": "",
   "since": "",
   "note": "Family-owned",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-pantry.html#jovial-bionaturae"
  },
  {
   "id": "pantry/tinkyada",
   "name": "Tinkyada",
   "category": "Pantry Staples",
   "verdict": "good",
   "status": "verify",
   "product": "Pasta",
   "owner": "",
   "since": "",
   "note": "Independent",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-pantry.html#tinkyada"
  },
  {
   "id": "pantry/banza",
   "name": "Banza",
   "category": "Pantry Staples",
   "verdict": "good",
   "status": "solid",
   "product": "Pasta",
   "owner": "",
   "since": "",
   "note": "Founder-led (Rudolph brothers); venture and growth-equity backed (Prelude Growth Partners, Enlightened Hospitality Investments). No sale",
   "source_url": "https://www.foodnavigator-usa.com/Article/2019/11/12/Chickpea-fueled-pasta-brand-Banza-raises-20m-plans-move-into-foodservice",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-pantry.html#banza"
  },
  {
   "id": "pantry/de-cecco",
   "name": "De Cecco",
   "category": "Pantry Staples",
   "verdict": "good",
   "status": "verify",
   "product": "Pasta",
   "owner": "",
   "since": "",
   "note": "Family-owned (Italy), pasta only",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-pantry.html#de-cecco"
  },
  {
   "id": "pantry/sfoglini",
   "name": "Sfoglini",
   "category": "Pantry Staples",
   "verdict": "good",
   "status": "verify",
   "product": "Pasta",
   "owner": "",
   "since": "",
   "note": "Independent, US-grown grain",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-pantry.html#sfoglini"
  },
  {
   "id": "pantry/rummo",
   "name": "Rummo",
   "category": "Pantry Staples",
   "verdict": "good",
   "status": "verify",
   "product": "Pasta",
   "owner": "",
   "since": "",
   "note": "Family-owned (Italy)",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-pantry.html#rummo"
  },
  {
   "id": "pantry/rustichella-d-abruzzo",
   "name": "Rustichella d'Abruzzo",
   "category": "Pantry Staples",
   "verdict": "good",
   "status": "verify",
   "product": "Pasta",
   "owner": "",
   "since": "",
   "note": "Family-owned (Italy)",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-pantry.html#rustichella-d-abruzzo"
  },
  {
   "id": "pantry/rancho-gordo",
   "name": "Rancho Gordo",
   "category": "Pantry Staples",
   "verdict": "good",
   "status": "sourced",
   "product": "Beans",
   "owner": "",
   "since": "",
   "note": "Founder Steve Sando owns it outright; no investors",
   "source_url": "https://www.altaonline.com/a63904280/steve-sando-rancho-gordo-bean-empire/",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-pantry.html#rancho-gordo"
  },
  {
   "id": "pantry/bush-s",
   "name": "Bush's",
   "category": "Pantry Staples",
   "verdict": "good",
   "status": "solid",
   "product": "Canned beans",
   "owner": "",
   "since": "",
   "note": "Bush Brothers, family-owned, single focus",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-pantry.html#bush-s"
  },
  {
   "id": "pantry/bianco-dinapoli",
   "name": "Bianco DiNapoli",
   "category": "Pantry Staples",
   "verdict": "good",
   "status": "verify",
   "product": "Canned tomatoes",
   "owner": "",
   "since": "",
   "note": "Independent, California",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-pantry.html#bianco-dinapoli"
  },
  {
   "id": "pantry/cento",
   "name": "Cento",
   "category": "Pantry Staples",
   "verdict": "good",
   "status": "verify",
   "product": "Canned tomatoes, Italian",
   "owner": "",
   "since": "",
   "note": "Family-owned, New Jersey",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-pantry.html#cento"
  },
  {
   "id": "pantry/brightland",
   "name": "Brightland",
   "category": "Pantry Staples",
   "verdict": "good",
   "status": "verify",
   "product": "Olive oil",
   "owner": "",
   "since": "",
   "note": "Independent",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-pantry.html#brightland"
  },
  {
   "id": "pantry/colavita",
   "name": "Colavita",
   "category": "Pantry Staples",
   "verdict": "good",
   "status": "verify",
   "product": "Olive oil",
   "owner": "",
   "since": "",
   "note": "Family-owned (Italy)",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-pantry.html#colavita"
  },
  {
   "id": "pantry/pompeian",
   "name": "Pompeian",
   "category": "Pantry Staples",
   "verdict": "good",
   "status": "verify",
   "product": "Olive oil",
   "owner": "",
   "since": "",
   "note": "Owned by growers' cooperative",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-pantry.html#pompeian"
  },
  {
   "id": "pantry/la-tourangelle",
   "name": "La Tourangelle",
   "category": "Pantry Staples",
   "verdict": "good",
   "status": "verify",
   "product": "Nut oils",
   "owner": "",
   "since": "",
   "note": "Family-owned, California",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-pantry.html#la-tourangelle"
  },
  {
   "id": "pantry/once-again",
   "name": "Once Again",
   "category": "Pantry Staples",
   "verdict": "good",
   "status": "sourced",
   "product": "Nut butter",
   "owner": "",
   "since": "",
   "note": "100% employee-owned (ESOP), one person one vote; 86 employee-owners",
   "source_url": "https://www.streetinsider.com/PRNewswire/Once+Again+is+Proudly+Employee+Owned+for+Nearly+50+Years/23812548.html",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-pantry.html#once-again"
  },
  {
   "id": "pantry/crazy-richard-s",
   "name": "Crazy Richard's",
   "category": "Pantry Staples",
   "verdict": "good",
   "status": "verify",
   "product": "Peanut butter",
   "owner": "",
   "since": "",
   "note": "Family-owned",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-pantry.html#crazy-richard-s"
  },
  {
   "id": "pantry/teddie",
   "name": "Teddie (Leavitt Corp)",
   "category": "Pantry Staples",
   "verdict": "good",
   "status": "verify",
   "product": "Peanut butter",
   "owner": "",
   "since": "",
   "note": "Family-owned, Massachusetts",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-pantry.html#teddie"
  },
  {
   "id": "pantry/wild-friends",
   "name": "Wild Friends",
   "category": "Pantry Staples",
   "verdict": "good",
   "status": "verify",
   "product": "Nut butter",
   "owner": "",
   "since": "",
   "note": "Independent",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-pantry.html#wild-friends"
  },
  {
   "id": "pantry/georgia-grinders",
   "name": "Georgia Grinders",
   "category": "Pantry Staples",
   "verdict": "good",
   "status": "verify",
   "product": "Nut butter",
   "owner": "",
   "since": "",
   "note": "Independent",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-pantry.html#georgia-grinders"
  },
  {
   "id": "pantry/barney-butter",
   "name": "Barney Butter",
   "category": "Pantry Staples",
   "verdict": "good",
   "status": "verify",
   "product": "Almond butter",
   "owner": "",
   "since": "",
   "note": "Independent",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-pantry.html#barney-butter"
  },
  {
   "id": "pantry/nuttzo",
   "name": "Nuttzo",
   "category": "Pantry Staples",
   "verdict": "good",
   "status": "verify",
   "product": "Nut butter",
   "owner": "",
   "since": "",
   "note": "Independent",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-pantry.html#nuttzo"
  },
  {
   "id": "pantry/alvarado-street-bakery",
   "name": "Alvarado Street Bakery",
   "category": "Pantry Staples",
   "verdict": "good",
   "status": "verify",
   "product": "Bread",
   "owner": "",
   "since": "",
   "note": "Worker-owned co-op",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-pantry.html#alvarado-street-bakery"
  },
  {
   "id": "pantry/bread-alone",
   "name": "Bread Alone",
   "category": "Pantry Staples",
   "verdict": "good",
   "status": "verify",
   "product": "Bread",
   "owner": "",
   "since": "",
   "note": "Employee-owned, New York",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-pantry.html#bread-alone"
  },
  {
   "id": "pantry/bonafide-provisions",
   "name": "Bonafide Provisions",
   "category": "Pantry Staples",
   "verdict": "good",
   "status": "verify",
   "product": "Broth",
   "owner": "",
   "since": "",
   "note": "Independent",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-pantry.html#bonafide-provisions"
  },
  {
   "id": "pantry/bar-harbor",
   "name": "Bar Harbor",
   "category": "Pantry Staples",
   "verdict": "good",
   "status": "verify",
   "product": "Chowder, soup",
   "owner": "",
   "since": "",
   "note": "Family-owned, Maine",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-pantry.html#bar-harbor"
  },
  {
   "id": "pantry/better-than-bouillon",
   "name": "Better Than Bouillon (Summit Hill)",
   "category": "Pantry Staples",
   "verdict": "good",
   "status": "verify",
   "product": "Bouillon",
   "owner": "",
   "since": "",
   "note": "Privately held",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-pantry.html#better-than-bouillon"
  },
  {
   "id": "pantry/frontier-co-op-simply-organic",
   "name": "Frontier Co-op / Simply Organic",
   "category": "Pantry Staples",
   "verdict": "good",
   "status": "sourced",
   "product": "Spices",
   "owner": "",
   "since": "",
   "note": "Member-owned co-op, 50,000+ member-owners; also makes Simply Organic and Aura Cacia",
   "source_url": "https://info.frontiercoop.com/",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-pantry.html#frontier-co-op-simply-organic"
  },
  {
   "id": "pantry/penzeys",
   "name": "Penzeys",
   "category": "Pantry Staples",
   "verdict": "good",
   "status": "sourced",
   "product": "Spices",
   "owner": "",
   "since": "",
   "note": "Private, owned by Bill Penzey Jr.; family spice business since 1957",
   "source_url": "https://en.wikipedia.org/wiki/Penzeys_Spices",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-pantry.html#penzeys"
  },
  {
   "id": "pantry/burlap-and-barrel",
   "name": "Burlap & Barrel",
   "category": "Pantry Staples",
   "verdict": "good",
   "status": "sourced",
   "product": "Spices",
   "owner": "",
   "since": "",
   "note": "Founders Frisch and Zohar are co-CEOs and owners; public benefit corporation; only accelerator money, no VC or PE",
   "source_url": "https://en.wikipedia.org/wiki/Burlap_%26_Barrel",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-pantry.html#burlap-and-barrel"
  },
  {
   "id": "pantry/diaspora-co",
   "name": "Diaspora Co.",
   "category": "Pantry Staples",
   "verdict": "good",
   "status": "sourced",
   "product": "Spices",
   "owner": "",
   "since": "",
   "note": "Founder-owned (Sana Javeri Kadri); bootstrapped five years, then raised from 75 angels to avoid VC; 35% of equity set aside for farmers and employees",
   "source_url": "https://fortune.com/2025/07/07/diaspora-co-spices-female-founder-angel-investors",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-pantry.html#diaspora-co"
  },
  {
   "id": "pantry/spicewalla",
   "name": "Spicewalla",
   "category": "Pantry Staples",
   "verdict": "good",
   "status": "verify",
   "product": "Spices",
   "owner": "",
   "since": "",
   "note": "Independent, North Carolina",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-pantry.html#spicewalla"
  },
  {
   "id": "pantry/redmond-real-salt",
   "name": "Redmond Real Salt",
   "category": "Pantry Staples",
   "verdict": "good",
   "status": "verify",
   "product": "Salt",
   "owner": "",
   "since": "",
   "note": "Employee-owned",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-pantry.html#redmond-real-salt"
  },
  {
   "id": "pantry/jacobsen-salt",
   "name": "Jacobsen Salt",
   "category": "Pantry Staples",
   "verdict": "good",
   "status": "verify",
   "product": "Salt",
   "owner": "",
   "since": "",
   "note": "Independent, Oregon",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-pantry.html#jacobsen-salt"
  },
  {
   "id": "pantry/maldon",
   "name": "Maldon",
   "category": "Pantry Staples",
   "verdict": "good",
   "status": "verify",
   "product": "Salt",
   "owner": "",
   "since": "",
   "note": "Family-owned (Osborne), UK",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-pantry.html#maldon"
  },
  {
   "id": "pantry/celtic-sea-salt",
   "name": "Celtic Sea Salt (Selina Naturally)",
   "category": "Pantry Staples",
   "verdict": "good",
   "status": "verify",
   "product": "Salt",
   "owner": "",
   "since": "",
   "note": "Family-owned",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-pantry.html#celtic-sea-salt"
  },
  {
   "id": "pantry/beekeeper-s-naturals",
   "name": "Beekeeper's Naturals",
   "category": "Pantry Staples",
   "verdict": "good",
   "status": "verify",
   "product": "Honey",
   "owner": "",
   "since": "",
   "note": "Independent",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-pantry.html#beekeeper-s-naturals"
  },
  {
   "id": "pantry/nature-nate-s",
   "name": "Nature Nate's",
   "category": "Pantry Staples",
   "verdict": "good",
   "status": "verify",
   "product": "Honey",
   "owner": "",
   "since": "",
   "note": "Privately held",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-pantry.html#nature-nate-s"
  },
  {
   "id": "pantry/wedderspoon",
   "name": "Wedderspoon",
   "category": "Pantry Staples",
   "verdict": "good",
   "status": "verify",
   "product": "Honey",
   "owner": "",
   "since": "",
   "note": "Independent",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-pantry.html#wedderspoon"
  },
  {
   "id": "pantry/coombs-family-farms",
   "name": "Coombs Family Farms",
   "category": "Pantry Staples",
   "verdict": "good",
   "status": "verify",
   "product": "Maple syrup",
   "owner": "",
   "since": "",
   "note": "Family-owned, Vermont",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-pantry.html#coombs-family-farms"
  },
  {
   "id": "pantry/butternut-mountain-farm",
   "name": "Butternut Mountain Farm",
   "category": "Pantry Staples",
   "verdict": "good",
   "status": "verify",
   "product": "Maple syrup",
   "owner": "",
   "since": "",
   "note": "Family-owned, Vermont",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-pantry.html#butternut-mountain-farm"
  },
  {
   "id": "pantry/crown-maple",
   "name": "Crown Maple (Madava Farms)",
   "category": "Pantry Staples",
   "verdict": "good",
   "status": "verify",
   "product": "Maple syrup",
   "owner": "",
   "since": "",
   "note": "Privately held, New York",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-pantry.html#crown-maple"
  },
  {
   "id": "pantry/lakanto",
   "name": "Lakanto",
   "category": "Pantry Staples",
   "verdict": "good",
   "status": "verify",
   "product": "Sweetener",
   "owner": "",
   "since": "",
   "note": "Independent",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-pantry.html#lakanto"
  },
  {
   "id": "pantry/tabasco",
   "name": "Tabasco (McIlhenny)",
   "category": "Pantry Staples",
   "verdict": "good",
   "status": "solid",
   "product": "Hot sauce",
   "owner": "",
   "since": "",
   "note": "Family-owned since 1868",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-pantry.html#tabasco"
  },
  {
   "id": "pantry/huy-fong",
   "name": "Huy Fong (Sriracha)",
   "category": "Pantry Staples",
   "verdict": "good",
   "status": "verify",
   "product": "Hot sauce",
   "owner": "",
   "since": "",
   "note": "Family-owned",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-pantry.html#huy-fong"
  },
  {
   "id": "pantry/yellowbird",
   "name": "Yellowbird",
   "category": "Pantry Staples",
   "verdict": "good",
   "status": "verify",
   "product": "Hot sauce",
   "owner": "",
   "since": "",
   "note": "Independent, Austin",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-pantry.html#yellowbird"
  },
  {
   "id": "pantry/secret-aardvark",
   "name": "Secret Aardvark",
   "category": "Pantry Staples",
   "verdict": "good",
   "status": "verify",
   "product": "Hot sauce",
   "owner": "",
   "since": "",
   "note": "Independent, Portland",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-pantry.html#secret-aardvark"
  },
  {
   "id": "pantry/mike-s-hot-honey",
   "name": "Mike's Hot Honey",
   "category": "Pantry Staples",
   "verdict": "good",
   "status": "verify",
   "product": "Hot honey",
   "owner": "",
   "since": "",
   "note": "Private; founder Mike Kurtz still involved, CEO is not the founder. PitchBook lists it as PE-growth-backed on about $9M raised. Confirm founder control",
   "source_url": "https://pitchbook.com/profiles/company/187637-32",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-pantry.html#mike-s-hot-honey"
  },
  {
   "id": "pantry/newman-s-own",
   "name": "Newman's Own",
   "category": "Pantry Staples",
   "verdict": "good",
   "status": "sourced",
   "product": "Dressing, sauces, snacks",
   "owner": "",
   "since": "",
   "note": "Owned entirely by Newman's Own Foundation; 100% of profits to charity; independent board",
   "source_url": "https://www.foodmanufacturing.com/consumer-trends/news/22931446/newmans-own-invites-more-companies-to-donate-100-of-profits-to-charities",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-pantry.html#newman-s-own"
  },
  {
   "id": "pantry/bonne-maman",
   "name": "Bonne Maman",
   "category": "Pantry Staples",
   "verdict": "good",
   "status": "solid",
   "product": "Jam",
   "owner": "",
   "since": "",
   "note": "Andros family (France)",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-pantry.html#bonne-maman"
  },
  {
   "id": "pantry/crofter-s",
   "name": "Crofter's",
   "category": "Pantry Staples",
   "verdict": "good",
   "status": "verify",
   "product": "Jam",
   "owner": "",
   "since": "",
   "note": "Family-owned, Canada",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-pantry.html#crofter-s"
  },
  {
   "id": "pantry/fischer-and-wieser",
   "name": "Fischer & Wieser",
   "category": "Pantry Staples",
   "verdict": "good",
   "status": "verify",
   "product": "Jam, sauces",
   "owner": "",
   "since": "",
   "note": "Family-owned, Texas",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-pantry.html#fischer-and-wieser"
  },
  {
   "id": "pantry/woeber-s",
   "name": "Woeber's",
   "category": "Pantry Staples",
   "verdict": "good",
   "status": "verify",
   "product": "Mustard",
   "owner": "",
   "since": "",
   "note": "Family-owned, Ohio",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-pantry.html#woeber-s"
  },
  {
   "id": "pantry/equal-exchange",
   "name": "Equal Exchange",
   "category": "Pantry Staples",
   "verdict": "good",
   "status": "sourced",
   "product": "Chocolate",
   "owner": "",
   "since": "",
   "note": "Worker-owned co-op, fair trade",
   "source_url": "https://www.info.equalexchange.coop/events/2026-summit",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-pantry.html#equal-exchange"
  },
  {
   "id": "pantry/taza",
   "name": "Taza",
   "category": "Pantry Staples",
   "verdict": "good",
   "status": "solid",
   "product": "Chocolate",
   "owner": "",
   "since": "",
   "note": "Private; founders Alex Whitmore and Kathleen Fulton still run it. Pioneered third-party certified Direct Trade cacao",
   "source_url": "https://en.wikipedia.org/wiki/Taza_Chocolate",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-pantry.html#taza"
  },
  {
   "id": "pantry/made-good",
   "name": "Made Good (Riverside)",
   "category": "Pantry Staples",
   "verdict": "good",
   "status": "verify",
   "product": "Snacks",
   "owner": "",
   "since": "",
   "note": "Family-owned, Canada",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-pantry.html#made-good"
  },
  {
   "id": "pantry/barnana",
   "name": "Barnana",
   "category": "Pantry Staples",
   "verdict": "good",
   "status": "verify",
   "product": "Snacks",
   "owner": "",
   "since": "",
   "note": "Independent",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-pantry.html#barnana"
  },
  {
   "id": "pantry/jackson-s",
   "name": "Jackson's",
   "category": "Pantry Staples",
   "verdict": "good",
   "status": "verify",
   "product": "Snacks",
   "owner": "",
   "since": "",
   "note": "Independent",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-pantry.html#jackson-s"
  },
  {
   "id": "pantry/pipcorn",
   "name": "Pipcorn",
   "category": "Pantry Staples",
   "verdict": "good",
   "status": "verify",
   "product": "Snacks",
   "owner": "",
   "since": "",
   "note": "Independent, family",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-pantry.html#pipcorn"
  },
  {
   "id": "pantry/lundberg",
   "name": "Lundberg",
   "category": "Pantry Staples",
   "verdict": "good",
   "status": "solid",
   "product": "Rice cakes",
   "owner": "",
   "since": "",
   "note": "See rice",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-pantry.html#lundberg"
  },
  {
   "id": "pantry/annie-s",
   "name": "Annie's",
   "category": "Pantry Staples",
   "verdict": "lookalike",
   "status": "",
   "product": "",
   "owner": "General Mills",
   "since": "2014",
   "note": "",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-pantry.html#annie-s"
  },
  {
   "id": "pantry/cascadian-farm",
   "name": "Cascadian Farm",
   "category": "Pantry Staples",
   "verdict": "lookalike",
   "status": "",
   "product": "",
   "owner": "General Mills",
   "since": "",
   "note": "",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-pantry.html#cascadian-farm"
  },
  {
   "id": "pantry/muir-glen",
   "name": "Muir Glen",
   "category": "Pantry Staples",
   "verdict": "lookalike",
   "status": "",
   "product": "",
   "owner": "General Mills",
   "since": "",
   "note": "",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-pantry.html#muir-glen"
  },
  {
   "id": "pantry/larabar",
   "name": "Larabar",
   "category": "Pantry Staples",
   "verdict": "lookalike",
   "status": "",
   "product": "",
   "owner": "General Mills",
   "since": "",
   "note": "",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-pantry.html#larabar"
  },
  {
   "id": "pantry/kashi-bear-naked",
   "name": "Kashi, Bear Naked",
   "category": "Pantry Staples",
   "verdict": "lookalike",
   "status": "",
   "product": "",
   "owner": "Ferrero (via WK Kellogg)",
   "since": "2025",
   "note": "",
   "source_url": "https://www.foodnavigator.com/Article/2025/11/19/big-food-ma-trends-nestle-mars-unilever-and-kraft-heinz-drive-2026-industry-shake-up/",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-pantry.html#kashi-bear-naked"
  },
  {
   "id": "pantry/purely-elizabeth",
   "name": "Purely Elizabeth",
   "category": "Pantry Staples",
   "verdict": "lookalike",
   "status": "",
   "product": "",
   "owner": "Ferrero (announced Aug 2026, $850M; previously backed by General Mills' venture arm and two PE firms)",
   "since": "2026",
   "note": "",
   "source_url": "https://www.foodbusinessnews.net/articles/30853-ferrero-group-acquiring-another-cereal-company",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-pantry.html#purely-elizabeth"
  },
  {
   "id": "pantry/rxbar-pringles-cheez-it-eggo-pop-tarts-morningstar",
   "name": "RXBAR, Pringles, Cheez-It, Eggo, Pop-Tarts, MorningStar",
   "category": "Pantry Staples",
   "verdict": "lookalike",
   "status": "",
   "product": "",
   "owner": "Mars (via Kellanova)",
   "since": "2025",
   "note": "",
   "source_url": "https://www.foodnavigator.com/Article/2026/01/02/big-food-ma-nestle-mars-barry-callebaut-kraft-heinz-and-more/",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-pantry.html#rxbar-pringles-cheez-it-eggo-pop-tarts-morningstar"
  },
  {
   "id": "pantry/clif-bar",
   "name": "Clif Bar",
   "category": "Pantry Staples",
   "verdict": "lookalike",
   "status": "",
   "product": "",
   "owner": "Mondelez",
   "since": "2022",
   "note": "",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-pantry.html#clif-bar"
  },
  {
   "id": "pantry/perfect-bar",
   "name": "Perfect Bar",
   "category": "Pantry Staples",
   "verdict": "lookalike",
   "status": "",
   "product": "",
   "owner": "Mondelez",
   "since": "2019",
   "note": "",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-pantry.html#perfect-bar"
  },
  {
   "id": "pantry/hu",
   "name": "Hu",
   "category": "Pantry Staples",
   "verdict": "lookalike",
   "status": "",
   "product": "",
   "owner": "Mondelez",
   "since": "2021",
   "note": "",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-pantry.html#hu"
  },
  {
   "id": "pantry/tate-s",
   "name": "Tate's",
   "category": "Pantry Staples",
   "verdict": "lookalike",
   "status": "",
   "product": "",
   "owner": "Mondelez",
   "since": "2018",
   "note": "",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-pantry.html#tate-s"
  },
  {
   "id": "pantry/enjoy-life",
   "name": "Enjoy Life",
   "category": "Pantry Staples",
   "verdict": "lookalike",
   "status": "",
   "product": "",
   "owner": "Mondelez",
   "since": "2015",
   "note": "",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-pantry.html#enjoy-life"
  },
  {
   "id": "pantry/green-and-black-s",
   "name": "Green & Black's",
   "category": "Pantry Staples",
   "verdict": "lookalike",
   "status": "",
   "product": "",
   "owner": "Mondelez",
   "since": "",
   "note": "",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-pantry.html#green-and-black-s"
  },
  {
   "id": "pantry/kind",
   "name": "Kind",
   "category": "Pantry Staples",
   "verdict": "lookalike",
   "status": "",
   "product": "",
   "owner": "Mars",
   "since": "2020",
   "note": "",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-pantry.html#kind"
  },
  {
   "id": "pantry/dagoba",
   "name": "Dagoba",
   "category": "Pantry Staples",
   "verdict": "lookalike",
   "status": "",
   "product": "",
   "owner": "Hershey",
   "since": "",
   "note": "",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-pantry.html#dagoba"
  },
  {
   "id": "pantry/skinnypop",
   "name": "SkinnyPop",
   "category": "Pantry Staples",
   "verdict": "lookalike",
   "status": "",
   "product": "",
   "owner": "Hershey",
   "since": "2017",
   "note": "",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-pantry.html#skinnypop"
  },
  {
   "id": "pantry/justin-s",
   "name": "Justin's",
   "category": "Pantry Staples",
   "verdict": "lookalike",
   "status": "",
   "product": "",
   "owner": "Hormel",
   "since": "2016",
   "note": "",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-pantry.html#justin-s"
  },
  {
   "id": "pantry/skippy",
   "name": "Skippy",
   "category": "Pantry Staples",
   "verdict": "lookalike",
   "status": "",
   "product": "",
   "owner": "Hormel",
   "since": "",
   "note": "",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-pantry.html#skippy"
  },
  {
   "id": "pantry/applegate",
   "name": "Applegate",
   "category": "Pantry Staples",
   "verdict": "lookalike",
   "status": "",
   "product": "",
   "owner": "Hormel",
   "since": "2015",
   "note": "",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-pantry.html#applegate"
  },
  {
   "id": "pantry/pacific-foods",
   "name": "Pacific Foods",
   "category": "Pantry Staples",
   "verdict": "lookalike",
   "status": "",
   "product": "",
   "owner": "Campbell",
   "since": "2017",
   "note": "",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-pantry.html#pacific-foods"
  },
  {
   "id": "pantry/rao-s",
   "name": "Rao's",
   "category": "Pantry Staples",
   "verdict": "lookalike",
   "status": "",
   "product": "",
   "owner": "Campbell",
   "since": "2023",
   "note": "",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-pantry.html#rao-s"
  },
  {
   "id": "pantry/late-july-kettle-brand-cape-cod-snyder-s",
   "name": "Late July, Kettle Brand, Cape Cod, Snyder's",
   "category": "Pantry Staples",
   "verdict": "lookalike",
   "status": "",
   "product": "",
   "owner": "Campbell",
   "since": "2018",
   "note": "",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-pantry.html#late-july-kettle-brand-cape-cod-snyder-s"
  },
  {
   "id": "pantry/prego-swanson-pepperidge-farm",
   "name": "Prego, Swanson, Pepperidge Farm",
   "category": "Pantry Staples",
   "verdict": "lookalike",
   "status": "",
   "product": "",
   "owner": "Campbell",
   "since": "",
   "note": "",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-pantry.html#prego-swanson-pepperidge-farm"
  },
  {
   "id": "pantry/imagine-earth-s-best-celestial-seasonings-garden-of-eatin-terra-arrowhead-mills-spectrum-maranatha-westbrae",
   "name": "Imagine, Earth's Best, Celestial Seasonings, Garden of Eatin', Terra, Arrowhead Mills, Spectrum, MaraNatha, Westbrae",
   "category": "Pantry Staples",
   "verdict": "lookalike",
   "status": "",
   "product": "",
   "owner": "Hain Celestial",
   "since": "",
   "note": "",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-pantry.html#imagine-earth-s-best-celestial-seasonings-garden-of-eatin-terra-arrowhead-mills-spectrum-maranatha-westbrae"
  },
  {
   "id": "pantry/dave-s-killer-bread",
   "name": "Dave's Killer Bread",
   "category": "Pantry Staples",
   "verdict": "lookalike",
   "status": "",
   "product": "",
   "owner": "Flowers Foods",
   "since": "2015",
   "note": "",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-pantry.html#dave-s-killer-bread"
  },
  {
   "id": "pantry/simple-mills",
   "name": "Simple Mills",
   "category": "Pantry Staples",
   "verdict": "lookalike",
   "status": "",
   "product": "",
   "owner": "Flowers Foods",
   "since": "2025",
   "note": "",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-pantry.html#simple-mills"
  },
  {
   "id": "pantry/nature-s-own-wonder-canyon-bakehouse",
   "name": "Nature's Own, Wonder, Canyon Bakehouse",
   "category": "Pantry Staples",
   "verdict": "lookalike",
   "status": "",
   "product": "",
   "owner": "Flowers Foods",
   "since": "",
   "note": "",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-pantry.html#nature-s-own-wonder-canyon-bakehouse"
  },
  {
   "id": "pantry/siete",
   "name": "Siete",
   "category": "Pantry Staples",
   "verdict": "lookalike",
   "status": "",
   "product": "",
   "owner": "PepsiCo",
   "since": "2025",
   "note": "",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-pantry.html#siete"
  },
  {
   "id": "pantry/bare-off-the-eaten-path-quaker-near-east",
   "name": "Bare, Off the Eaten Path, Quaker, Near East",
   "category": "Pantry Staples",
   "verdict": "lookalike",
   "status": "",
   "product": "",
   "owner": "PepsiCo",
   "since": "",
   "note": "",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-pantry.html#bare-off-the-eaten-path-quaker-near-east"
  },
  {
   "id": "pantry/sir-kensington-s",
   "name": "Sir Kensington's",
   "category": "Pantry Staples",
   "verdict": "lookalike",
   "status": "",
   "product": "",
   "owner": "Unilever",
   "since": "2017",
   "note": "",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-pantry.html#sir-kensington-s"
  },
  {
   "id": "pantry/hellmann-s-knorr",
   "name": "Hellmann's, Knorr",
   "category": "Pantry Staples",
   "verdict": "lookalike",
   "status": "",
   "product": "",
   "owner": "Unilever",
   "since": "",
   "note": "",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-pantry.html#hellmann-s-knorr"
  },
  {
   "id": "pantry/primal-kitchen",
   "name": "Primal Kitchen",
   "category": "Pantry Staples",
   "verdict": "lookalike",
   "status": "",
   "product": "",
   "owner": "Kraft Heinz",
   "since": "2018",
   "note": "",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-pantry.html#primal-kitchen"
  },
  {
   "id": "pantry/classico-grey-poupon",
   "name": "Classico, Grey Poupon",
   "category": "Pantry Staples",
   "verdict": "lookalike",
   "status": "",
   "product": "",
   "owner": "Kraft Heinz",
   "since": "",
   "note": "",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-pantry.html#classico-grey-poupon"
  },
  {
   "id": "pantry/bragg",
   "name": "Bragg",
   "category": "Pantry Staples",
   "verdict": "lookalike",
   "status": "",
   "product": "",
   "owner": "Private equity + celebrity investors",
   "since": "2019",
   "note": "",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-pantry.html#bragg"
  },
  {
   "id": "pantry/boom-chicka-pop",
   "name": "Boom Chicka Pop",
   "category": "Pantry Staples",
   "verdict": "lookalike",
   "status": "",
   "product": "",
   "owner": "Conagra",
   "since": "2017",
   "note": "",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-pantry.html#boom-chicka-pop"
  },
  {
   "id": "pantry/gardein-alexia-hunt-s-ro-tel",
   "name": "Gardein, Alexia, Hunt's, Ro-Tel",
   "category": "Pantry Staples",
   "verdict": "lookalike",
   "status": "",
   "product": "",
   "owner": "Conagra",
   "since": "",
   "note": "",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-pantry.html#gardein-alexia-hunt-s-ro-tel"
  },
  {
   "id": "pantry/boulder-canyon",
   "name": "Boulder Canyon",
   "category": "Pantry Staples",
   "verdict": "lookalike",
   "status": "",
   "product": "",
   "owner": "Utz",
   "since": "2020",
   "note": "",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-pantry.html#boulder-canyon"
  },
  {
   "id": "pantry/mary-s-gone-crackers",
   "name": "Mary's Gone Crackers",
   "category": "Pantry Staples",
   "verdict": "lookalike",
   "status": "",
   "product": "",
   "owner": "Kameda Seika (Japan)",
   "since": "2012",
   "note": "",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-pantry.html#mary-s-gone-crackers"
  },
  {
   "id": "pantry/barbara-s-erewhon-uncle-sam-grape-nuts",
   "name": "Barbara's, Erewhon, Uncle Sam, Grape-Nuts",
   "category": "Pantry Staples",
   "verdict": "lookalike",
   "status": "",
   "product": "",
   "owner": "Post Holdings",
   "since": "",
   "note": "",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-pantry.html#barbara-s-erewhon-uncle-sam-grape-nuts"
  },
  {
   "id": "pantry/rumford-clabber-girl",
   "name": "Rumford, Clabber Girl",
   "category": "Pantry Staples",
   "verdict": "lookalike",
   "status": "",
   "product": "",
   "owner": "B&G Foods",
   "since": "2019",
   "note": "",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-pantry.html#rumford-clabber-girl"
  },
  {
   "id": "pantry/fleischmann-s-yeast",
   "name": "Fleischmann's yeast",
   "category": "Pantry Staples",
   "verdict": "lookalike",
   "status": "",
   "product": "",
   "owner": "AB Mauri (Associated British Foods)",
   "since": "",
   "note": "",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-pantry.html#fleischmann-s-yeast"
  },
  {
   "id": "pantry/wholesome-sweeteners",
   "name": "Wholesome sweeteners",
   "category": "Pantry Staples",
   "verdict": "lookalike",
   "status": "",
   "product": "",
   "owner": "Whole Earth Brands",
   "since": "",
   "note": "",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-pantry.html#wholesome-sweeteners"
  },
  {
   "id": "pantry/filippo-berio",
   "name": "Filippo Berio",
   "category": "Pantry Staples",
   "verdict": "lookalike",
   "status": "",
   "product": "",
   "owner": "Salov (Bright Food, China)",
   "since": "",
   "note": "",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-pantry.html#filippo-berio"
  },
  {
   "id": "pantry/bertolli-olive-oil",
   "name": "Bertolli olive oil",
   "category": "Pantry Staples",
   "verdict": "lookalike",
   "status": "",
   "product": "",
   "owner": "Deoleo",
   "since": "",
   "note": "",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-pantry.html#bertolli-olive-oil"
  },
  {
   "id": "pantry/napa-valley-naturals-stonewall-kitchen",
   "name": "Napa Valley Naturals, Stonewall Kitchen",
   "category": "Pantry Staples",
   "verdict": "lookalike",
   "status": "",
   "product": "",
   "owner": "Private equity",
   "since": "",
   "note": "",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-pantry.html#napa-valley-naturals-stonewall-kitchen"
  },
  {
   "id": "pantry/duke-s",
   "name": "Duke's",
   "category": "Pantry Staples",
   "verdict": "lookalike",
   "status": "",
   "product": "",
   "owner": "Sauer Brands (Falfurrias, private equity)",
   "since": "",
   "note": "",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-pantry.html#duke-s"
  },
  {
   "id": "pantry/frank-s-redhot-french-s-cholula-old-bay-lawry-s-zatarain-s",
   "name": "Frank's RedHot, French's, Cholula, Old Bay, Lawry's, Zatarain's",
   "category": "Pantry Staples",
   "verdict": "lookalike",
   "status": "",
   "product": "",
   "owner": "McCormick",
   "since": "",
   "note": "",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-pantry.html#frank-s-redhot-french-s-cholula-old-bay-lawry-s-zatarain-s"
  },
  {
   "id": "pantry/sara-lee-oroweat-arnold-thomas-entenmann-s",
   "name": "Sara Lee, Oroweat, Arnold, Thomas', Entenmann's",
   "category": "Pantry Staples",
   "verdict": "lookalike",
   "status": "",
   "product": "",
   "owner": "Bimbo",
   "since": "",
   "note": "",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-pantry.html#sara-lee-oroweat-arnold-thomas-entenmann-s"
  },
  {
   "id": "pantry/jif-adams-laura-scudder-s-santa-cruz-organic-smucker-s",
   "name": "Jif, Adams, Laura Scudder's, Santa Cruz Organic, Smucker's",
   "category": "Pantry Staples",
   "verdict": "lookalike",
   "status": "",
   "product": "",
   "owner": "J.M. Smucker",
   "since": "",
   "note": "",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-pantry.html#jif-adams-laura-scudder-s-santa-cruz-organic-smucker-s"
  },
  {
   "id": "pantry/uncle-ben-s-ben-s-original-seeds-of-change",
   "name": "Uncle Ben's / Ben's Original, Seeds of Change",
   "category": "Pantry Staples",
   "verdict": "lookalike",
   "status": "",
   "product": "",
   "owner": "Mars",
   "since": "",
   "note": "",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-pantry.html#uncle-ben-s-ben-s-original-seeds-of-change"
  },
  {
   "id": "pantry/mahatma-rice-select",
   "name": "Mahatma, Rice Select",
   "category": "Pantry Staples",
   "verdict": "lookalike",
   "status": "",
   "product": "",
   "owner": "Riviana (Ebro Foods)",
   "since": "",
   "note": "",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-pantry.html#mahatma-rice-select"
  },
  {
   "id": "pantry/progresso",
   "name": "Progresso",
   "category": "Pantry Staples",
   "verdict": "lookalike",
   "status": "",
   "product": "",
   "owner": "General Mills",
   "since": "",
   "note": "",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-pantry.html#progresso"
  },
  {
   "id": "pantry/morton",
   "name": "Morton",
   "category": "Pantry Staples",
   "verdict": "lookalike",
   "status": "",
   "product": "",
   "owner": "K+S",
   "since": "",
   "note": "",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-pantry.html#morton"
  },
  {
   "id": "pantry/diamond-crystal",
   "name": "Diamond Crystal",
   "category": "Pantry Staples",
   "verdict": "lookalike",
   "status": "",
   "product": "",
   "owner": "Cargill",
   "since": "",
   "note": "",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-pantry.html#diamond-crystal"
  },
  {
   "id": "pantry/alter-eco",
   "name": "Alter Eco",
   "category": "Pantry Staples",
   "verdict": "lookalike",
   "status": "",
   "product": "",
   "owner": "NextWorld Evergreen (private equity, funded by the Carrefour family)",
   "since": "2017",
   "note": "",
   "source_url": "https://www.alterecofoods.com/blogs/press/nextworld-evergreen-acquires-alter-eco",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-pantry.html#alter-eco"
  },
  {
   "id": "pantry/nutiva",
   "name": "Nutiva",
   "category": "Pantry Staples",
   "verdict": "lookalike",
   "status": "",
   "product": "",
   "owner": "Lion Capital & Hummingbird (private equity) 2016–2024, then sold to an undisclosed \"international strategic buyer\"",
   "since": "2024",
   "note": "",
   "source_url": "https://hummingbirdbrands.com/news/lion-capital-and-hummingbird-exit-nutiva-to-canadian-strategic",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-pantry.html#nutiva"
  },
  {
   "id": "pantry/barilla",
   "name": "Barilla",
   "category": "Pantry Staples",
   "verdict": "on_the_fence",
   "status": "",
   "product": "",
   "owner": "",
   "since": "",
   "note": "Family-owned, single focus — but Gate 3 flag from 2013 CEO comments. Your call.",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-pantry.html#barilla"
  },
  {
   "id": "pantry/eden-foods",
   "name": "Eden Foods",
   "category": "Pantry Staples",
   "verdict": "on_the_fence",
   "status": "",
   "product": "",
   "owner": "",
   "since": "",
   "note": "Independent — Gate 3 flag (contraception coverage lawsuit). Your call.",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-pantry.html#eden-foods"
  },
  {
   "id": "pantry/goya",
   "name": "Goya",
   "category": "Pantry Staples",
   "verdict": "on_the_fence",
   "status": "",
   "product": "",
   "owner": "",
   "since": "",
   "note": "Family-owned — Gate 3 flags on CEO conduct. Your call.",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-pantry.html#goya"
  },
  {
   "id": "pantry/chobani",
   "name": "Chobani",
   "category": "Pantry Staples",
   "verdict": "on_the_fence",
   "status": "",
   "product": "",
   "owner": "",
   "since": "",
   "note": "Founder-owned — but bought La Colombe in 2023, now two aisles. Borderline on the rule.",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-pantry.html#chobani"
  },
  {
   "id": "pantry/mccormick",
   "name": "McCormick",
   "category": "Pantry Staples",
   "verdict": "on_the_fence",
   "status": "",
   "product": "",
   "owner": "",
   "since": "",
   "note": "Public, mostly one aisle. Passes Gate 1 on the rule. Not yet checked further.",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-pantry.html#mccormick"
  },
  {
   "id": "pantry/red-star-yeast",
   "name": "Red Star yeast (Lesaffre)",
   "category": "Pantry Staples",
   "verdict": "on_the_fence",
   "status": "",
   "product": "",
   "owner": "",
   "since": "",
   "note": "Family-owned (France) but very large and multi-line. Borderline.",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-pantry.html#red-star-yeast"
  },
  {
   "id": "pantry/domino-c-and-h",
   "name": "Domino, C&H (ASR Group)",
   "category": "Pantry Staples",
   "verdict": "on_the_fence",
   "status": "",
   "product": "",
   "owner": "",
   "since": "",
   "note": "Owned by Florida Crystals + growers co-op. Sugar labor record needs checking.",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-pantry.html#domino-c-and-h"
  },
  {
   "id": "pantry/tony-s-chocolonely",
   "name": "Tony's Chocolonely",
   "category": "Pantry Staples",
   "verdict": "on_the_fence",
   "status": "",
   "product": "",
   "owner": "",
   "since": "",
   "note": "Majority-owned (64% of voting rights) by Verlinvest, the investment company of the family behind AB InBev, since 2023. Has a legal \"Mission Lock\" with independent guardians. Not a buyout, but not independent either. Your call.",
   "source_url": "https://www.foodmanufacture.co.uk/Article/2023/06/20/tony-s-chocolonely-secures-20m-funding-from-shareholders",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-pantry.html#tony-s-chocolonely"
  },
  {
   "id": "pantry/california-olive-ranch",
   "name": "California Olive Ranch",
   "category": "Pantry Staples",
   "verdict": "on_the_fence",
   "status": "",
   "product": "",
   "owner": "",
   "since": "",
   "note": "Owned by private equity for over a decade (AgIS Capital from 2014, then Solum Partners), then sold in early 2026 for $173.5M to Cobram Estate Olives, an Australian public company. Cobram only makes olive oil, so it passes the one-aisle rule on paper. It's a subsidiary now, not independent. Your call.",
   "source_url": "https://www.businesswire.com/news/home/20260326427094/en/Solum-Partners-Announces-Sale-of-California-Olive-Ranch-to-Cobram-Estate-Olives/",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-pantry.html#california-olive-ranch"
  },
  {
   "id": "pantry/kettle-and-fire",
   "name": "Kettle & Fire",
   "category": "Pantry Staples",
   "verdict": "on_the_fence",
   "status": "",
   "product": "",
   "owner": "",
   "since": "",
   "note": "Founded by the Mares brothers; in 2025 Colter Ventures led a $43M secondary buyout described as a minority stake, and Colter's founder became CEO in 2026. Founders \"remain involved.\" Control unclear. Your call.",
   "source_url": "https://www.nosh.com/news/2025/kettle-fire-nets-43m-from-colter-ventures",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-pantry.html#kettle-and-fire"
  },
  {
   "id": "pantry/truff",
   "name": "Truff",
   "category": "Pantry Staples",
   "verdict": "on_the_fence",
   "status": "",
   "product": "",
   "owner": "",
   "since": "",
   "note": "SKKY Partners, a private equity firm, took a significant minority stake in November 2023 (reported around $80M). Founders still run it; the cap table no longer looks independent.",
   "source_url": "https://www.businesswire.com/news/home/20231120945967/en/SKKY-Partners-Announces-Investment-in-Premium-Sauce-and-Condiments-Brand-TRUFF",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-pantry.html#truff"
  },
  {
   "id": "coffee/equal-exchange",
   "name": "Equal Exchange",
   "category": "Coffee & Tea",
   "verdict": "good",
   "status": "sourced",
   "product": "Coffee, tea, chocolate",
   "owner": "",
   "since": "",
   "note": "Worker-owned co-op",
   "source_url": "https://www.info.equalexchange.coop/events/2026-summit",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-coffee.html#equal-exchange"
  },
  {
   "id": "coffee/counter-culture",
   "name": "Counter Culture",
   "category": "Coffee & Tea",
   "verdict": "good",
   "status": "solid",
   "product": "Coffee",
   "owner": "",
   "since": "",
   "note": "Independent, founder-led since 1995, B Corp, wholesale-focused",
   "source_url": "https://en.wikipedia.org/wiki/Counter_Culture_Coffee",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-coffee.html#counter-culture"
  },
  {
   "id": "coffee/peace-coffee",
   "name": "Peace Coffee",
   "category": "Coffee & Tea",
   "verdict": "good",
   "status": "verify",
   "product": "Coffee",
   "owner": "",
   "since": "",
   "note": "Independent, B Corp",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-coffee.html#peace-coffee"
  },
  {
   "id": "coffee/larry-s-coffee",
   "name": "Larry's Coffee",
   "category": "Coffee & Tea",
   "verdict": "good",
   "status": "verify",
   "product": "Coffee",
   "owner": "",
   "since": "",
   "note": "Independent, B Corp",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-coffee.html#larry-s-coffee"
  },
  {
   "id": "coffee/thanksgiving-coffee",
   "name": "Thanksgiving Coffee",
   "category": "Coffee & Tea",
   "verdict": "good",
   "status": "verify",
   "product": "Coffee",
   "owner": "",
   "since": "",
   "note": "Family-owned, B Corp",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-coffee.html#thanksgiving-coffee"
  },
  {
   "id": "coffee/higher-ground-roasters",
   "name": "Higher Ground Roasters",
   "category": "Coffee & Tea",
   "verdict": "good",
   "status": "verify",
   "product": "Coffee",
   "owner": "",
   "since": "",
   "note": "Employee-owned, B Corp",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-coffee.html#higher-ground-roasters"
  },
  {
   "id": "coffee/cafe-mam",
   "name": "Cafe Mam",
   "category": "Coffee & Tea",
   "verdict": "good",
   "status": "verify",
   "product": "Coffee",
   "owner": "",
   "since": "",
   "note": "Independent, fair trade",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-coffee.html#cafe-mam"
  },
  {
   "id": "coffee/grounds-for-change",
   "name": "Grounds for Change",
   "category": "Coffee & Tea",
   "verdict": "good",
   "status": "verify",
   "product": "Coffee",
   "owner": "",
   "since": "",
   "note": "Independent, B Corp",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-coffee.html#grounds-for-change"
  },
  {
   "id": "coffee/kickapoo",
   "name": "Kickapoo",
   "category": "Coffee & Tea",
   "verdict": "good",
   "status": "verify",
   "product": "Coffee",
   "owner": "",
   "since": "",
   "note": "Independent, Wisconsin",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-coffee.html#kickapoo"
  },
  {
   "id": "coffee/verve",
   "name": "Verve",
   "category": "Coffee & Tea",
   "verdict": "good",
   "status": "verify",
   "product": "Coffee",
   "owner": "",
   "since": "",
   "note": "Independent, California",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-coffee.html#verve"
  },
  {
   "id": "coffee/onyx",
   "name": "Onyx",
   "category": "Coffee & Tea",
   "verdict": "good",
   "status": "verify",
   "product": "Coffee",
   "owner": "",
   "since": "",
   "note": "Independent, Arkansas",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-coffee.html#onyx"
  },
  {
   "id": "coffee/lavazza",
   "name": "Lavazza",
   "category": "Coffee & Tea",
   "verdict": "good",
   "status": "solid",
   "product": "Coffee",
   "owner": "",
   "since": "",
   "note": "Family-owned (Italy), single focus",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-coffee.html#lavazza"
  },
  {
   "id": "coffee/illy",
   "name": "illy",
   "category": "Coffee & Tea",
   "verdict": "good",
   "status": "solid",
   "product": "Coffee",
   "owner": "",
   "since": "",
   "note": "Family-owned (Italy), single focus",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-coffee.html#illy"
  },
  {
   "id": "coffee/numi",
   "name": "Numi",
   "category": "Coffee & Tea",
   "verdict": "good",
   "status": "sourced",
   "product": "Tea",
   "owner": "",
   "since": "",
   "note": "Still family-owned by the sibling founders; founding B Corp",
   "source_url": "https://www.nosh.com/food-wire/2021/numi-organic-tea-names-brian-durkee-as-new-ceo/",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-coffee.html#numi"
  },
  {
   "id": "coffee/traditional-medicinals",
   "name": "Traditional Medicinals",
   "category": "Coffee & Tea",
   "verdict": "good",
   "status": "solid",
   "product": "Tea",
   "owner": "",
   "since": "",
   "note": "Founding family's trust holds the majority; two impact-focused funds (Builders Fund, Grounded Capital) hold minority stakes. California benefit corporation, B Corp",
   "source_url": "https://www.northbaybusinessjournal.com/article/article/sonoma-countys-traditional-medicinals-announces-minority-partnership/",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-coffee.html#traditional-medicinals"
  },
  {
   "id": "coffee/yogi-tea",
   "name": "Yogi Tea",
   "category": "Coffee & Tea",
   "verdict": "good",
   "status": "verify",
   "product": "Tea",
   "owner": "",
   "since": "",
   "note": "Privately held",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-coffee.html#yogi-tea"
  },
  {
   "id": "coffee/rishi",
   "name": "Rishi",
   "category": "Coffee & Tea",
   "verdict": "good",
   "status": "verify",
   "product": "Tea",
   "owner": "",
   "since": "",
   "note": "Privately held, Milwaukee",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-coffee.html#rishi"
  },
  {
   "id": "coffee/republic-of-tea",
   "name": "Republic of Tea",
   "category": "Coffee & Tea",
   "verdict": "good",
   "status": "verify",
   "product": "Tea",
   "owner": "",
   "since": "",
   "note": "Family-owned",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-coffee.html#republic-of-tea"
  },
  {
   "id": "coffee/harney-and-sons",
   "name": "Harney & Sons",
   "category": "Coffee & Tea",
   "verdict": "good",
   "status": "solid",
   "product": "Tea",
   "owner": "",
   "since": "",
   "note": "Family-owned",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-coffee.html#harney-and-sons"
  },
  {
   "id": "coffee/bigelow",
   "name": "Bigelow",
   "category": "Coffee & Tea",
   "verdict": "good",
   "status": "solid",
   "product": "Tea",
   "owner": "",
   "since": "",
   "note": "Family-owned, single focus",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-coffee.html#bigelow"
  },
  {
   "id": "coffee/steven-smith-teamaker",
   "name": "Steven Smith Teamaker",
   "category": "Coffee & Tea",
   "verdict": "good",
   "status": "verify",
   "product": "Tea",
   "owner": "",
   "since": "",
   "note": "Independent, Portland",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-coffee.html#steven-smith-teamaker"
  },
  {
   "id": "coffee/arbor-teas",
   "name": "Arbor Teas",
   "category": "Coffee & Tea",
   "verdict": "good",
   "status": "verify",
   "product": "Tea",
   "owner": "",
   "since": "",
   "note": "Independent, Michigan",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-coffee.html#arbor-teas"
  },
  {
   "id": "coffee/chemex",
   "name": "Chemex",
   "category": "Coffee & Tea",
   "verdict": "good",
   "status": "solid",
   "product": "Pour-over",
   "owner": "",
   "since": "",
   "note": "Family-owned",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-coffee.html#chemex"
  },
  {
   "id": "coffee/peet-s-stumptown-intelligentsia",
   "name": "Peet's, Stumptown, Intelligentsia",
   "category": "Coffee & Tea",
   "verdict": "lookalike",
   "status": "",
   "product": "",
   "owner": "JDE Peet's",
   "since": "",
   "note": "",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-coffee.html#peet-s-stumptown-intelligentsia"
  },
  {
   "id": "coffee/blue-bottle",
   "name": "Blue Bottle",
   "category": "Coffee & Tea",
   "verdict": "lookalike",
   "status": "",
   "product": "",
   "owner": "Nestlé",
   "since": "2017",
   "note": "",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-coffee.html#blue-bottle"
  },
  {
   "id": "coffee/seattle-s-best-chameleon",
   "name": "Seattle's Best, Chameleon",
   "category": "Coffee & Tea",
   "verdict": "lookalike",
   "status": "",
   "product": "",
   "owner": "Nestlé",
   "since": "",
   "note": "",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-coffee.html#seattle-s-best-chameleon"
  },
  {
   "id": "coffee/caribou-einstein",
   "name": "Caribou, Einstein",
   "category": "Coffee & Tea",
   "verdict": "lookalike",
   "status": "",
   "product": "",
   "owner": "JAB Holding",
   "since": "",
   "note": "",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-coffee.html#caribou-einstein"
  },
  {
   "id": "coffee/keurig-green-mountain",
   "name": "Keurig, Green Mountain",
   "category": "Coffee & Tea",
   "verdict": "lookalike",
   "status": "",
   "product": "",
   "owner": "Keurig Dr Pepper",
   "since": "",
   "note": "",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-coffee.html#keurig-green-mountain"
  },
  {
   "id": "coffee/death-wish",
   "name": "Death Wish",
   "category": "Coffee & Tea",
   "verdict": "lookalike",
   "status": "",
   "product": "",
   "owner": "Molson Coors",
   "since": "2022",
   "note": "",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-coffee.html#death-wish"
  },
  {
   "id": "coffee/la-colombe",
   "name": "La Colombe",
   "category": "Coffee & Tea",
   "verdict": "lookalike",
   "status": "",
   "product": "",
   "owner": "Chobani",
   "since": "2023",
   "note": "",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-coffee.html#la-colombe"
  },
  {
   "id": "coffee/allegro",
   "name": "Allegro",
   "category": "Coffee & Tea",
   "verdict": "lookalike",
   "status": "",
   "product": "",
   "owner": "Whole Foods / Amazon",
   "since": "",
   "note": "",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-coffee.html#allegro"
  },
  {
   "id": "coffee/folgers-dunkin-caf-bustelo",
   "name": "Folgers, Dunkin' (retail), Café Bustelo",
   "category": "Coffee & Tea",
   "verdict": "lookalike",
   "status": "",
   "product": "",
   "owner": "J.M. Smucker",
   "since": "",
   "note": "",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-coffee.html#folgers-dunkin-caf-bustelo"
  },
  {
   "id": "coffee/maxwell-house",
   "name": "Maxwell House",
   "category": "Coffee & Tea",
   "verdict": "lookalike",
   "status": "",
   "product": "",
   "owner": "Kraft Heinz",
   "since": "",
   "note": "",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-coffee.html#maxwell-house"
  },
  {
   "id": "coffee/tazo-lipton",
   "name": "Tazo, Lipton",
   "category": "Coffee & Tea",
   "verdict": "lookalike",
   "status": "",
   "product": "",
   "owner": "Lipton Teas & Infusions (CVC, private equity)",
   "since": "2022",
   "note": "",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-coffee.html#tazo-lipton"
  },
  {
   "id": "coffee/pukka",
   "name": "Pukka",
   "category": "Coffee & Tea",
   "verdict": "lookalike",
   "status": "",
   "product": "",
   "owner": "Unilever",
   "since": "2017",
   "note": "",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-coffee.html#pukka"
  },
  {
   "id": "coffee/celestial-seasonings",
   "name": "Celestial Seasonings",
   "category": "Coffee & Tea",
   "verdict": "lookalike",
   "status": "",
   "product": "",
   "owner": "Hain Celestial",
   "since": "",
   "note": "",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-coffee.html#celestial-seasonings"
  },
  {
   "id": "coffee/teavana",
   "name": "Teavana",
   "category": "Coffee & Tea",
   "verdict": "lookalike",
   "status": "",
   "product": "",
   "owner": "Starbucks",
   "since": "",
   "note": "",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-coffee.html#teavana"
  },
  {
   "id": "coffee/twinings",
   "name": "Twinings",
   "category": "Coffee & Tea",
   "verdict": "lookalike",
   "status": "",
   "product": "",
   "owner": "Associated British Foods",
   "since": "",
   "note": "",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-coffee.html#twinings"
  },
  {
   "id": "coffee/stash",
   "name": "Stash",
   "category": "Coffee & Tea",
   "verdict": "lookalike",
   "status": "",
   "product": "",
   "owner": "Yamamotoyama (Japan)",
   "since": "1993",
   "note": "",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-coffee.html#stash"
  },
  {
   "id": "coffee/baratza-grinders",
   "name": "Baratza grinders",
   "category": "Coffee & Tea",
   "verdict": "lookalike",
   "status": "",
   "product": "",
   "owner": "Breville",
   "since": "2020",
   "note": "",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-coffee.html#baratza-grinders"
  },
  {
   "id": "coffee/aeropress",
   "name": "AeroPress",
   "category": "Coffee & Tea",
   "verdict": "lookalike",
   "status": "",
   "product": "",
   "owner": "Tiny (holding company)",
   "since": "2021",
   "note": "",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-coffee.html#aeropress"
  },
  {
   "id": "dairy/organic-valley",
   "name": "Organic Valley",
   "category": "Dairy, Eggs & Alternatives",
   "verdict": "good",
   "status": "sourced",
   "product": "Milk, butter, cheese",
   "owner": "",
   "since": "",
   "note": "Farmer-owned co-op, about 1,800 farmer-owners",
   "source_url": "https://en.wikipedia.com/wiki/CROPP",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-dairy.html#organic-valley"
  },
  {
   "id": "dairy/straus-family-creamery",
   "name": "Straus Family Creamery",
   "category": "Dairy, Eggs & Alternatives",
   "verdict": "good",
   "status": "solid",
   "product": "Milk, yogurt",
   "owner": "",
   "since": "",
   "note": "Founder Albert Straus is executive chairman; Grounded Capital took a minority equity stake in 2024. Family-controlled",
   "source_url": "https://www.businesswire.com/news/home/20240717611428/en",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-dairy.html#straus-family-creamery"
  },
  {
   "id": "dairy/nancy-s",
   "name": "Nancy's",
   "category": "Dairy, Eggs & Alternatives",
   "verdict": "good",
   "status": "sourced",
   "product": "Yogurt",
   "owner": "",
   "since": "",
   "note": "Springfield Creamery, Kesey family since 1960, now second and third generation; has stayed independent throughout",
   "source_url": "https://www.dairyprocessing.com/articles/3695-nancys-probiotic-foods-co-creator-chuck-kesey-dies-at-87",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-dairy.html#nancy-s"
  },
  {
   "id": "dairy/cabot",
   "name": "Cabot",
   "category": "Dairy, Eggs & Alternatives",
   "verdict": "good",
   "status": "solid",
   "product": "Cheese",
   "owner": "",
   "since": "",
   "note": "Agri-Mark farmer co-op",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-dairy.html#cabot"
  },
  {
   "id": "dairy/tillamook",
   "name": "Tillamook",
   "category": "Dairy, Eggs & Alternatives",
   "verdict": "good",
   "status": "sourced",
   "product": "Cheese, butter",
   "owner": "",
   "since": "",
   "note": "Farmer-owned co-op of about 80 farming families, B Corp",
   "source_url": "https://en.wikipedia.org/wiki/Tillamook_County_Creamery_Association",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-dairy.html#tillamook"
  },
  {
   "id": "dairy/kerrygold",
   "name": "Kerrygold",
   "category": "Dairy, Eggs & Alternatives",
   "verdict": "good",
   "status": "solid",
   "product": "Butter, cheese",
   "owner": "",
   "since": "",
   "note": "Ornua, Irish dairy co-op",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-dairy.html#kerrygold"
  },
  {
   "id": "dairy/sargento",
   "name": "Sargento",
   "category": "Dairy, Eggs & Alternatives",
   "verdict": "good",
   "status": "solid",
   "product": "Cheese",
   "owner": "",
   "since": "",
   "note": "Family-owned",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-dairy.html#sargento"
  },
  {
   "id": "dairy/beecher-s",
   "name": "Beecher's",
   "category": "Dairy, Eggs & Alternatives",
   "verdict": "good",
   "status": "verify",
   "product": "Cheese",
   "owner": "",
   "since": "",
   "note": "Independent, Seattle",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-dairy.html#beecher-s"
  },
  {
   "id": "dairy/fage",
   "name": "Fage",
   "category": "Dairy, Eggs & Alternatives",
   "verdict": "good",
   "status": "solid",
   "product": "Yogurt",
   "owner": "",
   "since": "",
   "note": "Family-owned (Greece), single focus",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-dairy.html#fage"
  },
  {
   "id": "dairy/clover-sonoma",
   "name": "Clover Sonoma",
   "category": "Dairy, Eggs & Alternatives",
   "verdict": "good",
   "status": "verify",
   "product": "Milk",
   "owner": "",
   "since": "",
   "note": "Family-owned, California",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-dairy.html#clover-sonoma"
  },
  {
   "id": "dairy/kalona-supernatural",
   "name": "Kalona SuperNatural",
   "category": "Dairy, Eggs & Alternatives",
   "verdict": "good",
   "status": "verify",
   "product": "Milk",
   "owner": "",
   "since": "",
   "note": "Independent, Iowa",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-dairy.html#kalona-supernatural"
  },
  {
   "id": "dairy/darigold",
   "name": "Darigold",
   "category": "Dairy, Eggs & Alternatives",
   "verdict": "good",
   "status": "verify",
   "product": "Dairy",
   "owner": "",
   "since": "",
   "note": "Farmer-owned co-op",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-dairy.html#darigold"
  },
  {
   "id": "dairy/vital-farms",
   "name": "Vital Farms",
   "category": "Dairy, Eggs & Alternatives",
   "verdict": "good",
   "status": "sourced",
   "product": "Eggs",
   "owner": "",
   "since": "",
   "note": "Public, single focus, benefit corporation, B Corp",
   "source_url": "https://www.sec.gov/Archives/edgar/data/1579733/000119312526073373/vitl-ex99_1.htm",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-dairy.html#vital-farms"
  },
  {
   "id": "dairy/alexandre-family-farm",
   "name": "Alexandre Family Farm",
   "category": "Dairy, Eggs & Alternatives",
   "verdict": "good",
   "status": "verify",
   "product": "Milk, eggs",
   "owner": "",
   "since": "",
   "note": "Family-owned",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-dairy.html#alexandre-family-farm"
  },
  {
   "id": "dairy/handsome-brook-farms",
   "name": "Handsome Brook Farms",
   "category": "Dairy, Eggs & Alternatives",
   "verdict": "good",
   "status": "verify",
   "product": "Eggs",
   "owner": "",
   "since": "",
   "note": "Independent",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-dairy.html#handsome-brook-farms"
  },
  {
   "id": "dairy/almond-breeze",
   "name": "Almond Breeze (Blue Diamond)",
   "category": "Dairy, Eggs & Alternatives",
   "verdict": "good",
   "status": "solid",
   "product": "Almond milk",
   "owner": "",
   "since": "",
   "note": "Grower-owned co-op",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-dairy.html#almond-breeze"
  },
  {
   "id": "dairy/elmhurst-1925",
   "name": "Elmhurst 1925",
   "category": "Dairy, Eggs & Alternatives",
   "verdict": "good",
   "status": "sourced",
   "product": "Nut milks",
   "owner": "",
   "since": "",
   "note": "Owned by Henry Schwartz, whose family ran it as a dairy from 1925; pivoted to plant milk in 2017",
   "source_url": "https://en.wikipedia.org/wiki/Elmhurst_1925",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-dairy.html#elmhurst-1925"
  },
  {
   "id": "dairy/malk",
   "name": "Malk",
   "category": "Dairy, Eggs & Alternatives",
   "verdict": "good",
   "status": "solid",
   "product": "Almond milk",
   "owner": "",
   "since": "",
   "note": "Founder-started; now run by an investor-appointed CEO; backed by two private growth investors (Benvolio, Rotor). No giant, no sale",
   "source_url": "https://www.foodbusinessnews.net/articles/28333-turn-it-around-malk-organics-commits-to-ingredient-transparency",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-dairy.html#malk"
  },
  {
   "id": "dairy/three-trees",
   "name": "Three Trees",
   "category": "Dairy, Eggs & Alternatives",
   "verdict": "good",
   "status": "verify",
   "product": "Nut milks",
   "owner": "",
   "since": "",
   "note": "Independent",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-dairy.html#three-trees"
  },
  {
   "id": "dairy/silk-so-delicious",
   "name": "Silk, So Delicious",
   "category": "Dairy, Eggs & Alternatives",
   "verdict": "lookalike",
   "status": "",
   "product": "",
   "owner": "Danone",
   "since": "",
   "note": "",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-dairy.html#silk-so-delicious"
  },
  {
   "id": "dairy/horizon-organic-wallaby",
   "name": "Horizon Organic, Wallaby",
   "category": "Dairy, Eggs & Alternatives",
   "verdict": "lookalike",
   "status": "",
   "product": "",
   "owner": "Platinum Equity (private equity; bought from Danone)",
   "since": "2024",
   "note": "",
   "source_url": "https://www.platinumequity.com/news/horizon-family-brands-announces-acquisition-of-maple-hill-creamery-to-strengthen-leadership-in-organic-dairy/",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-dairy.html#horizon-organic-wallaby"
  },
  {
   "id": "dairy/maple-hill-creamery",
   "name": "Maple Hill Creamery",
   "category": "Dairy, Eggs & Alternatives",
   "verdict": "lookalike",
   "status": "",
   "product": "",
   "owner": "Horizon Family Brands (Horizon Organic, owned by Platinum Equity, private equity)",
   "since": "2025",
   "note": "",
   "source_url": "https://www.platinumequity.com/news/horizon-family-brands-announces-acquisition-of-maple-hill-creamery-to-strengthen-leadership-in-organic-dairy/",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-dairy.html#maple-hill-creamery"
  },
  {
   "id": "dairy/stonyfield-brown-cow",
   "name": "Stonyfield, Brown Cow",
   "category": "Dairy, Eggs & Alternatives",
   "verdict": "lookalike",
   "status": "",
   "product": "",
   "owner": "Lactalis",
   "since": "2017",
   "note": "",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-dairy.html#stonyfield-brown-cow"
  },
  {
   "id": "dairy/siggi-s",
   "name": "Siggi's",
   "category": "Dairy, Eggs & Alternatives",
   "verdict": "lookalike",
   "status": "",
   "product": "",
   "owner": "Lactalis",
   "since": "2018",
   "note": "",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-dairy.html#siggi-s"
  },
  {
   "id": "dairy/yoplait-libert",
   "name": "Yoplait, Liberté",
   "category": "Dairy, Eggs & Alternatives",
   "verdict": "lookalike",
   "status": "",
   "product": "",
   "owner": "Lactalis (from General Mills)",
   "since": "2025",
   "note": "",
   "source_url": "https://www.sec.gov/Archives/edgar/data/0000040704/000162828026046466/gis-20260531.htm",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-dairy.html#yoplait-libert"
  },
  {
   "id": "dairy/vermont-creamery",
   "name": "Vermont Creamery",
   "category": "Dairy, Eggs & Alternatives",
   "verdict": "lookalike",
   "status": "",
   "product": "",
   "owner": "Land O'Lakes",
   "since": "2017",
   "note": "",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-dairy.html#vermont-creamery"
  },
  {
   "id": "dairy/cypress-grove",
   "name": "Cypress Grove",
   "category": "Dairy, Eggs & Alternatives",
   "verdict": "lookalike",
   "status": "",
   "product": "",
   "owner": "Emmi (Switzerland)",
   "since": "2010",
   "note": "",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-dairy.html#cypress-grove"
  },
  {
   "id": "dairy/laughing-cow-babybel-boursin",
   "name": "Laughing Cow, Babybel, Boursin",
   "category": "Dairy, Eggs & Alternatives",
   "verdict": "lookalike",
   "status": "",
   "product": "",
   "owner": "Bel Group",
   "since": "",
   "note": "",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-dairy.html#laughing-cow-babybel-boursin"
  },
  {
   "id": "dairy/happy-egg",
   "name": "Happy Egg",
   "category": "Dairy, Eggs & Alternatives",
   "verdict": "lookalike",
   "status": "",
   "product": "",
   "owner": "Noble Foods (UK)",
   "since": "",
   "note": "",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-dairy.html#happy-egg"
  },
  {
   "id": "dairy/pete-and-gerry-s-nellie-s-free-range",
   "name": "Pete & Gerry's, Nellie's Free Range",
   "category": "Dairy, Eggs & Alternatives",
   "verdict": "lookalike",
   "status": "",
   "product": "",
   "owner": "Butterfly Equity (private equity, majority stake)",
   "since": "2021",
   "note": "",
   "source_url": "https://www.businesswire.com/news/home/20210504005342/en/Butterfly-Acquires-a-Majority-Stake-in-Leading-Premium-Egg-Company-Pete-and-Gerrys-Organics",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-dairy.html#pete-and-gerry-s-nellie-s-free-range"
  },
  {
   "id": "dairy/pacific-plant-milks",
   "name": "Pacific plant milks",
   "category": "Dairy, Eggs & Alternatives",
   "verdict": "lookalike",
   "status": "",
   "product": "",
   "owner": "Campbell",
   "since": "2017",
   "note": "",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-dairy.html#pacific-plant-milks"
  },
  {
   "id": "dairy/planet-oat",
   "name": "Planet Oat",
   "category": "Dairy, Eggs & Alternatives",
   "verdict": "lookalike",
   "status": "",
   "product": "",
   "owner": "HP Hood",
   "since": "",
   "note": "",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-dairy.html#planet-oat"
  },
  {
   "id": "dairy/kite-hill",
   "name": "Kite Hill",
   "category": "Dairy, Eggs & Alternatives",
   "verdict": "lookalike",
   "status": "",
   "product": "",
   "owner": "Largest investor is General Mills (its venture arm led two rounds); PE firm Arborview Capital also holds a stake; founders don't run it",
   "since": "2016",
   "note": "",
   "source_url": "https://www.foodbusinessnews.net/articles/12739-kite-hill-secures-40-million-investment-from-301-inc-cavu",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-dairy.html#kite-hill"
  },
  {
   "id": "dairy/chobani",
   "name": "Chobani",
   "category": "Dairy, Eggs & Alternatives",
   "verdict": "on_the_fence",
   "status": "",
   "product": "",
   "owner": "",
   "since": "",
   "note": "Founder-owned; bought La Colombe 2023. Borderline on the one-aisle rule.",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-dairy.html#chobani"
  },
  {
   "id": "dairy/oatly",
   "name": "Oatly",
   "category": "Dairy, Eggs & Alternatives",
   "verdict": "on_the_fence",
   "status": "",
   "product": "",
   "owner": "",
   "since": "",
   "note": "Public, single focus. Passes Gate 1 on the rule. Not checked further.",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-dairy.html#oatly"
  },
  {
   "id": "dairy/land-o-lakes",
   "name": "Land O'Lakes",
   "category": "Dairy, Eggs & Alternatives",
   "verdict": "on_the_fence",
   "status": "",
   "product": "",
   "owner": "",
   "since": "",
   "note": "Farmer co-op — but huge and multi-line (animal feed, agronomy). Borderline.",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-dairy.html#land-o-lakes"
  },
  {
   "id": "dairy/eggland-s-best",
   "name": "Eggland's Best",
   "category": "Dairy, Eggs & Alternatives",
   "verdict": "on_the_fence",
   "status": "",
   "product": "",
   "owner": "",
   "since": "",
   "note": "Owned by egg producers under a license model. Structure unclear.",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-dairy.html#eggland-s-best"
  },
  {
   "id": "dairy/boar-s-head",
   "name": "Boar's Head",
   "category": "Dairy, Eggs & Alternatives",
   "verdict": "on_the_fence",
   "status": "",
   "product": "",
   "owner": "",
   "since": "",
   "note": "Family-owned — but 2024 listeria outbreak, deaths, plant closed. Gate 3: off unless the record clears.",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-dairy.html#boar-s-head"
  },
  {
   "id": "dairy/califia-farms",
   "name": "Califia Farms",
   "category": "Dairy, Eggs & Alternatives",
   "verdict": "on_the_fence",
   "status": "",
   "product": "",
   "owner": "",
   "since": "",
   "note": "Majority-owned by Sun Pacific, a large private fruit company (Cuties mandarins); minority stakes held by the Qatar Investment Authority, Temasek, and PE firm Stripes. Founder died in 2021. Not independent by this site's definition. Your call.",
   "source_url": "https://www.bakingbusiness.com/articles/50137-global-investors-take-stake-in-califia-farms-with-225-million-in-financing",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-dairy.html#califia-farms"
  },
  {
   "id": "dairy/miyoko-s",
   "name": "Miyoko's",
   "category": "Dairy, Eggs & Alternatives",
   "verdict": "on_the_fence",
   "status": "",
   "product": "",
   "owner": "",
   "since": "",
   "note": "Founder ousted in 2022; company went insolvent in late 2025 and was bought out of liquidation by Prosperity Organic Foods (the Melt Organic company). Small private owner, same aisle — but not the company it was. Your call.",
   "source_url": "https://vegconomist.com/investments-finance/investments-acquisitions/prosperity-organic-foods-takes-ownership-miyokos-creamery-following-bid-war/",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-dairy.html#miyoko-s"
  },
  {
   "id": "dairy/ripple",
   "name": "Ripple",
   "category": "Dairy, Eggs & Alternatives",
   "verdict": "on_the_fence",
   "status": "",
   "product": "",
   "owner": "",
   "since": "",
   "note": "Founders no longer run it; $291M raised from venture investors including Google Ventures and Rich Products' venture arm; CEO is ex-General Mills. Public benefit corp and B Corp. Independent, but investor-controlled. Your call.",
   "source_url": "https://pulse2.com/ripple-foods-17-million-funding/amp/",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-dairy.html#ripple"
  },
  {
   "id": "dairy/forager-project",
   "name": "Forager Project",
   "category": "Dairy, Eggs & Alternatives",
   "verdict": "on_the_fence",
   "status": "",
   "product": "",
   "owner": "",
   "since": "",
   "note": "Family-owned and founder-run, but Danone's venture arm has held a minority stake since 2019. The board member who brought Danone in was Stonyfield's founder — whose company Danone first invested in, then bought. Your call.",
   "source_url": "https://www.bevnet.com/news/2019/danone-invests-minority-stake-in-forager-project",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-dairy.html#forager-project"
  },
  {
   "id": "meat/safe-catch",
   "name": "Safe Catch",
   "category": "Meat, Seafood & Frozen",
   "verdict": "good",
   "status": "verify",
   "product": "Canned fish",
   "owner": "",
   "since": "",
   "note": "Independent",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-meat.html#safe-catch"
  },
  {
   "id": "meat/patagonia-provisions",
   "name": "Patagonia Provisions",
   "category": "Meat, Seafood & Frozen",
   "verdict": "good",
   "status": "sourced",
   "product": "Canned fish, provisions",
   "owner": "",
   "since": "",
   "note": "Owned by a purpose trust and a nonprofit collective since 2022; profits to climate work",
   "source_url": "https://thenonprofittimes.com/?p=175280",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-meat.html#patagonia-provisions"
  },
  {
   "id": "meat/organic-prairie",
   "name": "Organic Prairie",
   "category": "Meat, Seafood & Frozen",
   "verdict": "good",
   "status": "solid",
   "product": "Meat",
   "owner": "",
   "since": "",
   "note": "Organic Valley co-op",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-meat.html#organic-prairie"
  },
  {
   "id": "meat/butcherbox",
   "name": "ButcherBox",
   "category": "Meat, Seafood & Frozen",
   "verdict": "good",
   "status": "sourced",
   "product": "Meat delivery",
   "owner": "",
   "since": "",
   "note": "Bootstrapped from a Kickstarter; never took outside capital; founder-owned, B Corp",
   "source_url": "https://www.bostonglobe.com/tech-power-players/year/2023/person/mike-salguero-butcherbox/",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-meat.html#butcherbox"
  },
  {
   "id": "meat/crowd-cow",
   "name": "Crowd Cow",
   "category": "Meat, Seafood & Frozen",
   "verdict": "good",
   "status": "verify",
   "product": "Meat delivery",
   "owner": "",
   "since": "",
   "note": "Independent",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-meat.html#crowd-cow"
  },
  {
   "id": "meat/force-of-nature-meats",
   "name": "Force of Nature Meats",
   "category": "Meat, Seafood & Frozen",
   "verdict": "good",
   "status": "verify",
   "product": "Meat",
   "owner": "",
   "since": "",
   "note": "Independent, regenerative",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-meat.html#force-of-nature-meats"
  },
  {
   "id": "meat/teton-waters-ranch",
   "name": "Teton Waters Ranch",
   "category": "Meat, Seafood & Frozen",
   "verdict": "good",
   "status": "verify",
   "product": "Beef",
   "owner": "",
   "since": "",
   "note": "Independent",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-meat.html#teton-waters-ranch"
  },
  {
   "id": "meat/bell-and-evans",
   "name": "Bell & Evans",
   "category": "Meat, Seafood & Frozen",
   "verdict": "good",
   "status": "solid",
   "product": "Chicken",
   "owner": "",
   "since": "",
   "note": "Family-owned, Pennsylvania",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-meat.html#bell-and-evans"
  },
  {
   "id": "meat/mary-s",
   "name": "Mary's (Pitman Family Farms)",
   "category": "Meat, Seafood & Frozen",
   "verdict": "good",
   "status": "verify",
   "product": "Chicken",
   "owner": "",
   "since": "",
   "note": "Family-owned, California",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-meat.html#mary-s"
  },
  {
   "id": "meat/stahlbush-island-farms",
   "name": "Stahlbush Island Farms",
   "category": "Meat, Seafood & Frozen",
   "verdict": "good",
   "status": "verify",
   "product": "Frozen vegetables",
   "owner": "",
   "since": "",
   "note": "Family-owned, Oregon",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-meat.html#stahlbush-island-farms"
  },
  {
   "id": "meat/tofurky",
   "name": "Tofurky (Turtle Island)",
   "category": "Meat, Seafood & Frozen",
   "verdict": "good",
   "status": "verify",
   "product": "Tofu, plant protein",
   "owner": "",
   "since": "",
   "note": "Family-owned",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-meat.html#tofurky"
  },
  {
   "id": "meat/hodo",
   "name": "Hodo",
   "category": "Meat, Seafood & Frozen",
   "verdict": "good",
   "status": "verify",
   "product": "Tofu",
   "owner": "",
   "since": "",
   "note": "Privately held, Oakland",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-meat.html#hodo"
  },
  {
   "id": "meat/niman-ranch",
   "name": "Niman Ranch",
   "category": "Meat, Seafood & Frozen",
   "verdict": "lookalike",
   "status": "",
   "product": "",
   "owner": "Perdue",
   "since": "2015",
   "note": "",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-meat.html#niman-ranch"
  },
  {
   "id": "meat/coleman-natural",
   "name": "Coleman Natural",
   "category": "Meat, Seafood & Frozen",
   "verdict": "lookalike",
   "status": "",
   "product": "",
   "owner": "Perdue",
   "since": "2011",
   "note": "",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-meat.html#coleman-natural"
  },
  {
   "id": "meat/applegate",
   "name": "Applegate",
   "category": "Meat, Seafood & Frozen",
   "verdict": "lookalike",
   "status": "",
   "product": "",
   "owner": "Hormel",
   "since": "2015",
   "note": "",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-meat.html#applegate"
  },
  {
   "id": "meat/sweet-earth",
   "name": "Sweet Earth",
   "category": "Meat, Seafood & Frozen",
   "verdict": "lookalike",
   "status": "",
   "product": "",
   "owner": "Nestlé",
   "since": "2017",
   "note": "",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-meat.html#sweet-earth"
  },
  {
   "id": "meat/field-roast-lightlife",
   "name": "Field Roast, Lightlife",
   "category": "Meat, Seafood & Frozen",
   "verdict": "lookalike",
   "status": "",
   "product": "",
   "owner": "Maple Leaf Foods",
   "since": "",
   "note": "",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-meat.html#field-roast-lightlife"
  },
  {
   "id": "meat/nasoya-wildwood",
   "name": "Nasoya, Wildwood",
   "category": "Meat, Seafood & Frozen",
   "verdict": "lookalike",
   "status": "",
   "product": "",
   "owner": "Pulmuone (Korea)",
   "since": "",
   "note": "",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-meat.html#nasoya-wildwood"
  },
  {
   "id": "meat/gardein",
   "name": "Gardein",
   "category": "Meat, Seafood & Frozen",
   "verdict": "lookalike",
   "status": "",
   "product": "",
   "owner": "Conagra",
   "since": "",
   "note": "",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-meat.html#gardein"
  },
  {
   "id": "meat/morningstar-farms",
   "name": "MorningStar Farms",
   "category": "Meat, Seafood & Frozen",
   "verdict": "lookalike",
   "status": "",
   "product": "",
   "owner": "Mars (via Kellanova)",
   "since": "2025",
   "note": "",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-meat.html#morningstar-farms"
  },
  {
   "id": "meat/cascadian-farm-frozen",
   "name": "Cascadian Farm frozen",
   "category": "Meat, Seafood & Frozen",
   "verdict": "lookalike",
   "status": "",
   "product": "",
   "owner": "General Mills",
   "since": "",
   "note": "",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-meat.html#cascadian-farm-frozen"
  },
  {
   "id": "meat/woodstock",
   "name": "Woodstock",
   "category": "Meat, Seafood & Frozen",
   "verdict": "lookalike",
   "status": "",
   "product": "",
   "owner": "UNFI",
   "since": "",
   "note": "",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-meat.html#woodstock"
  },
  {
   "id": "meat/alexia",
   "name": "Alexia",
   "category": "Meat, Seafood & Frozen",
   "verdict": "lookalike",
   "status": "",
   "product": "",
   "owner": "Conagra",
   "since": "",
   "note": "",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-meat.html#alexia"
  },
  {
   "id": "meat/ore-ida",
   "name": "Ore-Ida",
   "category": "Meat, Seafood & Frozen",
   "verdict": "lookalike",
   "status": "",
   "product": "",
   "owner": "Kraft Heinz",
   "since": "",
   "note": "",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-meat.html#ore-ida"
  },
  {
   "id": "meat/hillshire-jimmy-dean-ball-park",
   "name": "Hillshire, Jimmy Dean, Ball Park",
   "category": "Meat, Seafood & Frozen",
   "verdict": "lookalike",
   "status": "",
   "product": "",
   "owner": "Tyson",
   "since": "",
   "note": "",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-meat.html#hillshire-jimmy-dean-ball-park"
  },
  {
   "id": "meat/oscar-mayer",
   "name": "Oscar Mayer",
   "category": "Meat, Seafood & Frozen",
   "verdict": "lookalike",
   "status": "",
   "product": "",
   "owner": "Kraft Heinz",
   "since": "",
   "note": "",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-meat.html#oscar-mayer"
  },
  {
   "id": "meat/vermont-smoke-and-cure",
   "name": "Vermont Smoke & Cure",
   "category": "Meat, Seafood & Frozen",
   "verdict": "lookalike",
   "status": "",
   "product": "",
   "owner": "Johnsonville",
   "since": "2020",
   "note": "",
   "source_url": "https://www.sevendaysvt.com/news/bottom-line-bees-wrap-in-middlebury-offers-a-sustainable-alternative-to-plastic-wrap-in-the-kitchen-33262327/",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-meat.html#vermont-smoke-and-cure"
  },
  {
   "id": "meat/wild-planet",
   "name": "Wild Planet",
   "category": "Meat, Seafood & Frozen",
   "verdict": "lookalike",
   "status": "",
   "product": "",
   "owner": "Bolton Group (family-owned Italian conglomerate: Rio Mare tuna, UHU glue, Collistar cosmetics)",
   "since": "2021",
   "note": "",
   "source_url": "https://www.bolton.com/stories/bolton-acquires-wild-planet-foods",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-meat.html#wild-planet"
  },
  {
   "id": "meat/amy-s-kitchen",
   "name": "Amy's Kitchen",
   "category": "Meat, Seafood & Frozen",
   "verdict": "on_the_fence",
   "status": "",
   "product": "",
   "owner": "",
   "since": "",
   "note": "Family-owned, independent — but NLRB charges (settled 2022), eight serious Cal/OSHA violations, and a 2022–2024 boycott ended by agreement. Repeated labor violations = off under the Standard. Your call.",
   "source_url": "https://nlrb.gov/case/32-CA-297143",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-meat.html#amy-s-kitchen"
  },
  {
   "id": "meat/beyond-meat",
   "name": "Beyond Meat",
   "category": "Meat, Seafood & Frozen",
   "verdict": "on_the_fence",
   "status": "",
   "product": "",
   "owner": "",
   "since": "",
   "note": "Public, single focus. Passes Gate 1 on the rule. Not checked further.",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-meat.html#beyond-meat"
  },
  {
   "id": "meat/impossible-foods",
   "name": "Impossible Foods",
   "category": "Meat, Seafood & Frozen",
   "verdict": "on_the_fence",
   "status": "",
   "product": "",
   "owner": "",
   "since": "",
   "note": "Privately held, VC-backed, single focus. Not checked further.",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-meat.html#impossible-foods"
  },
  {
   "id": "baby/bambo-nature",
   "name": "Bambo Nature (Abena)",
   "category": "Baby & Kids",
   "verdict": "good",
   "status": "verify",
   "product": "Diapers",
   "owner": "",
   "since": "",
   "note": "Family-owned, Denmark",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-baby.html#bambo-nature"
  },
  {
   "id": "baby/dyper",
   "name": "Dyper",
   "category": "Baby & Kids",
   "verdict": "good",
   "status": "solid",
   "product": "Diapers",
   "owner": "",
   "since": "",
   "note": "Founder-led (Sergio Radovcic); $29M raised, led by The Craftory (impact fund). No sale",
   "source_url": "https://www.preqin.com/data/profile/asset/dyper-inc-/347147",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-baby.html#dyper"
  },
  {
   "id": "baby/bobbie",
   "name": "Bobbie",
   "category": "Baby & Kids",
   "verdict": "good",
   "status": "solid",
   "product": "Formula",
   "owner": "",
   "since": "",
   "note": "Founder-led, venture-backed; owns its Ohio plant after buying Nature's One in 2023, which brought in Juggernaut Capital (private equity) as a shareholder",
   "source_url": "https://techcrunch.com/2023/07/12/infant-formula-bobbie-acquire-natures-one-70m-foodtech/",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-baby.html#bobbie"
  },
  {
   "id": "baby/holle",
   "name": "Holle",
   "category": "Baby & Kids",
   "verdict": "good",
   "status": "verify",
   "product": "Formula",
   "owner": "",
   "since": "",
   "note": "Family-owned, Germany",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-baby.html#holle"
  },
  {
   "id": "baby/hipp",
   "name": "HiPP",
   "category": "Baby & Kids",
   "verdict": "good",
   "status": "solid",
   "product": "Formula, baby food",
   "owner": "",
   "since": "",
   "note": "Family-owned, Germany",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-baby.html#hipp"
  },
  {
   "id": "baby/serenity-kids",
   "name": "Serenity Kids",
   "category": "Baby & Kids",
   "verdict": "good",
   "status": "solid",
   "product": "Baby food",
   "owner": "",
   "since": "",
   "note": "Founder-led (Serenity and Joe Carr); $52M minority growth investment from Stride Consumer Partners in 2024. Founders control",
   "source_url": "https://www.haynesboone.com/news/press-releases/haynes-boone-advises-serenity-kids-in-$52m-series-b-investment-from-stride-consumer-partners.pdf",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-baby.html#serenity-kids"
  },
  {
   "id": "baby/once-upon-a-farm",
   "name": "Once Upon a Farm",
   "category": "Baby & Kids",
   "verdict": "good",
   "status": "sourced",
   "product": "Baby food",
   "owner": "",
   "since": "",
   "note": "Public benefit corporation; went public in 2026. Single focus. Co-founded by former Annie's CEO John Foraker and Jennifer Garner",
   "source_url": "https://www.sec.gov/Archives/edgar/data/1696556/000119312526041885/d832753d424b4.htm",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-baby.html#once-upon-a-farm"
  },
  {
   "id": "baby/little-spoon",
   "name": "Little Spoon",
   "category": "Baby & Kids",
   "verdict": "good",
   "status": "verify",
   "product": "Baby food",
   "owner": "",
   "since": "",
   "note": "Independent",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-baby.html#little-spoon"
  },
  {
   "id": "baby/tubby-todd",
   "name": "Tubby Todd",
   "category": "Baby & Kids",
   "verdict": "good",
   "status": "verify",
   "product": "Baby skin care",
   "owner": "",
   "since": "",
   "note": "Family-owned",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-baby.html#tubby-todd"
  },
  {
   "id": "baby/badger",
   "name": "Badger",
   "category": "Baby & Kids",
   "verdict": "good",
   "status": "sourced",
   "product": "Baby skin care",
   "owner": "",
   "since": "",
   "note": "Family-owned, B Corp, NH benefit corporation, top pay capped at 5x the lowest-paid",
   "source_url": "https://www.badgerbalm.com/pages/who-we-are",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-baby.html#badger"
  },
  {
   "id": "baby/hello-bello",
   "name": "Hello Bello",
   "category": "Baby & Kids",
   "verdict": "lookalike",
   "status": "",
   "product": "",
   "owner": "Hildred Capital (private equity)",
   "since": "2023",
   "note": "",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-baby.html#hello-bello"
  },
  {
   "id": "baby/happy-family",
   "name": "Happy Family",
   "category": "Baby & Kids",
   "verdict": "lookalike",
   "status": "",
   "product": "",
   "owner": "Danone",
   "since": "",
   "note": "",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-baby.html#happy-family"
  },
  {
   "id": "baby/earth-s-best-ella-s-kitchen",
   "name": "Earth's Best, Ella's Kitchen",
   "category": "Baby & Kids",
   "verdict": "lookalike",
   "status": "",
   "product": "",
   "owner": "Hain Celestial",
   "since": "",
   "note": "",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-baby.html#earth-s-best-ella-s-kitchen"
  },
  {
   "id": "baby/plum-organics",
   "name": "Plum Organics",
   "category": "Baby & Kids",
   "verdict": "lookalike",
   "status": "",
   "product": "",
   "owner": "Sun-Maid",
   "since": "2021",
   "note": "",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-baby.html#plum-organics"
  },
  {
   "id": "baby/gerber",
   "name": "Gerber",
   "category": "Baby & Kids",
   "verdict": "lookalike",
   "status": "",
   "product": "",
   "owner": "Nestlé",
   "since": "",
   "note": "",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-baby.html#gerber"
  },
  {
   "id": "baby/sprout",
   "name": "Sprout",
   "category": "Baby & Kids",
   "verdict": "lookalike",
   "status": "",
   "product": "",
   "owner": "North Castle Partners (private equity)",
   "since": "",
   "note": "",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-baby.html#sprout"
  },
  {
   "id": "baby/beech-nut",
   "name": "Beech-Nut",
   "category": "Baby & Kids",
   "verdict": "lookalike",
   "status": "",
   "product": "",
   "owner": "Hero Group (Switzerland)",
   "since": "",
   "note": "",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-baby.html#beech-nut"
  },
  {
   "id": "baby/kabrita",
   "name": "Kabrita",
   "category": "Baby & Kids",
   "verdict": "lookalike",
   "status": "",
   "product": "",
   "owner": "Ausnutria (China, public)",
   "since": "",
   "note": "",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-baby.html#kabrita"
  },
  {
   "id": "baby/babyganics",
   "name": "Babyganics",
   "category": "Baby & Kids",
   "verdict": "lookalike",
   "status": "",
   "product": "",
   "owner": "SC Johnson",
   "since": "2016",
   "note": "",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-baby.html#babyganics"
  },
  {
   "id": "baby/aveeno-baby-johnson-s",
   "name": "Aveeno Baby, Johnson's",
   "category": "Baby & Kids",
   "verdict": "lookalike",
   "status": "",
   "product": "",
   "owner": "Kenvue",
   "since": "",
   "note": "",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-baby.html#aveeno-baby-johnson-s"
  },
  {
   "id": "baby/burt-s-bees-baby",
   "name": "Burt's Bees Baby",
   "category": "Baby & Kids",
   "verdict": "lookalike",
   "status": "",
   "product": "",
   "owner": "Clorox",
   "since": "",
   "note": "",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-baby.html#burt-s-bees-baby"
  },
  {
   "id": "baby/cetaphil-baby",
   "name": "Cetaphil Baby",
   "category": "Baby & Kids",
   "verdict": "lookalike",
   "status": "",
   "product": "",
   "owner": "Galderma",
   "since": "",
   "note": "",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-baby.html#cetaphil-baby"
  },
  {
   "id": "baby/seventh-generation-diapers",
   "name": "Seventh Generation diapers",
   "category": "Baby & Kids",
   "verdict": "lookalike",
   "status": "",
   "product": "",
   "owner": "Unilever",
   "since": "2016",
   "note": "",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-baby.html#seventh-generation-diapers"
  },
  {
   "id": "baby/pampers-luvs",
   "name": "Pampers, Luvs",
   "category": "Baby & Kids",
   "verdict": "lookalike",
   "status": "",
   "product": "",
   "owner": "Procter & Gamble",
   "since": "",
   "note": "",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-baby.html#pampers-luvs"
  },
  {
   "id": "baby/huggies-pull-ups",
   "name": "Huggies, Pull-Ups",
   "category": "Baby & Kids",
   "verdict": "lookalike",
   "status": "",
   "product": "",
   "owner": "Kimberly-Clark",
   "since": "",
   "note": "",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-baby.html#huggies-pull-ups"
  },
  {
   "id": "baby/similac",
   "name": "Similac",
   "category": "Baby & Kids",
   "verdict": "lookalike",
   "status": "",
   "product": "",
   "owner": "Abbott",
   "since": "",
   "note": "",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-baby.html#similac"
  },
  {
   "id": "baby/enfamil",
   "name": "Enfamil",
   "category": "Baby & Kids",
   "verdict": "lookalike",
   "status": "",
   "product": "",
   "owner": "Reckitt",
   "since": "",
   "note": "",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-baby.html#enfamil"
  },
  {
   "id": "baby/waterwipes",
   "name": "WaterWipes",
   "category": "Baby & Kids",
   "verdict": "lookalike",
   "status": "",
   "product": "",
   "owner": "3i Group (private equity, majority stake); founder kept a minority",
   "since": "2024",
   "note": "",
   "source_url": "https://www.waterwipes.com/news-and-media/press-release-december-2024",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-baby.html#waterwipes"
  },
  {
   "id": "baby/coterie",
   "name": "Coterie",
   "category": "Baby & Kids",
   "verdict": "on_the_fence",
   "status": "",
   "product": "",
   "owner": "",
   "since": "",
   "note": "Now part of Mammoth Brands (with Harry's). Multi-aisle by the rule.",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-baby.html#coterie"
  },
  {
   "id": "baby/the-honest-company",
   "name": "The Honest Company",
   "category": "Baby & Kids",
   "verdict": "on_the_fence",
   "status": "",
   "product": "",
   "owner": "",
   "since": "",
   "note": "Public, baby and beauty. Two aisles. Borderline.",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-baby.html#the-honest-company"
  },
  {
   "id": "baby/byheart",
   "name": "ByHeart",
   "category": "Baby & Kids",
   "verdict": "on_the_fence",
   "status": "",
   "product": "",
   "owner": "",
   "since": "",
   "note": "Failed on record. November 2025 nationwide recall after an infant botulism outbreak hospitalized 15+ babies in 12 states; C. botulinum confirmed in unopened cans by genome sequencing. Also a 2022 Cronobacter recall and a 2023 FDA warning letter. Production paused. Off unless the record clears.",
   "source_url": "https://en.wikipedia.org/wiki/ByHeart",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-baby.html#byheart"
  },
  {
   "id": "pet/fromm",
   "name": "Fromm",
   "category": "Pet",
   "verdict": "good",
   "status": "sourced",
   "product": "Dog & cat food",
   "owner": "",
   "since": "",
   "note": "Fifth-generation family-owned (Nieman family); owns its own Wisconsin plants",
   "source_url": "https://gofromm.com/why-fromm",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-pet.html#fromm"
  },
  {
   "id": "pet/petcurean",
   "name": "Petcurean (GO!, NOW)",
   "category": "Pet",
   "verdict": "good",
   "status": "sourced",
   "product": "Dog & cat food",
   "owner": "",
   "since": "",
   "note": "Family-owned, Canadian, founded by two friends in 1999; no outside shareholders",
   "source_url": "https://www.businesswire.com/news/home/20190625005335/en/Petcurean-Celebrates-20-Years-Putting-Pets",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-pet.html#petcurean"
  },
  {
   "id": "pet/open-farm",
   "name": "Open Farm",
   "category": "Pet",
   "verdict": "good",
   "status": "solid",
   "product": "Dog & cat food",
   "owner": "",
   "since": "",
   "note": "Founder-led; minority growth investors (General Atlantic, Encore Consumer Capital), founders control",
   "source_url": "https://generalatlantic.com/?p=7034",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-pet.html#open-farm"
  },
  {
   "id": "pet/farmina",
   "name": "Farmina",
   "category": "Pet",
   "verdict": "good",
   "status": "verify",
   "product": "Dog & cat food",
   "owner": "",
   "since": "",
   "note": "Family-owned, Italy",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-pet.html#farmina"
  },
  {
   "id": "pet/zignature",
   "name": "Zignature (Pets Global)",
   "category": "Pet",
   "verdict": "good",
   "status": "verify",
   "product": "Dog & cat food",
   "owner": "",
   "since": "",
   "note": "Privately held",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-pet.html#zignature"
  },
  {
   "id": "pet/smallbatch",
   "name": "Smallbatch",
   "category": "Pet",
   "verdict": "good",
   "status": "verify",
   "product": "Raw pet food",
   "owner": "",
   "since": "",
   "note": "Independent",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-pet.html#smallbatch"
  },
  {
   "id": "pet/the-farmer-s-dog",
   "name": "The Farmer's Dog",
   "category": "Pet",
   "verdict": "good",
   "status": "solid",
   "product": "Fresh dog food",
   "owner": "",
   "since": "",
   "note": "Founder-led (Jonathan Regev, CEO); venture-backed with $150M+ raised; still private; bought pet-wellness brand Woof in 2026",
   "source_url": "https://www.petfoodindustry.com/pet-food-market/mergers-and-acquisitions/news/15831888/farmers-dog-acquires-woof-to-expand-into-enrichment",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-pet.html#the-farmer-s-dog"
  },
  {
   "id": "pet/earth-animal",
   "name": "Earth Animal",
   "category": "Pet",
   "verdict": "good",
   "status": "verify",
   "product": "Treats, supplements",
   "owner": "",
   "since": "",
   "note": "Independent",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-pet.html#earth-animal"
  },
  {
   "id": "pet/west-paw",
   "name": "West Paw",
   "category": "Pet",
   "verdict": "good",
   "status": "solid",
   "product": "Toys",
   "owner": "",
   "since": "",
   "note": "Employee-owned, B Corp",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-pet.html#west-paw"
  },
  {
   "id": "pet/kong",
   "name": "Kong",
   "category": "Pet",
   "verdict": "good",
   "status": "solid",
   "product": "Toys",
   "owner": "",
   "since": "",
   "note": "Family-owned",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-pet.html#kong"
  },
  {
   "id": "pet/orijen-acana",
   "name": "Orijen, Acana (Champion)",
   "category": "Pet",
   "verdict": "lookalike",
   "status": "",
   "product": "",
   "owner": "Mars",
   "since": "2023",
   "note": "",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-pet.html#orijen-acana"
  },
  {
   "id": "pet/blue-buffalo",
   "name": "Blue Buffalo",
   "category": "Pet",
   "verdict": "lookalike",
   "status": "",
   "product": "",
   "owner": "General Mills",
   "since": "2018",
   "note": "",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-pet.html#blue-buffalo"
  },
  {
   "id": "pet/tiki-pets",
   "name": "Tiki Pets (Whitebridge)",
   "category": "Pet",
   "verdict": "lookalike",
   "status": "",
   "product": "",
   "owner": "General Mills",
   "since": "2025",
   "note": "",
   "source_url": "https://www.sec.gov/Archives/edgar/data/0000040704/000162828026046466/gis-20260531.htm",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-pet.html#tiki-pets"
  },
  {
   "id": "pet/wellness-old-mother-hubbard",
   "name": "Wellness, Old Mother Hubbard",
   "category": "Pet",
   "verdict": "lookalike",
   "status": "",
   "product": "",
   "owner": "Clearlake Capital (private equity)",
   "since": "",
   "note": "",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-pet.html#wellness-old-mother-hubbard"
  },
  {
   "id": "pet/purina-merrick-castor-and-pollux",
   "name": "Purina, Merrick, Castor & Pollux",
   "category": "Pet",
   "verdict": "lookalike",
   "status": "",
   "product": "",
   "owner": "Nestlé",
   "since": "",
   "note": "",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-pet.html#purina-merrick-castor-and-pollux"
  },
  {
   "id": "pet/iams-eukanuba-royal-canin-pedigree-whiskas-nutro-greenies",
   "name": "Iams, Eukanuba, Royal Canin, Pedigree, Whiskas, Nutro, Greenies",
   "category": "Pet",
   "verdict": "lookalike",
   "status": "",
   "product": "",
   "owner": "Mars",
   "since": "",
   "note": "",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-pet.html#iams-eukanuba-royal-canin-pedigree-whiskas-nutro-greenies"
  },
  {
   "id": "pet/hill-s",
   "name": "Hill's",
   "category": "Pet",
   "verdict": "lookalike",
   "status": "",
   "product": "",
   "owner": "Colgate-Palmolive",
   "since": "",
   "note": "",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-pet.html#hill-s"
  },
  {
   "id": "pet/natural-balance",
   "name": "Natural Balance",
   "category": "Pet",
   "verdict": "lookalike",
   "status": "",
   "product": "",
   "owner": "Nexus Capital (private equity)",
   "since": "2021",
   "note": "",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-pet.html#natural-balance"
  },
  {
   "id": "pet/nulo",
   "name": "Nulo",
   "category": "Pet",
   "verdict": "lookalike",
   "status": "",
   "product": "",
   "owner": "Bansk Group (private equity)",
   "since": "2021",
   "note": "",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-pet.html#nulo"
  },
  {
   "id": "pet/primal-pet-foods",
   "name": "Primal Pet Foods",
   "category": "Pet",
   "verdict": "lookalike",
   "status": "",
   "product": "",
   "owner": "Kinderhook (private equity)",
   "since": "2018",
   "note": "",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-pet.html#primal-pet-foods"
  },
  {
   "id": "pet/halo",
   "name": "Halo",
   "category": "Pet",
   "verdict": "lookalike",
   "status": "",
   "product": "",
   "owner": "Better Choice Company",
   "since": "",
   "note": "",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-pet.html#halo"
  },
  {
   "id": "pet/rachael-ray-nutrish",
   "name": "Rachael Ray Nutrish",
   "category": "Pet",
   "verdict": "lookalike",
   "status": "",
   "product": "",
   "owner": "J.M. Smucker",
   "since": "",
   "note": "",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-pet.html#rachael-ray-nutrish"
  },
  {
   "id": "pet/stella-and-chewy-s",
   "name": "Stella & Chewy's",
   "category": "Pet",
   "verdict": "on_the_fence",
   "status": "",
   "product": "",
   "owner": "",
   "since": "",
   "note": "Ownership unclear from public records. Parked until checked.",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-pet.html#stella-and-chewy-s"
  },
  {
   "id": "pet/the-honest-kitchen",
   "name": "The Honest Kitchen",
   "category": "Pet",
   "verdict": "on_the_fence",
   "status": "",
   "product": "",
   "owner": "",
   "since": "",
   "note": "Founder Lucy Postins was majority owner in the mid-2010s; since then $150M from Monarch Alternative Capital plus stakes from two PE/growth firms. PitchBook lists it PE-backed; CEO isn't the founder. Control unclear. Your call.",
   "source_url": "https://www.businesswire.com/news/home/20220405005455/en/Pioneer-in-Human-Grade-Pet-Food-The-Honest-Kitchen-Raises-%24150-Million-Investment-in-Latest-Fundraise-Round",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-pet.html#the-honest-kitchen"
  },
  {
   "id": "clothing/patagonia",
   "name": "Patagonia",
   "category": "Clothing & Footwear",
   "verdict": "good",
   "status": "sourced",
   "product": "Outerwear, layers",
   "owner": "",
   "since": "",
   "note": "Owned by a purpose trust and a nonprofit collective since 2022; profits to climate work",
   "source_url": "https://thenonprofittimes.com/?p=175280",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-clothing.html#patagonia"
  },
  {
   "id": "clothing/darn-tough",
   "name": "Darn Tough",
   "category": "Clothing & Footwear",
   "verdict": "good",
   "status": "sourced",
   "product": "Socks",
   "owner": "",
   "since": "",
   "note": "Family-owned, Vermont, lifetime warranty",
   "source_url": "https://darntough.com/pages/company-history",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-clothing.html#darn-tough"
  },
  {
   "id": "clothing/kotn",
   "name": "Kotn",
   "category": "Clothing & Footwear",
   "verdict": "good",
   "status": "solid",
   "product": "Tees, basics",
   "owner": "",
   "since": "",
   "note": "All three founders still run it (Helali is CEO); B Corp; direct trade with Egyptian cotton farmers; no sale found",
   "source_url": "https://en.wikipedia.org/wiki/Kotn",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-clothing.html#kotn"
  },
  {
   "id": "clothing/bombas",
   "name": "Bombas",
   "category": "Clothing & Footwear",
   "verdict": "good",
   "status": "solid",
   "product": "Socks",
   "owner": "",
   "since": "",
   "note": "Private and independent; founder stepped back to a strategic role in 2025, no sale",
   "source_url": "https://hoodline.com/2026/08/bombas-opens-first-d-c-store-in-georgetown-with-free-crab-socks/",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-clothing.html#bombas"
  },
  {
   "id": "clothing/tentree",
   "name": "Tentree",
   "category": "Clothing & Footwear",
   "verdict": "good",
   "status": "verify",
   "product": "Basics",
   "owner": "",
   "since": "",
   "note": "Founder-led (Emsley brothers), Canadian-owned, B Corp; PitchBook lists it as PE-growth-backed. Confirm founder control",
   "source_url": "https://pitchbook.com/profiles/company/155401-12",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-clothing.html#tentree"
  },
  {
   "id": "clothing/outerknown",
   "name": "Outerknown",
   "category": "Clothing & Footwear",
   "verdict": "good",
   "status": "verify",
   "product": "Basics",
   "owner": "",
   "since": "",
   "note": "Independent, Fair Trade",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-clothing.html#outerknown"
  },
  {
   "id": "clothing/toad-and-co",
   "name": "Toad&Co",
   "category": "Clothing & Footwear",
   "verdict": "good",
   "status": "verify",
   "product": "Basics",
   "owner": "",
   "since": "",
   "note": "Independent, B Corp",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-clothing.html#toad-and-co"
  },
  {
   "id": "clothing/known-supply",
   "name": "Known Supply",
   "category": "Clothing & Footwear",
   "verdict": "good",
   "status": "verify",
   "product": "Basics",
   "owner": "",
   "since": "",
   "note": "Independent, Fair Trade",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-clothing.html#known-supply"
  },
  {
   "id": "clothing/fair-indigo",
   "name": "Fair Indigo",
   "category": "Clothing & Footwear",
   "verdict": "good",
   "status": "verify",
   "product": "Basics",
   "owner": "",
   "since": "",
   "note": "Independent",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-clothing.html#fair-indigo"
  },
  {
   "id": "clothing/girlfriend-collective",
   "name": "Girlfriend Collective",
   "category": "Clothing & Footwear",
   "verdict": "good",
   "status": "solid",
   "product": "Activewear",
   "owner": "",
   "since": "",
   "note": "Founded and run by Ellie and Quang Dinh, Seattle; discloses its factory; no sale found",
   "source_url": "https://resources.1800dtc.com/brand/girlfriend-collective",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-clothing.html#girlfriend-collective"
  },
  {
   "id": "clothing/american-giant",
   "name": "American Giant",
   "category": "Clothing & Footwear",
   "verdict": "good",
   "status": "verify",
   "product": "Basics",
   "owner": "",
   "since": "",
   "note": "Privately held, US-made",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-clothing.html#american-giant"
  },
  {
   "id": "clothing/carhartt",
   "name": "Carhartt",
   "category": "Clothing & Footwear",
   "verdict": "good",
   "status": "solid",
   "product": "Work wear",
   "owner": "",
   "since": "",
   "note": "Family-owned, single focus",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-clothing.html#carhartt"
  },
  {
   "id": "clothing/l-l-bean",
   "name": "L.L.Bean",
   "category": "Clothing & Footwear",
   "verdict": "good",
   "status": "solid",
   "product": "Outdoor, basics",
   "owner": "",
   "since": "",
   "note": "Family-owned",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-clothing.html#l-l-bean"
  },
  {
   "id": "clothing/pendleton",
   "name": "Pendleton",
   "category": "Clothing & Footwear",
   "verdict": "good",
   "status": "solid",
   "product": "Wool, blankets",
   "owner": "",
   "since": "",
   "note": "Family-owned since 1863",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-clothing.html#pendleton"
  },
  {
   "id": "clothing/filson",
   "name": "Filson",
   "category": "Clothing & Footwear",
   "verdict": "good",
   "status": "verify",
   "product": "Outdoor",
   "owner": "",
   "since": "",
   "note": "Bedrock Manufacturing (private)",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-clothing.html#filson"
  },
  {
   "id": "clothing/boden",
   "name": "Boden",
   "category": "Clothing & Footwear",
   "verdict": "good",
   "status": "verify",
   "product": "Kids clothing",
   "owner": "",
   "since": "",
   "note": "Family-owned, UK",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-clothing.html#boden"
  },
  {
   "id": "clothing/veja",
   "name": "Veja",
   "category": "Clothing & Footwear",
   "verdict": "good",
   "status": "sourced",
   "product": "Sneakers",
   "owner": "",
   "since": "",
   "note": "The two founders still wholly own it; no investors ever, no advertising",
   "source_url": "https://www.businessoffashion.com/community/people/sebastian-kopp-francois-ghislain-morillion",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-clothing.html#veja"
  },
  {
   "id": "clothing/red-wing",
   "name": "Red Wing",
   "category": "Clothing & Footwear",
   "verdict": "good",
   "status": "solid",
   "product": "Boots",
   "owner": "",
   "since": "",
   "note": "Family-owned since 1905",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-clothing.html#red-wing"
  },
  {
   "id": "clothing/keen",
   "name": "Keen",
   "category": "Clothing & Footwear",
   "verdict": "good",
   "status": "solid",
   "product": "Shoes, sandals",
   "owner": "",
   "since": "",
   "note": "Privately held, family (Fuerst)",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-clothing.html#keen"
  },
  {
   "id": "clothing/blundstone",
   "name": "Blundstone",
   "category": "Clothing & Footwear",
   "verdict": "good",
   "status": "solid",
   "product": "Boots",
   "owner": "",
   "since": "",
   "note": "Family-owned, Australia",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-clothing.html#blundstone"
  },
  {
   "id": "clothing/thursday-boots",
   "name": "Thursday Boots",
   "category": "Clothing & Footwear",
   "verdict": "good",
   "status": "verify",
   "product": "Boots",
   "owner": "",
   "since": "",
   "note": "Independent",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-clothing.html#thursday-boots"
  },
  {
   "id": "clothing/nisolo",
   "name": "Nisolo",
   "category": "Clothing & Footwear",
   "verdict": "good",
   "status": "verify",
   "product": "Shoes",
   "owner": "",
   "since": "",
   "note": "Independent, B Corp",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-clothing.html#nisolo"
  },
  {
   "id": "clothing/xero-shoes",
   "name": "Xero Shoes",
   "category": "Clothing & Footwear",
   "verdict": "good",
   "status": "verify",
   "product": "Shoes",
   "owner": "",
   "since": "",
   "note": "Independent",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-clothing.html#xero-shoes"
  },
  {
   "id": "clothing/vivobarefoot",
   "name": "Vivobarefoot",
   "category": "Clothing & Footwear",
   "verdict": "good",
   "status": "verify",
   "product": "Shoes",
   "owner": "",
   "since": "",
   "note": "Independent, B Corp",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-clothing.html#vivobarefoot"
  },
  {
   "id": "clothing/timberland-north-face-vans-icebreaker-smartwool-dickies",
   "name": "Timberland, North Face, Vans, Icebreaker, Smartwool, Dickies",
   "category": "Clothing & Footwear",
   "verdict": "lookalike",
   "status": "",
   "product": "",
   "owner": "VF Corp",
   "since": "",
   "note": "",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-clothing.html#timberland-north-face-vans-icebreaker-smartwool-dickies"
  },
  {
   "id": "clothing/prana-sorel",
   "name": "prAna, Sorel",
   "category": "Clothing & Footwear",
   "verdict": "lookalike",
   "status": "",
   "product": "",
   "owner": "Columbia Sportswear",
   "since": "",
   "note": "",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-clothing.html#prana-sorel"
  },
  {
   "id": "clothing/converse",
   "name": "Converse",
   "category": "Clothing & Footwear",
   "verdict": "lookalike",
   "status": "",
   "product": "",
   "owner": "Nike",
   "since": "",
   "note": "",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-clothing.html#converse"
  },
  {
   "id": "clothing/champion-sperry",
   "name": "Champion, Sperry",
   "category": "Clothing & Footwear",
   "verdict": "lookalike",
   "status": "",
   "product": "",
   "owner": "Authentic Brands Group",
   "since": "2024",
   "note": "",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-clothing.html#champion-sperry"
  },
  {
   "id": "clothing/hanes",
   "name": "Hanes",
   "category": "Clothing & Footwear",
   "verdict": "lookalike",
   "status": "",
   "product": "",
   "owner": "HanesBrands",
   "since": "",
   "note": "",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-clothing.html#hanes"
  },
  {
   "id": "clothing/fruit-of-the-loom-brooks",
   "name": "Fruit of the Loom, Brooks",
   "category": "Clothing & Footwear",
   "verdict": "lookalike",
   "status": "",
   "product": "",
   "owner": "Berkshire Hathaway",
   "since": "",
   "note": "",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-clothing.html#fruit-of-the-loom-brooks"
  },
  {
   "id": "clothing/hanna-andersson",
   "name": "Hanna Andersson",
   "category": "Clothing & Footwear",
   "verdict": "lookalike",
   "status": "",
   "product": "",
   "owner": "L Catterton (private equity)",
   "since": "2016",
   "note": "",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-clothing.html#hanna-andersson"
  },
  {
   "id": "clothing/danner",
   "name": "Danner",
   "category": "Clothing & Footwear",
   "verdict": "lookalike",
   "status": "",
   "product": "",
   "owner": "ABC-Mart (Japan)",
   "since": "2012",
   "note": "",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-clothing.html#danner"
  },
  {
   "id": "clothing/allen-edmonds",
   "name": "Allen Edmonds",
   "category": "Clothing & Footwear",
   "verdict": "lookalike",
   "status": "",
   "product": "",
   "owner": "Caleres",
   "since": "2016",
   "note": "",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-clothing.html#allen-edmonds"
  },
  {
   "id": "clothing/merrell-chaco-saucony-sperry",
   "name": "Merrell, Chaco, Saucony, Sperry (until 2024)",
   "category": "Clothing & Footwear",
   "verdict": "lookalike",
   "status": "",
   "product": "",
   "owner": "Wolverine",
   "since": "",
   "note": "",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-clothing.html#merrell-chaco-saucony-sperry"
  },
  {
   "id": "clothing/teva-hoka-ugg",
   "name": "Teva, Hoka, UGG",
   "category": "Clothing & Footwear",
   "verdict": "lookalike",
   "status": "",
   "product": "",
   "owner": "Deckers",
   "since": "",
   "note": "",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-clothing.html#teva-hoka-ugg"
  },
  {
   "id": "clothing/birkenstock",
   "name": "Birkenstock",
   "category": "Clothing & Footwear",
   "verdict": "lookalike",
   "status": "",
   "product": "",
   "owner": "Public, L Catterton majority",
   "since": "",
   "note": "",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-clothing.html#birkenstock"
  },
  {
   "id": "clothing/wrangler-lee",
   "name": "Wrangler, Lee",
   "category": "Clothing & Footwear",
   "verdict": "lookalike",
   "status": "",
   "product": "",
   "owner": "Kontoor Brands",
   "since": "",
   "note": "",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-clothing.html#wrangler-lee"
  },
  {
   "id": "clothing/levi-s",
   "name": "Levi's",
   "category": "Clothing & Footwear",
   "verdict": "on_the_fence",
   "status": "",
   "product": "",
   "owner": "",
   "since": "",
   "note": "Public, single-focus apparel. Passes Gate 1 on the rule. Your call.",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-clothing.html#levi-s"
  },
  {
   "id": "clothing/allbirds",
   "name": "Allbirds",
   "category": "Clothing & Footwear",
   "verdict": "on_the_fence",
   "status": "",
   "product": "",
   "owner": "",
   "since": "",
   "note": "Public benefit corporation, single focus. Passes on the rule; financially shaky.",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-clothing.html#allbirds"
  },
  {
   "id": "clothing/duluth-trading",
   "name": "Duluth Trading",
   "category": "Clothing & Footwear",
   "verdict": "on_the_fence",
   "status": "",
   "product": "",
   "owner": "",
   "since": "",
   "note": "Public, single focus. Passes on the rule. Not checked further.",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-clothing.html#duluth-trading"
  },
  {
   "id": "clothing/everlane",
   "name": "Everlane",
   "category": "Clothing & Footwear",
   "verdict": "on_the_fence",
   "status": "",
   "product": "",
   "owner": "",
   "since": "",
   "note": "Privately held, VC-backed. Transparency record is mixed. Your call.",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-clothing.html#everlane"
  },
  {
   "id": "clothing/pact",
   "name": "Pact",
   "category": "Clothing & Footwear",
   "verdict": "on_the_fence",
   "status": "",
   "product": "",
   "owner": "",
   "since": "",
   "note": "Acquired in 2011 by Revelry Brands, a holding company run by a serial build-and-sell operator; private-equity growth stake (Sunrise Strategic Partners) in 2016. PitchBook lists it as PE-backed. GOTS and Fair Trade certified. Your call.",
   "source_url": "https://pitchbook.com/profiles/company/53533-90",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-clothing.html#pact"
  },
  {
   "id": "kitchen/lodge",
   "name": "Lodge",
   "category": "Home & Kitchen",
   "verdict": "good",
   "status": "sourced",
   "product": "Cast iron",
   "owner": "",
   "since": "",
   "note": "Family-owned since 1896; about 70 family shareholders, same Tennessee town",
   "source_url": "https://www.familybusinessmagazine.com/seasoned-family-business",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-kitchen.html#lodge"
  },
  {
   "id": "kitchen/le-creuset",
   "name": "Le Creuset",
   "category": "Home & Kitchen",
   "verdict": "good",
   "status": "verify",
   "product": "Enameled cookware",
   "owner": "",
   "since": "",
   "note": "Privately held (Cohen family)",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-kitchen.html#le-creuset"
  },
  {
   "id": "kitchen/smithey",
   "name": "Smithey",
   "category": "Home & Kitchen",
   "verdict": "good",
   "status": "verify",
   "product": "Cast iron",
   "owner": "",
   "since": "",
   "note": "Independent, South Carolina",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-kitchen.html#smithey"
  },
  {
   "id": "kitchen/field-company",
   "name": "Field Company",
   "category": "Home & Kitchen",
   "verdict": "good",
   "status": "verify",
   "product": "Cast iron",
   "owner": "",
   "since": "",
   "note": "Independent",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-kitchen.html#field-company"
  },
  {
   "id": "kitchen/stargazer",
   "name": "Stargazer",
   "category": "Home & Kitchen",
   "verdict": "good",
   "status": "verify",
   "product": "Cast iron",
   "owner": "",
   "since": "",
   "note": "Independent, Pennsylvania",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-kitchen.html#stargazer"
  },
  {
   "id": "kitchen/heritage-steel",
   "name": "Heritage Steel",
   "category": "Home & Kitchen",
   "verdict": "good",
   "status": "verify",
   "product": "Stainless cookware",
   "owner": "",
   "since": "",
   "note": "Family-owned, Tennessee",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-kitchen.html#heritage-steel"
  },
  {
   "id": "kitchen/360-cookware",
   "name": "360 Cookware (Americraft)",
   "category": "Home & Kitchen",
   "verdict": "good",
   "status": "verify",
   "product": "Stainless cookware",
   "owner": "",
   "since": "",
   "note": "Family-owned, Wisconsin",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-kitchen.html#360-cookware"
  },
  {
   "id": "kitchen/made-in",
   "name": "Made In",
   "category": "Home & Kitchen",
   "verdict": "good",
   "status": "solid",
   "product": "Cookware",
   "owner": "",
   "since": "",
   "note": "Founder-led (Kalick, Malt); about $8M raised from investors including chefs and one PE firm; products made in family-owned partner factories in France, Italy and the US",
   "source_url": "https://en.wikipedia.org/wiki/Made_In_Cookware",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-kitchen.html#made-in"
  },
  {
   "id": "kitchen/victorinox",
   "name": "Victorinox",
   "category": "Home & Kitchen",
   "verdict": "good",
   "status": "solid",
   "product": "Knives",
   "owner": "",
   "since": "",
   "note": "Family and foundation owned, Switzerland",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-kitchen.html#victorinox"
  },
  {
   "id": "kitchen/opinel",
   "name": "Opinel",
   "category": "Home & Kitchen",
   "verdict": "good",
   "status": "solid",
   "product": "Knives",
   "owner": "",
   "since": "",
   "note": "Family-owned, France",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-kitchen.html#opinel"
  },
  {
   "id": "kitchen/w-sthof",
   "name": "Wüsthof",
   "category": "Home & Kitchen",
   "verdict": "good",
   "status": "solid",
   "product": "Knives",
   "owner": "",
   "since": "",
   "note": "Family-owned, Germany",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-kitchen.html#w-sthof"
  },
  {
   "id": "kitchen/mercer",
   "name": "Mercer",
   "category": "Home & Kitchen",
   "verdict": "good",
   "status": "verify",
   "product": "Knives",
   "owner": "",
   "since": "",
   "note": "Privately held",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-kitchen.html#mercer"
  },
  {
   "id": "kitchen/vitamix",
   "name": "Vitamix",
   "category": "Home & Kitchen",
   "verdict": "good",
   "status": "solid",
   "product": "Blender",
   "owner": "",
   "since": "",
   "note": "Family-owned, single focus",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-kitchen.html#vitamix"
  },
  {
   "id": "kitchen/blendtec",
   "name": "Blendtec (K-Tec)",
   "category": "Home & Kitchen",
   "verdict": "good",
   "status": "verify",
   "product": "Blender",
   "owner": "",
   "since": "",
   "note": "Privately held, Utah",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-kitchen.html#blendtec"
  },
  {
   "id": "kitchen/chemex",
   "name": "Chemex",
   "category": "Home & Kitchen",
   "verdict": "good",
   "status": "solid",
   "product": "Pour-over",
   "owner": "",
   "since": "",
   "note": "Family-owned",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-kitchen.html#chemex"
  },
  {
   "id": "kitchen/hario",
   "name": "Hario",
   "category": "Home & Kitchen",
   "verdict": "good",
   "status": "verify",
   "product": "Coffee gear",
   "owner": "",
   "since": "",
   "note": "Family-owned, Japan",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-kitchen.html#hario"
  },
  {
   "id": "kitchen/bodum",
   "name": "Bodum",
   "category": "Home & Kitchen",
   "verdict": "good",
   "status": "solid",
   "product": "French press",
   "owner": "",
   "since": "",
   "note": "Family-owned",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-kitchen.html#bodum"
  },
  {
   "id": "kitchen/fellow",
   "name": "Fellow",
   "category": "Home & Kitchen",
   "verdict": "good",
   "status": "solid",
   "product": "Coffee gear",
   "owner": "",
   "since": "",
   "note": "Founder-led (Jake Miller); $30M raised, lead investor is NextWorld Evergreen (a no-forced-exit fund). No sale",
   "source_url": "https://www.cbinsights.com/investor/fellow-industries",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-kitchen.html#fellow"
  },
  {
   "id": "kitchen/weck",
   "name": "Weck",
   "category": "Home & Kitchen",
   "verdict": "good",
   "status": "verify",
   "product": "Jars",
   "owner": "",
   "since": "",
   "note": "Family-owned, Germany",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-kitchen.html#weck"
  },
  {
   "id": "kitchen/abeego",
   "name": "Abeego",
   "category": "Home & Kitchen",
   "verdict": "good",
   "status": "verify",
   "product": "Food wrap",
   "owner": "",
   "since": "",
   "note": "Independent, Canada",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-kitchen.html#abeego"
  },
  {
   "id": "kitchen/lifestraw",
   "name": "LifeStraw (Vestergaard)",
   "category": "Home & Kitchen",
   "verdict": "good",
   "status": "verify",
   "product": "Water filter",
   "owner": "",
   "since": "",
   "note": "Family-owned",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-kitchen.html#lifestraw"
  },
  {
   "id": "kitchen/berkey",
   "name": "Berkey",
   "category": "Home & Kitchen",
   "verdict": "good",
   "status": "verify",
   "product": "Water filter",
   "owner": "",
   "since": "",
   "note": "Privately held",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-kitchen.html#berkey"
  },
  {
   "id": "kitchen/coyuchi",
   "name": "Coyuchi",
   "category": "Home & Kitchen",
   "verdict": "good",
   "status": "solid",
   "product": "Bedding, towels",
   "owner": "",
   "since": "",
   "note": "Bought in 2008 by Organic Style, a small eco-luxury holding; raised public money via a Regulation A+ offering in 2022. Not founder-owned, but no giant and no PE. GOTS, Fair Trade, MADE SAFE",
   "source_url": "https://www.homeaccentstoday.com/textiles/coyuchi-setting-the-stage-for-a-potential-ipo",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-kitchen.html#coyuchi"
  },
  {
   "id": "kitchen/avocado",
   "name": "Avocado",
   "category": "Home & Kitchen",
   "verdict": "good",
   "status": "sourced",
   "product": "Mattress",
   "owner": "",
   "since": "",
   "note": "Founded by four friends with $40K; merged with its own LA factory in 2018; privately held, co-owns its latex and wool sources in India; B Corp",
   "source_url": "https://sustainablebrands.com/read/carbon-negative-avocado-green-mattress-supports-dreams-of-regeneration",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-kitchen.html#avocado"
  },
  {
   "id": "kitchen/naturepedic",
   "name": "Naturepedic",
   "category": "Home & Kitchen",
   "verdict": "good",
   "status": "verify",
   "product": "Mattress",
   "owner": "",
   "since": "",
   "note": "Independent",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-kitchen.html#naturepedic"
  },
  {
   "id": "kitchen/savvy-rest",
   "name": "Savvy Rest",
   "category": "Home & Kitchen",
   "verdict": "good",
   "status": "verify",
   "product": "Mattress",
   "owner": "",
   "since": "",
   "note": "Independent, employee-owned",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-kitchen.html#savvy-rest"
  },
  {
   "id": "kitchen/faribault-woolen-mill",
   "name": "Faribault Woolen Mill",
   "category": "Home & Kitchen",
   "verdict": "good",
   "status": "verify",
   "product": "Blankets, wool",
   "owner": "",
   "since": "",
   "note": "Privately held, Minnesota",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-kitchen.html#faribault-woolen-mill"
  },
  {
   "id": "kitchen/cariloha",
   "name": "Cariloha",
   "category": "Home & Kitchen",
   "verdict": "good",
   "status": "verify",
   "product": "Bedding",
   "owner": "",
   "since": "",
   "note": "Independent",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-kitchen.html#cariloha"
  },
  {
   "id": "kitchen/all-clad",
   "name": "All-Clad",
   "category": "Home & Kitchen",
   "verdict": "lookalike",
   "status": "",
   "product": "",
   "owner": "Groupe SEB",
   "since": "",
   "note": "",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-kitchen.html#all-clad"
  },
  {
   "id": "kitchen/calphalon-ball-jars-rubbermaid-sharpie",
   "name": "Calphalon, Ball jars, Rubbermaid, Sharpie",
   "category": "Home & Kitchen",
   "verdict": "lookalike",
   "status": "",
   "product": "",
   "owner": "Newell Brands",
   "since": "",
   "note": "",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-kitchen.html#calphalon-ball-jars-rubbermaid-sharpie"
  },
  {
   "id": "kitchen/kitchenaid",
   "name": "KitchenAid",
   "category": "Home & Kitchen",
   "verdict": "lookalike",
   "status": "",
   "product": "",
   "owner": "Whirlpool",
   "since": "",
   "note": "",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-kitchen.html#kitchenaid"
  },
  {
   "id": "kitchen/pyrex-corelle-instant-pot",
   "name": "Pyrex, Corelle, Instant Pot",
   "category": "Home & Kitchen",
   "verdict": "lookalike",
   "status": "",
   "product": "",
   "owner": "Centre Lane Partners (private equity)",
   "since": "2023",
   "note": "",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-kitchen.html#pyrex-corelle-instant-pot"
  },
  {
   "id": "kitchen/oxo-hydro-flask",
   "name": "OXO, Hydro Flask",
   "category": "Home & Kitchen",
   "verdict": "lookalike",
   "status": "",
   "product": "",
   "owner": "Helen of Troy",
   "since": "",
   "note": "",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-kitchen.html#oxo-hydro-flask"
  },
  {
   "id": "kitchen/ninja-shark",
   "name": "Ninja, Shark",
   "category": "Home & Kitchen",
   "verdict": "lookalike",
   "status": "",
   "product": "",
   "owner": "SharkNinja",
   "since": "",
   "note": "",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-kitchen.html#ninja-shark"
  },
  {
   "id": "kitchen/nalgene",
   "name": "Nalgene",
   "category": "Home & Kitchen",
   "verdict": "lookalike",
   "status": "",
   "product": "",
   "owner": "Thermo Fisher",
   "since": "",
   "note": "",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-kitchen.html#nalgene"
  },
  {
   "id": "kitchen/brita",
   "name": "Brita",
   "category": "Home & Kitchen",
   "verdict": "lookalike",
   "status": "",
   "product": "",
   "owner": "Clorox",
   "since": "",
   "note": "",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-kitchen.html#brita"
  },
  {
   "id": "kitchen/stasher-ziploc",
   "name": "Stasher, Ziploc",
   "category": "Home & Kitchen",
   "verdict": "lookalike",
   "status": "",
   "product": "",
   "owner": "SC Johnson",
   "since": "",
   "note": "",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-kitchen.html#stasher-ziploc"
  },
  {
   "id": "kitchen/glad",
   "name": "Glad",
   "category": "Home & Kitchen",
   "verdict": "lookalike",
   "status": "",
   "product": "",
   "owner": "Clorox",
   "since": "",
   "note": "",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-kitchen.html#glad"
  },
  {
   "id": "kitchen/garnet-hill",
   "name": "Garnet Hill",
   "category": "Home & Kitchen",
   "verdict": "lookalike",
   "status": "",
   "product": "",
   "owner": "Qurate",
   "since": "",
   "note": "",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-kitchen.html#garnet-hill"
  },
  {
   "id": "kitchen/staub",
   "name": "Staub",
   "category": "Home & Kitchen",
   "verdict": "lookalike",
   "status": "",
   "product": "",
   "owner": "Zwilling (Werhahn family)",
   "since": "",
   "note": "",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-kitchen.html#staub"
  },
  {
   "id": "kitchen/global-knives",
   "name": "Global knives",
   "category": "Home & Kitchen",
   "verdict": "lookalike",
   "status": "",
   "product": "",
   "owner": "Yoshikin",
   "since": "",
   "note": "",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-kitchen.html#global-knives"
  },
  {
   "id": "kitchen/stanley",
   "name": "Stanley (PMI)",
   "category": "Home & Kitchen",
   "verdict": "lookalike",
   "status": "",
   "product": "",
   "owner": "HAVI Group (private supply-chain and packaging conglomerate; McDonald's supplier); 2024 CPSC recall of 2.6M mugs",
   "since": "2021",
   "note": "",
   "source_url": "https://ledger.worseonpurpose.com/brands/stanley-1913",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-kitchen.html#stanley"
  },
  {
   "id": "kitchen/boll-and-branch",
   "name": "Boll & Branch",
   "category": "Home & Kitchen",
   "verdict": "lookalike",
   "status": "",
   "product": "",
   "owner": "L Catterton (private equity; $100M from its buyout fund, logged as an LBO)",
   "since": "2019",
   "note": "",
   "source_url": "https://en.wikipedia.org/wiki/Boll_%26_Branch",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-kitchen.html#boll-and-branch"
  },
  {
   "id": "kitchen/yeti",
   "name": "Yeti",
   "category": "Home & Kitchen",
   "verdict": "on_the_fence",
   "status": "",
   "product": "",
   "owner": "",
   "since": "",
   "note": "Public, single focus. Passes Gate 1 on the rule. Not checked further.",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-kitchen.html#yeti"
  },
  {
   "id": "kitchen/cuisinart-waring",
   "name": "Cuisinart, Waring (Conair)",
   "category": "Home & Kitchen",
   "verdict": "on_the_fence",
   "status": "",
   "product": "",
   "owner": "",
   "since": "",
   "note": "Family-owned but multi-line (appliances, personal care). Borderline.",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-kitchen.html#cuisinart-waring"
  },
  {
   "id": "kitchen/zwilling",
   "name": "Zwilling",
   "category": "Home & Kitchen",
   "verdict": "on_the_fence",
   "status": "",
   "product": "",
   "owner": "",
   "since": "",
   "note": "Family-owned (Werhahn), multi-brand kitchen. Borderline.",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-kitchen.html#zwilling"
  },
  {
   "id": "kitchen/brooklinen-buffy",
   "name": "Brooklinen, Buffy",
   "category": "Home & Kitchen",
   "verdict": "on_the_fence",
   "status": "",
   "product": "",
   "owner": "",
   "since": "",
   "note": "Privately held, VC-backed. Not checked further.",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-kitchen.html#brooklinen-buffy"
  },
  {
   "id": "kitchen/klean-kanteen",
   "name": "Klean Kanteen",
   "category": "Home & Kitchen",
   "verdict": "on_the_fence",
   "status": "",
   "product": "",
   "owner": "",
   "since": "",
   "note": "Acquired in 2024 by Think Better Group, a UK holding company that rolls up \"sustainable\" consumer brands; family co-owners kept stakes and it's still a B Corp, but it's no longer family-owned. Your call.",
   "source_url": "https://outdoorindustry.org/?p=150226",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-kitchen.html#klean-kanteen"
  },
  {
   "id": "kitchen/bee-s-wrap",
   "name": "Bee's Wrap",
   "category": "Home & Kitchen",
   "verdict": "on_the_fence",
   "status": "",
   "product": "",
   "owner": "",
   "since": "",
   "note": "Sold in 2021 to an undisclosed Vermont private investor; founder left; new CEO spent 16 years at P&G. Still B Corp, still made in Vermont. Not a giant — but nobody will say who owns it. Your call.",
   "source_url": "https://vermontbiz.com/node/163804",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-kitchen.html#bee-s-wrap"
  },
  {
   "id": "kitchen/parachute",
   "name": "Parachute",
   "category": "Home & Kitchen",
   "verdict": "on_the_fence",
   "status": "",
   "product": "",
   "owner": "",
   "since": "",
   "note": "A private-equity database lists H.I.G. Capital, a large buyout firm, as its PE owner, on top of earlier venture rounds. Has closed its physical stores. Confirm — likely off.",
   "source_url": "https://privateequityinfo.com/directory/private-equity-portfolio-company/1/parachute",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-kitchen.html#parachute"
  },
  {
   "id": "hardware/estwing",
   "name": "Estwing",
   "category": "Tools & Garden",
   "verdict": "good",
   "status": "solid",
   "product": "Hammers",
   "owner": "",
   "since": "",
   "note": "Family-owned, Illinois",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-hardware.html#estwing"
  },
  {
   "id": "hardware/channellock",
   "name": "Channellock",
   "category": "Tools & Garden",
   "verdict": "good",
   "status": "solid",
   "product": "Pliers",
   "owner": "",
   "since": "",
   "note": "Family-owned since 1886",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-hardware.html#channellock"
  },
  {
   "id": "hardware/klein-tools",
   "name": "Klein Tools",
   "category": "Tools & Garden",
   "verdict": "good",
   "status": "solid",
   "product": "Electrical tools",
   "owner": "",
   "since": "",
   "note": "Family-owned since 1857",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-hardware.html#klein-tools"
  },
  {
   "id": "hardware/vaughan",
   "name": "Vaughan",
   "category": "Tools & Garden",
   "verdict": "good",
   "status": "verify",
   "product": "Hand tools",
   "owner": "",
   "since": "",
   "note": "Family-owned",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-hardware.html#vaughan"
  },
  {
   "id": "hardware/leatherman",
   "name": "Leatherman",
   "category": "Tools & Garden",
   "verdict": "good",
   "status": "solid",
   "product": "Multi-tools",
   "owner": "",
   "since": "",
   "note": "Family-owned, Oregon",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-hardware.html#leatherman"
  },
  {
   "id": "hardware/stihl",
   "name": "Stihl",
   "category": "Tools & Garden",
   "verdict": "good",
   "status": "solid",
   "product": "Chainsaws, outdoor",
   "owner": "",
   "since": "",
   "note": "Family-owned, Germany",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-hardware.html#stihl"
  },
  {
   "id": "hardware/felco",
   "name": "Felco",
   "category": "Tools & Garden",
   "verdict": "good",
   "status": "verify",
   "product": "Pruners",
   "owner": "",
   "since": "",
   "note": "Family-owned, Switzerland",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-hardware.html#felco"
  },
  {
   "id": "hardware/johnny-s-selected-seeds",
   "name": "Johnny's Selected Seeds",
   "category": "Tools & Garden",
   "verdict": "good",
   "status": "solid",
   "product": "Seeds",
   "owner": "",
   "since": "",
   "note": "Employee-owned",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-hardware.html#johnny-s-selected-seeds"
  },
  {
   "id": "hardware/seed-savers-exchange",
   "name": "Seed Savers Exchange",
   "category": "Tools & Garden",
   "verdict": "good",
   "status": "solid",
   "product": "Seeds",
   "owner": "",
   "since": "",
   "note": "Nonprofit",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-hardware.html#seed-savers-exchange"
  },
  {
   "id": "hardware/high-mowing",
   "name": "High Mowing",
   "category": "Tools & Garden",
   "verdict": "good",
   "status": "verify",
   "product": "Seeds",
   "owner": "",
   "since": "",
   "note": "Independent, Vermont",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-hardware.html#high-mowing"
  },
  {
   "id": "hardware/baker-creek",
   "name": "Baker Creek",
   "category": "Tools & Garden",
   "verdict": "good",
   "status": "verify",
   "product": "Seeds",
   "owner": "",
   "since": "",
   "note": "Family-owned",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-hardware.html#baker-creek"
  },
  {
   "id": "hardware/botanical-interests",
   "name": "Botanical Interests",
   "category": "Tools & Garden",
   "verdict": "good",
   "status": "verify",
   "product": "Seeds",
   "owner": "",
   "since": "",
   "note": "Privately held",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-hardware.html#botanical-interests"
  },
  {
   "id": "hardware/espoma",
   "name": "Espoma",
   "category": "Tools & Garden",
   "verdict": "good",
   "status": "verify",
   "product": "Fertilizer",
   "owner": "",
   "since": "",
   "note": "Family-owned since 1929",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-hardware.html#espoma"
  },
  {
   "id": "hardware/dr-earth",
   "name": "Dr. Earth",
   "category": "Tools & Garden",
   "verdict": "good",
   "status": "verify",
   "product": "Fertilizer",
   "owner": "",
   "since": "",
   "note": "Independent",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-hardware.html#dr-earth"
  },
  {
   "id": "hardware/neptune-s-harvest",
   "name": "Neptune's Harvest",
   "category": "Tools & Garden",
   "verdict": "good",
   "status": "verify",
   "product": "Fertilizer",
   "owner": "",
   "since": "",
   "note": "Independent, Massachusetts",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-hardware.html#neptune-s-harvest"
  },
  {
   "id": "hardware/craftsman-dewalt-black-decker-stanley-irwin-lenox",
   "name": "Craftsman, DeWalt, Black+Decker, Stanley, Irwin, Lenox",
   "category": "Tools & Garden",
   "verdict": "lookalike",
   "status": "",
   "product": "",
   "owner": "Stanley Black & Decker",
   "since": "",
   "note": "",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-hardware.html#craftsman-dewalt-black-decker-stanley-irwin-lenox"
  },
  {
   "id": "hardware/milwaukee-ryobi-hart",
   "name": "Milwaukee, Ryobi, Hart",
   "category": "Tools & Garden",
   "verdict": "lookalike",
   "status": "",
   "product": "",
   "owner": "Techtronic (TTI, Hong Kong)",
   "since": "",
   "note": "",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-hardware.html#milwaukee-ryobi-hart"
  },
  {
   "id": "hardware/miracle-gro-ortho-roundup",
   "name": "Miracle-Gro, Ortho, Roundup (US)",
   "category": "Tools & Garden",
   "verdict": "lookalike",
   "status": "",
   "product": "",
   "owner": "Scotts Miracle-Gro",
   "since": "",
   "note": "",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-hardware.html#miracle-gro-ortho-roundup"
  },
  {
   "id": "hardware/fiskars-gerber",
   "name": "Fiskars, Gerber",
   "category": "Tools & Garden",
   "verdict": "lookalike",
   "status": "",
   "product": "",
   "owner": "Fiskars",
   "since": "",
   "note": "",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-hardware.html#fiskars-gerber"
  },
  {
   "id": "hardware/burpee",
   "name": "Burpee",
   "category": "Tools & Garden",
   "verdict": "lookalike",
   "status": "",
   "product": "",
   "owner": "George Ball (private, not a giant)",
   "since": "",
   "note": "",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-hardware.html#burpee"
  },
  {
   "id": "hardware/makita",
   "name": "Makita",
   "category": "Tools & Garden",
   "verdict": "lookalike",
   "status": "",
   "product": "",
   "owner": "Public (Japan)",
   "since": "",
   "note": "",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-hardware.html#makita"
  },
  {
   "id": "hardware/snap-on",
   "name": "Snap-on",
   "category": "Tools & Garden",
   "verdict": "lookalike",
   "status": "",
   "product": "",
   "owner": "Public",
   "since": "",
   "note": "",
   "source_url": "",
   "last_verified": "",
   "category_last_checked": "September 2026",
   "url": "https://theprojectclarity.org/cat-hardware.html#snap-on"
  }
 ]
}